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Google UK Director: “Scarce and Erratic” Supplies From LG to Blame for Nexus 4 Shipping Issues

LG Nexus 4 Review

Over the weekend, in a post about Google’s year in review, the company’s UK Managing Director, Dan Cobley, was practically forced to comment on the continued struggles of his company to ship, process, and control Nexus 4 devices. In the comments of this post, users took time out of their day to complain about the poor experience they had dealt with while attempting to buy Google’s latest Nexus phone. Most of hit had to do with estimated shipping times not matching up to what their orders said, or hearing of others ordering devices much later than they had, yet receiving shipments first. 

Cobley apologized a number of times and announced that he would look into it. One comment of his in particular stood out, though. In it, he put a bit of the blame on LG whose supplies to them have been “scarce and erratic.” He also mentioned that communication between the two companies had definitely been “flawed.”

Dear all,

I know that what you are going through is unacceptable and we are all working through the nights and weekends to resolve this issue. Supplies from the manufacturer are scarce and erratic, and our communication has been flawed.

I can offer an unreserved apology for our service and communication failures in this process.

I am optimistic that we will be able to share some positive news shortly, but I do not want to cause any more disappointment by making a commitment until we are 100% sure we can deliver on it.

I realise that the people who ordered the Nexus 4 so early are among our most committed and loyal users and we are doing all we can to put things right.

As you can see from his comment, he went on to say that he is hoping to have positive news shortly, but that he cannot commit to anything until he is sure that the company can deliver. From my experience with the devices section of the Google Play store, along with numerous readers of ours, this problem might be greater than even Dan Cobley understands. Google can’t handle massive device sales, plain and simple.

Via:  +Dan Cobley | Guardian UK

Cheers Steve!

  • legend618

    how come my fridge arrived on time but not my nexus 4? c’mon man!

  • Trevor

    It’s realiZe.

    I know, I’m an ass.

  • Chris

    this is why you stick with samsung or HTC…

  • http://twitter.com/samueltludwig Samuel Ludwig

    Having received my fifth replacement Galaxy Nexus today with again, a faulty screen. It has me wondering, what’s worse. The frustration that goes along with not knowing when one will receive a Nexus 4, or the unpredictability that one will receive a flawed Galaxy Nexus. At least the tolerances appear to be tighter with LG than Samsung, so far…

  • http://www.facebook.com/metalmatze1234 Along Came Morgi

    why are people this stupid and narrowminded? ._.

  • zulu208

    Google, do you think next time you make a phone, you find a partner that would really commit and not half ass it?!

  • Crockett Kimberlin

    No one seems to be pointing out that the nexus 10s and nexus 7s are also out of stock, while not for as long, or to the same degree of (outofstockness?) insufficient inventory, they are also no as popular. As much as i love Google, I wouldn’t be so quick to blame LG for ALL of this.

  • Hatyrei

    Google UK Director…loves to pass the blame. rofl

  • Stephen D

    Maybe Google will regret choosing LG and this will be LG’s last Nexus.

    • Attila Bárdi

      Every company has two shoots with Nexus so far:
      - HTC: G1/dream, Nexus One
      - Samsung: Nexus S, Galaxy Nexus

      • Casen Brashear

        Sad now… I have to wait until 2014 for a Motorola Nexus if this holds true. I was going to get one after my deployment.

  • summit1986

    Sorry, but I’m putting full blame on Google for not placing sufficient sized orders and picking an OEM who’s ability to deliver on schedule may be questionable.

  • flosserelli

    Completely off topic, but I’m glad DL finally found something new to talk about today. Seeing Steve Jobs’ photo day after day was starting to take its toll on me.

  • Scott

    This is beyond absurd. Just like the GNex didn’t get a signal and that was Samsung’s fault. Google needs learn a thing or two from Apple about demanding standards (even if those standards are limited).

  • JDub

    In all fairness, LG isnt used to selling alot of smart phones

    • MicroNix

      Then they probably shouldn’t have been picked for such an important product as the Nexus line.

    • J Dub

      There’s only one J Dub allowed around here. That one is me.

      • JDub

        Its ok, I will allow you to use my name. Ive been here since I stumbled across Droid Life when searching for when the OG Droid would get Flash Player. Never wanted to register with disqus.

  • Ibrick

    Shocker.. LG can’t keep up with demand.

    Although, being LG, they’ve probably never encountered ‘demand’ before..

    • Droidzilla

      LG made the screen for the iPhone 4 and many of the 4Ses. They can keep up, if they really wanted to.

