T-Mobile announced 3 major moves for the wireless industry this morning at its Un-carrier 9 event – Un-carrier for businesses, the Un-Contract, and Carrier Freedom.
For businesses, T-Mobile is offering lower rates for business users, increased pricing transparency, and a “our best price is our only price” motto. To start, businesses will pay $15 per line. For businesses that need more than 1,000 lines, the price is lowered to $10 a month. Each line comes with unlimited talk, text, and up to 1GB of LTE data. And no access fees.
But what if you need more data for your business? T-Mobile states in the press release that, “For phones, add another 2GB of 4G LTE high-speed data for $10 a line or go with unlimited 4G LTE data for $30 a line. Or go with a pooled data option that’s nothing like the other guys’ shared data schemes − where you’re punished with outrageous overage penalties when you need more data. At T-Mobile, you always get the same low rate whenever you need more.
In addition to great pricing, T-Mobile is also offering businesses a free domain through Go Daddy, which allows them to optimize their customers’ experience on the desktop and mobile web.
For regular customers, T-Mobile introduced the Un-Contract and Carrier Freedom. To start, T-Mobile will now lock the amount of data you receive and the price you pay, meaning your rates will never be upped while you are a customer. However, the price may go down, which is an added bonus. For folks who became customers during a promotional period, your exact rates and plans will not change, which is part of T-Mobile’s new Un-Contract initiative.
As for Carrier Freedom, T-Mobile is working to “free” the 29 million people currently locked in to a device payment plan or lease through other US carriers. As John Legere states in T-Mobile’s announcement, “The carriers will do everything they possibly can to lure you in − then screw you out of every possible penny while you’re locked in. Now, the millions who feel stuck with AT&T Next and Verizon Edge can jump to T-Mobile at no risk. Carrier Freedom is the next phase in bringing more choice and flexibility to this broken industry.”
To take advantage of Carrier Freedom, customers will need to port their current number to T-Mobile’s Simple Choice plan, trade in their smartphone, buy a T-Mobile phone, then get their trade-in value right away. Also, a prepaid card with the balance of additional outstanding phone payments after the trade-in value will be distributed when customers submit their carrier’s bill to T-Mobile – up to $650 total per line on up to 10 total lines.
To get more info on all of the announcements, check out T-Mobile’s site below.