Straight Talk, the leader in prepaid wireless service in the US, announced today that its $45 unlimited talk, text, and data plan will now provide 3GB of high speed data per month before throttling customers down to 2G speeds. The plan previously included 2.5GB, yet was still considered to be one of the best values in the business.
Straight Talk, for those unfamiliar, is a prepaid wireless service provider (MVNO) that has plans available for purchase at Walmart or online. As an MVNO (mobile virtual network operator), it doesn’t own the network that it sells service for. Instead, it cuts deals with companies like AT&T to use their network, almost like renting space, and then sells service to you and I. Straight Talk’s service has always been incredibly affordable and a solid deal, but is even more so now thanks to its support of AT&T and T-Mobile’s LTE networks.
For years, Straight Talk refused to talk about its data limits. It was only last year that they finally admitted that they were throttling customers after 2.5GB of high speed data.
Their website has already been updated to reflect the bump to 3GB. There isn’t a mention of all customers automatically being moved to the 3GBo threshold, but I would imagine that is the case.
Straight Talk Wireless, Available Exclusively at Walmart, Expands Their $45 Unlimited Talk, Text, and Data Plan to 3GB of High Speed Data.
Straight Talk Offers Consumers Up To 10 Times More High Speed Data than Other $45 Plans
MIAMI, May 13, 2014 /PRNewswire/ — Leading U.S. no-contract cell phone service provider Straight Talk Wireless® today announced its industry leading $45 Unlimited* Nationwide Talk, Text and Data plan just got better. Now offering up to 10 times more high speed data than other $45 plans, Straight Talk has increased the high speed data from 2.5GB to 3GB for the same price. With Straight Talk Wireless there are no contracts, no credit checks, no overage fees, and you can keep your current phone number.
Exclusively available at Walmart, Straight Talk offers the top smartphones on America’s largest and most dependable networks for half the cost when compared to contract plans.**
Straight Talk has also enhanced the $30 “All You Need” service plan. The plan now offers unlimited text, 1500 minutes of voice and 100MB of data. This plan is the perfect option for consumers who do not use smartphones.
In addition, Straight Talk offers the Bring Your Own Phone (BYOP) program with universal activation kit. Consumers can keep their existing phone, their number, and their network with unlimited talk, text and data for only $45 a month.
“We know our customers want wireless plans with a lot of data but often settle for less due to the price,” said Mehrdad Akbar, vice president of wireless for Walmart U.S. “Being able to give our customers even more value is another reason why Straight Talk continues to be one of the best no contract options on the market.”
For the remaining Saturdays in May, Straight Talk and Walmart are giving consumers the chance to experience Straight Talk first hand, offering in-store demos in the wireless center. As an added bonus, consumers will receive a $25 Walmart gift card with the purchase of a Straight Talk Samsung Galaxy Centura or Discover phone, both in-store and at Walmart.com during the month of May.
For more information, please visit Walmart, www.straighttalk.com or www.walmart.com/straighttalk.
*30 day Unlimited Plans include 3.0 GB of high speed data per 30 day cycle. After 3.0 GB, your data speed will be reduced for the remainder of the 30 day cycle. High speed data is restored once a new 30 day service plan is redeemed at the end of the 30 day plan cycle. Other restrictions, terms and conditions of service apply. TracFone Wireless reserves the right to terminate your service for unauthorized or abnormal usage. Please refer always to the latest Terms and Conditions of Service at StraightTalk.com. A month equals 30 days.
**”Half the Cost” is based on the savings of the two largest major carrier’s online published prices for individual contract plans and the Straight Talk Wireless 30 Days Unlimited** talk, text, data and 411 service plan, excluding the costs of the phones. Plan features, coverage and limitations vary. A month equals 30 days. Source: Carriers’ websites as of May 2013.
About Straight Talk
Straight Talk is a service provided by TracFone Wireless, Inc., America’s largest no-contract cell phone provider with over 25 million subscribers. TracFone Wireless is a subsidiary of America Movil S.A.B. de C.V. (“AMX”) (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX: XAMXL). AMX is the leading provider of telecommunication services in Latin America. For more information about Straight Talk Wireless®, go to StraightTalk.com.
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