      • flosserelli

        Building displays is one thing. Building entire phones is another matter. Claiming that LG could keep up “if they really wanted to” implies that they are holding back, for some obscure reason. Why would LG limit production of one of the most sought-after products of 2012? That makes no sense economically.

        • Droidzilla

          It makes perfect sense. LG is not only making much less money from a Nexus 4 than an Optimus G, but the Nexus 4 pushes the Nexus brand in consumer’s minds, not LG. It’s in LG’s interest to have a Nexus phone for the prestige, but it’s more in their short term interest to sell Optimus Gs instead of Nexus 4s.

          • flosserelli

            But the Nexus 4 is a world phone, much more so than the Optimus G. Which means the N4 has a much larger potential pool of buyers. LG may make more profit from each Optimus G sold, but profit from the sheer number of N4s sold globally would eclipse that made from sales of the Optimus G in North America and Japan.

        • michael arazan

          They probably saw the orders for more devices and larger quantities and had to call everyone to make sure they weren’t being punk’ed , LG and “sold out” has never went hand in hand before. It probably took a week just to confirm the orders to make more.

  • Raptor Dalan

    I got my nexus no problem ..I guess I’m just lucky!

  • http://www.getintonursing.com/ Jon

    I certainly would have purchased a Nexus 4 a week ago had they not had the outrageous 6 week backorder. I bought a Galaxy Note from swappa.com instead.

    • Scheme47

      You might have gotten it. A friend ordered the 16gb N4 on Dec 11 and got it on the 13th.

  • Jroc869, Cool story bro

    Hey Google, we all know you like to work with oems doing some cutting edge things when choosing a partner for your nexus devices. How bout next time you pick an oem who is on the cutting edge of having their $#*% together.

    • itznfb

      The OEM had nothing to do with the issues people ran into. Everyone’s issues revolved around the Play Store ordering and whatever shipping method they used. They had the supply in hand. That is evident of the majority of the initial order being fulfilled within the 3-5 business day estimate. The other major issue was that some people that ordered on initial launch still hadn’t received their phone when people who ordered during the 2nd release were getting them in less than a week.

      • Jroc869, Cool story bro

        Maybe you interpreted the article wrong? There has been an on going lack of stock for the nexus 4 that has nothing to do with the crappy experience people had online trying to get one when they were in stock.

    • http://www.facebook.com/aarontrevor Aaron Sentell

      It’s definitely the best Nexus phone they’ve ever made, though. I love my Nexus 4. Plus, ASUS & Samsung both have Nexus devices that are Out of Stock in the Play Store as well.

      • Jroc869, Cool story bro

        Yeah no doubt I love my N4 too was able to snag one first go round.

    • Justin W

      Motorola!! Would love a Nexus Razr device.

  • Hmph.

    Quite a problem for a company who is primarily service based

  • Jason Kahn

    Google can’t handle large orders, they have horrible customer service and support, it goes on and on, they seriously need to sit down and develop a strategy to become a more customer friendly company.

    • Cowboydroid

      Seriously? Nobody has considered that possibly Google is intentionally keeping supply low, across their whole product line, in order to generate discussion and hype? We saw what happened when Samsung saturated sellers with tablets that didn’t sell…nobody talked about them, and the products sat on shelves or in warehouses. Apple employs the same tactic, keeping supply low to generate demand through scarcity, and generating lots of discussion in the process. Perhaps Google is actually doing what’s best for it’s Nexus line in the long term.

      I do agree that LG is most likely having supply issues, though, and generally seem just as incompetent as ever. But I don’t agree that Google is just incapable of handling Nexus sales. That defies all logic, since they handle petabytes of data every day.

      Getting all you fanboys riled up is probably their intention. It keeps people talking about their product.

      • J Dub

        There has been no shortage on the Galaxy S3 or other Galaxy phones and they have sold quite well. If the product is good, it will sell.

        LG just isn’t used to this type of demand. Samsung is/was as their phones sell millions.

        • Cowboydroid

          It also received an enormous amount of marketing, with most sales tied to contracts (hence the networks are buying the actual handset, not the consumer). Neither of those things which the Nexus line has.

      • MKader17

        To be honest, I don’t think Apple “creates” a scarcity. I think that it is just flat out impossible to build that many phones quickly enough and continue to have good quality control.

        I also don’t see that being advantageous for a company these days. They also wouldn’t need to create a real shortage, they could just randomly “glitch” their system into being “sold out” over a very short period of time and get plenty of press for it.

