Last night, LG entered the Hi-Fi home audio market by introducing a new brand of audio products, called Music Flow. Music Flow, as a brand, is made up of a set of home audio speakers along with a companion app that allows you to easily listen to your entire collection of digital music both outside and inside the home.
On one side of the Music Flow equation, you have a set of Hi-Fi speakers (plus a bridge) that are setup within your house. The speakers range in power from 70W to 40W to sound bars. With the tap of your device, thanks to NFC, you can play music through a speaker with ease (a “first” in home Hi-Fi systems). If the speakers are bridged throughout your house, you could carry on your music experience in each room, a lot like how Sonos works.
On the other side of Music Flow, you have a companion app called Music Flow Player. This app is the hub and controller for your speaker system. According to LG’s announcement, the app also lets you listen to your music collection outside of your home even if the music is stored on a variety of devices. The app lets you listen to internet radio stations (Spotify, Deezer, Napster, and TuneIn) and provides recommendations for playlists as well.
If you needed an actual reason to buy these, the system may have one special feature. Should you be out and about, jamming away to your music collection via phone, but then return home, you can continue listening without interruption on your Music Flow system at home. That’s kind of cool, right?
The collection of Music Flow products will be on display at IFA during the first week of September. Availability will start in the UK this month before spreading to other European markets next month. A global rollout should happen some time after that. No pricing was announced.