According to reports this morning, Twitter may be looking to sell itself off before year’s end. Possible buyers have already been named, with three large companies reportedly leading the pack of potential suitors. The first two companies are Google and Salesforce, with a separate report claiming Verizon is even in the mix to acquire Twitter.
In terms of why Twitter would be a good buy, I can think of a few. With over 300 million active users, Twitter generates a ton of data that these companies could use for any sort of implementation. On top of the social aspect, Twitter is a fantastic place to see news in realtime, as well as sports and entertainment happenings. If there is a subject you are fond of, you can bet there’s someone tweeting about it.
As for how much Twitter might be worth, the latest figure we have seen is somewhere around $18 billion. That’s quite the chunk of change, but could be a nice investment once and if Twitter begins to make money the way Wall Street hopes it will.
At this time, whether a deal will actually take place is uncertain. It’s possible that nothing will come of these reports, but Twitter’s stock has jumped since they first hit the wire.
If a company were to buy Twitter, who would you root for?