      • yelf

        Maybe partially, but the real reason Samsung Galaxy tablets didn’t sell is because (imo) it is an inferior product, especially when compared to the Nexus 10. At the end of the day, what sells a product is quality & features, not marketing gimmicks. And for the Nexus 10 in particular, their sales for the holidays will be lower as a result of having a lack of supply available. Many will just go for an alternative Android or an iPad.

  • NicolaeTM

    Maybe next time they will actually go with Motorola since they own them!

    • http://www.getintonursing.com/ Jon

      Yep…it’s finally time for Google to dictate to Motorolla to start manufacturing phones that are completely unlocked and without any Motoblur.

      • tomn1ce

        and that are not Droids….

    • Warwick

      all for this

    • Tyler

      That would be nice. Along with Verizon Motorola Nexus … a man can dream right :)

    • Casen Brashear

      I hope Motorola adds in an sd card.. Or 32+ GB of memory… and that MAXX battery.

  • hmmmm

    Champagne problems

  • Justin Kos

    Oh finger pointing

  • Greg Morgan

    So no more LG Nexus’ I would guess…

    • J. Gilbertson

      Moto Nexus Moto Nexus Moto Nexus!!! And on Verizon too I guess :-(

      • Justin Kos

        Most DLers we be off vzw it seems

      • http://www.getintonursing.com/ Jon

        Public service announcement….I recently had enough of Verizon’s over charging, and also the lack of support for unlocked phones and their horrible update schedules.

        I had 3 unlimited data lines and one limited 2Gig / month line. I have been able to sell two unlimited data lines on ebay for $125 each. There is a market out there for folks who want to get into an unlimited data plan on Verizon since they are no longer provided.

        The process is easy and requires one phone call to Verizon to tell them the name of the person that will take Assuption of Liability (AOL), and the phone number they will be taking. Then that person calls and goes through a credit check and assumes full liability.

        The only catch is, you loose your phone number in the process. I lost a number I had for 10 years, but oh well. I’m gone to t-mobile. I’m going to do the Wal-Mart $30 prepaid Unlimeted Text, Unlimited Data, 100 Voice min plan.

        T-Mobile right now also has the GS3 for $99 on 2 yr contract and the Note 2 for $199 on 2 yr contract.

        • Droidzilla

          I did the same thing. I use Google Voice heavily, so the loss of a number wasn’t a big deal. For those of whom that are really attached to their Verizon number, you can simply wait until it’s freed up by the person who purchases your line and then pay $20 to port your old number to Google Voice and keep it forever!

          • http://www.getintonursing.com/ Jon

            I’ll have to let the buyer know to tell me if he doesn’t end up using my old ine. It’s just easier to pay the $20 and keep it.

        • J Dub

          Pretty sure you have to bring your own device to get the $30 plan. Any phone at a discounted price is going to have to be done with a real plan. Could be wrong, but I doubt it.

          • http://www.getintonursing.com/ Jon

            Yes you are correct. The $30 plan is a bring your own phone plan. The 2 yr contract plans are different and more expensive and is what gives you the subsidized phones.

          • FLHC

            Nexus 4!

        • J. Gilbertson

          Novel idea but not sure that I want someone else owning my number. My Google Voice is not well integrated into my life with registrations as I tend to forget what number I have for it. Plus I’m limited on landline minutes, not mobile to mobile. Sure I get 700 and I use no where close to my limit with landline, but all the m2m that I use would put my landline minutes well over my limit from using Google Voice.

          • http://www.getintonursing.com/ Jon

            You don’t have to use Google Voice at all. T-Mobile has very inexpensive pay as you go add ons you can get. You can pay for more voice minutes. And if you did nothing, the extra minutes are $.10 / min I believe. For me that’s great as I never use over 250 minutes a month. I could just pay the $.10 for the minutes I go over and my plan would still be less than half of what I’m paying on Verizon.

        • http://www.getintonursing.com/ Jon

          And think about it, Google has just drawn a line in the sand on what it will price it’s future phones. $299 unlocked. Every year google will come out with this phone and those on Verizon and Sprint, will just not be able to get it.

          I also made the switch so I can have access to more phones and travel to Europe without issues as my wife is from Spain.

          And T-Mobile is making their network compatible with AT&T phones as they are trying to lure iPhone users. Cities like Los Angeles where I live and the entire SoCal area are ready to take iPhones from AT&T and any other phone from AT&T that is or can be unlocked. That means even more phone choices by going T-Mobile.

        • FLHC

          hey just an FYI, im pretty sure you CAN save your number. Theres an article/blog out there (i think on verizon’s forums) where this guy successfully ported his number to google voice and kept his unlimited data. I’ll be doing that and selling my unlimited plan to someone else.