This is the New Verizon Logo (Updated)

Apparently, it’s logo changing week with major tech companies. This is Verizon’s new logo that will arrive tomorrow on Verizon’s website, before making its major rollout to their marketing materials on September 10.

Thoughts? 

Update:  Yep, Verizon just made it official. New logo week is go! Verizon had this to say in a short blog post on why the new look:

The new brand identity takes the best elements of Verizon’s heritage, represented by its colors and the Verizon “checkmark,” and transforms them for a new era. At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration. It’s a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon.