After a couple of weeks of quick glimpses, followed by rumors of carrier exclusivity, the HTC One in “Vivid Blue” is now official. As you can see from the pictures, it’s certainly pretty, assuming the device can hold onto that color and not chip or scuff easily. The One Mini will also see a variant in this color.
Both will be available in Q4, though no specific carriers have been mentioned at this time.
HTC also announced a new portable Bluetooth subwoofer this morning, called the BoomBass. By pairing it with BoomSound on the One, the BoomBass provides “clearer, more powerful bass” while allowing the One to produce “enhanced quality of lower range frequencies.”
No pricing was given for the BoomBass, but it will be available in the HTC accessory store from mid-October.
HTC announced a couple of mid-range devices as well, both of which will likely stay overseas.
Category-changers: HTC introduces new mid-range Desire 601 and entry-level Desire 300
New HTC BoomBass™ supercharges BoomSound™ for the ultimate HTC One® audio experience
Taipei, Taiwan, 3 September 2013 – HTC, a global leader in mobile innovation and design, today announced the addition of the HTC Desire 601 and HTC Desire 300, to its popular smartphone family enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 introduces 4G LTE speeds and innovative features from the flagship One family, including HTC Zoe™ with Video Highlights and HTC BoomSound. Setting a new standard for entry-level smartphones, the HTC Desire 300 offers a powerful, large-screen browsing experience and HTC BlinkFeed™.
In addition to extending its range of affordable Desire smartphones, HTC is also bringing new choice and performance enhancements to its acclaimed HTC One family. HTC BoomBass, a Bluetooth subwoofer, combines with the One family’s HTC BoomSound to offer a fully-immersive audio experience like no other. A new ‘Vivid Blue’ HTC One and One mini also introduce a bold new option for those who want a handset that stands out from the crowd.
“For the last 17 years HTC has challenged the mobile industry to develop innovations that change the way in which people use their mobile phone. Now we’re not only changing the way people view the mid-range and entry-level market but setting the bar even higher when it comes to our premium devices and capabilities,” commented Peter Chou, CEO of HTC Corporation. “We are committed to offering the most innovative portfolio of products on the market. Our Desire family has become synonymous with affordable quality. Offering some of the most advanced capabilities of any smartphone, these phones truly represent premium quality in a more affordable price bracket.”
HTC Desire 601: A powerful value smartphone for everyone
The HTC Desire 601 comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. HTC BlinkFeed, HTC Zoe with Video Highlights and HTC BoomSound make this the most advanced mid-range smartphone available on the market today.
The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort.
Video Highlights takes the camera experience to the next level by creating highlight reels displayed on the HTC Desire’s 601’s 4.5″ qHD screen. Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are simple to create and instantly sharable.
Superfast streaming, sharing and browsing
The HTC Desire 601 combines a Qualcomm® Snapdragon™ 400, dual-core, 1.4GHz processor and 4G LTE connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers join with the large screen to create a completely immersive audiovisual experience. Delivering richer, sharper tones, the raw power of the speakers lets you take the “big screen, big sound” home entertainment experience with you, wherever you go.
HTC Desire 300: A personal and powerful entry-level smartphone
The HTC Desire 300 enhances the entry-level browsing experience with HTC BlinkFeed making personal and up-to-date content and social media updates available instantly on your home screen. Its stunning 4.3”, full lamination display is perfect for reading your customised HTC BlinkFeed updates, watching videos, viewing photos and surfing the web, whilst the Qualcomm® Snapdragon™ dual-core, 1GHz processor means that you’ll never be short on performance.
Boosting the bass for HTC One
In the HTC One, HTC redefined the smartphone sound experience with HTC BoomSound and has now raised the bar again with the introduction of a new accessory for the HTC One family. HTC BoomBass, a compact, Bluetooth-enabled subwoofer with a dedicated amplifier, provides clearer, more powerful bass when combined with the HTC Onefamily’s BoomSound. The subwoofer enables HTC BoomSound’s speakers to produce enhanced quality of lower range frequencies so, no matter what music you’re playing or video you’re watching, you are guaranteed immense and exceptional sound that can travel with you.
The new HTC Desire 601 will be available with mobile operators and major retailers in select markets across EMEA from October 2013. The HTC Desire 300 will be available in select markets from October 2013.
The new Vivid Blue HTC One models will be available in select markets from Q4 2013 and HTC BoomBass will be available from the HTC Accessory Store from mid October 2013.(http://www.htcaccessorystore.com)
For more information visit www.htc.com.
Founded in 1997, HTC Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
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