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ComScore: Kindle Fire Holds 54% of the Android Tablet Market in the U.S.

In not-so-surprising fashion, Amazon’s Kindle Fire has been announced as the top dog in the U.S. Android tablet market according to the latest ComScore numbers. What is a bit surprising is that the device makes up for 54% of it. The Samsung Galaxy Tab family comes in at 2nd with around 15.4% share and no one else even cracks the double digit mark. So in 5 months, the $199 Fire has taken over and probably won’t bother to look back.

You can imagine that Google is doing whatever they can to prepare their $199 tablet for release, especially since the Kindle Fire isn’t necessarily looked at as an Android slate. Sure it runs Android, but you can’t tell since Amazon customized the heck out of it and uses their own app store. The price point is nice and hard to argue against though.

We covered the Fire a bit when it first launched, but got the feeling that many of you were not all that interested in and cut back. After looking at these numbers, I’d say that people actually are fairly interested in the device. So tell us, are you a Fire owner? 

Via:  ComScore

  • Jennifer Husted

    Me! Me!  I have a Kindle Fire!  🙂  Got it for Christmas, and I LOVE LOVE LOVE it!  I love the size of it, fits in my purse beautifully, not cumbersome at all.  Okay, it’s a little annoying that the Android Market doesn’t recognize the device and you can only access things through the Amazon App Store…  But I didn’t want a tablet that was uber complicated and basically a mini-laptop.  I really wanted something that was simple and fun.  The short leash Amazon keeps on the Fire helps to keep me from making the device too complicated!  🙂

  • Wow, lots of negative thoughts here.  I purchased a kindle fire for my teenager for christmas as she wanted an ereader.  Was so impressed, we bought another for the family.  It is obviously not an ipad and I am sure some of the other apps are great, but they are good about getting out the updates to fix the odd quirks that customers did not like and most of the apps I want are in their market – most, not all.  It would be helpful to find stuff here on rooting and cool things you can do to get this little guy running great.  Fits in my purse and it is extremely easy to find the free videos for amazon prime and you can turn off on click purchasing now.  To say the least, my three year old is in love with it.

  • Blueethernov13

    Does this thing even have a camera?? i dont  think it does….buy a Galaxy Tab 2 7.0, and get a better experience…out of the box…ICS…no customizations….out of 54% of those people, only 1% of those devices are rooted probably…

    • CORYK333

      Point being??

  • nsnsmj

    Everyone I know that owns a Fire has no idea it’s even running Android. I wouldn’t be surprised if most of the millions of people who have bought them don’t know either. 

  • It’s ok…wish there was an easier way to root it or even put a better custom rom on it.  I hate that Amazon has everything locked tighter then a nun’s snatch.  (it’s okay…I can’t go to hell…I’m living it)

  • ~dArK.AnGeL

    Got one; for the kiddo;..  for its price,, it does 2 things; E-Reader & plays games…  the end!

  • Bella_chiarstella

    Like my kindle fire, don’t like the glare.

  • KleenDroid

    Got one for my mother and its perfect for her. She reads her books and can play games. I think it will be hard to beat.

    • CORYK333

      Same here. Got my tech-challenged Mum 1 for xmas & she loves it. Reads her books, checks email, light browsing, & a few crossword & cooking apps……perfect for her

  • Mikejlamp

    Bought one for my 8 year old son. Couldn’t beat the Gold Box Special price a couple weeks ago of $139. It feels very solid, not cheap at all. I put Go Launcher on it so it acts more like a typical Android tablet. I side load games from Google Play store that I first download onto my Bionic so the limitations of the Amazon App Store is greatly minimized. The bang for the buck can’t be beat. 

  • nwd1911

    I bought one when they were $139…couldn’t pass on the price. Been happy overall, but want to flash a ROM to get ICS.

  • Nope I don’t have the fire i’m Samsung Galaxy Tab 2 7.0 all the way baby (yes i did intend the 2 the newer cheaper crappyer samsung tab)

  • OFD

    I have a kindle fire running AOKP. It is great.

  • Neall

    You don’t even have to bother with ICS.  Just install Go Launcher EX, root it, install the Android Market (Google Play) and you have a darn near ideal Gingerbread experience without the bloat.   Serious tablet here.  An unlocked bootloader allows overclocked kernel, CWM recovery, FFF bootloader with fastboot mode, RomManager, nandroids, and more and more fun.  Of course, ICS if you want it.  I don’t miss the lack of expansion, camera, or buttons.  Wish we could enable the bluetooth though.  Awesome tablet for $199.

  • Rcolt1911

    Have one, great size, works great, feels solid, watch my Netflix, fun apps, very happy.

  • ShopDroid

    Asus could have easily been #2, if they learned marketing 101 – advertise, sell through retail channels, and finally have enough in stock when releasing!

    Also I don’t think they counted Nook Color.  It should be #2…

  • Michael Forte

    And people said the Xoom didn’t sell…yet it’s third in market share.

    • EC8CH

      Yes, I found that surprising.

    • Droidzilla

      Don’t forget that a lot of people simply pick up the tablet that’s available in the Verizon store. Not everyone reads Droid Life.

  • DranyamTrebor

    I’ve had mine since around launch….. Started off with CM7.. Just recently an awesome dev has worked out a 3.0 kernel and I’m now running AOKP on it and couldn’t be happier. 200$ for a nice little ICS tablet… Hard to beat

  • Google has insisted it’s kosher with this kind of thing happening, but you could tell from the fiscal results call that it hates knowing the only successful Android tablet family is the one whose OS does the most possible to hide Android.  And, importantly, that it keeps Google out of the revenue loop.

    You’ll know how sincere Google is about openness based on whether or not future Android app platform targets mysteriously break Kindle Fire compatibility.

  • New_Guy

    Not surprising…but damn anyway…

  • PK

    Bought one for my 10 year old daughter… and it’s perfect for her usage.

  • Get one of these bad boys and throw ICS on it, and boom, you have yourself the second best cash conscious tablet on the market, only bested by the TouchPad.

  • David

    Bought one, had several serious faults, returned it.
    No way to disable one click purchases. Makes it not reasonable to use with young children.
    Amazon Prime free videos aren’t easy to find in the sea of pay videos. On Roku it works well, not on the Fire.
    Overall didn’t feel so great, cheap, hard to manage. Meant primarily as a sales tool for Amazon content. iPad a vastly better device. I’m still sticking w my Android phone though.

    • Liderc

      Feels cheap? lol, thing is like rock solid.  Reminds me of the OG quality. 

    • Liderc

      Feels cheap? lol, thing is like rock solid.  Reminds me of the OG quality. 

  • Bill Morrow

    I think that the fire does so well cause it’s cheap.  That’s the only reason.  Same thing with Nook.

  • Keep in mind that this report ignores the Nook Color and Nook Tablet; for whatever reason, ComScore considers those e-readers, while it considers the Fire an Android table.

    • HardyLenora37

      what Alfred replied I’m amazed that some people can profit $6887 in 1 month on the internet. have you read this site link ==>> http://earn2usd.blogspot.com 

    • Michael Long

      The numbers aren’t even in the same ballpark. According to the following article, Apple has sold 68 million iPads since its introduction two years ago. Amazon started selling the Fire last November… and has sold nearly 30 million of them.

      That’s half of Apple’s sales, in just five months. The Nook has done, what? One million?

      See http://www.iSights.org/2012/04/the-death-of-e-ink-and-the-dedicated-e-book-reader-1.html