Google, TAG Heuer and Intel Really are Getting Together to Make a Smartwatch

We may earn a commission when you click links to retailers and purchase goods. More info.

In an interview yesterday that was published through Bloomberg, Jean-Claude Biver, the CEO of luxury smartwatch maker TAG Heuer, said that his company was getting ready to make a smartwatch by partnering with folks in Silicon Valley. This morning, those folks in Silicon Valley have been confirmed as Google and Intel. TAG Heuer, in partnership with Google and Intel, will make a Swiss smartwatch in 2015 that will be distributed worldwide. 

During a quick press event at the TAG Heuer booth at Baselworld, Biver was joined by David Singleton, director of engineering for Android Wear, and Michael Bell, corporate VP and GM of Intel’s new devices group, to talk about their plans. The goal, generally speaking, is to create a product that is “both luxurious and seamlessly connected to its wearer’s daily life.” TAG Heuer will design and manufacture the watch, which will “reflect the TAG Heuer heritage of Swiss design and quality,” while Intel will provide the SoC and Google will outfit it with Android Wear. In other words, you are getting a Swiss-made TAG watch, but it will have Android Wear baked in…somehow.

No price was mentioned, obviously, but TAG Heuer watches start at around $1,000 and go up to the multi-thousands of dollars.

We laughed at Apple’s pricing of the Apple Watch, but would you spend thousands on a watch that is actually Swiss-made, yet runs Android Wear?

Press Release

TAG Heuer, Google and Intel Announce Swiss Smartwatch Collaboration

March 19, 2015 09:00 AM Eastern Daylight Time

BASEL, Switzerland–(BUSINESS WIRE)–TAG Heuer, Google and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware.

The collaboration was made official at Baselworld, during a press conference held on Thursday 19th March at the TAG Heuer booth. Jean-Claude Biver, President of the Watch Division LVMH Group and CEO of TAG Heuer, David Singleton, Director of Engineering for Android Wear, and Michael Bell, Corporate Vice President and General Manager of Intel’s New Devices Group, joined each other on stage.

Together, these companies will create a product that is both luxurious and seamlessly connected to its wearer’s daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.

“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” said Jean-Claude Biver.

Guy Sémon, General Manager of TAG Heuer added: “The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.”

David Singleton noted, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

“As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category,” remarked Michael Bell.




Collapse Show Comments