Apparently we are seeing a commodity so hot it is literally selling itself into extinction. Samsung’s AMOLED screens are quite beautiful and apparently quite rare. Production has been slowed enough that they simply cannot meet the demand for these pixelated beauties. We have seen over the past month and a half or so, the waiting line for Droid Incredible growing longer and longer as Verizon has had to wait on them to actually be manufactured.
The time table looked so grim that we were informed that HTC was going to use Sony’s Super TFT LCD as a replacement. Now it seems that HTC is dropping Samsung in another way by announcing they will use Super LCD displays in their Desire, and Nexus One phones as well.
Being that I have had some time with a Galaxy S phone (the Captivate), I can attest to the beauty that is AMOLED technology in general. The colors pop, the images are sharp and the screen is bright. By the way, did I mention how sexy that name is? AMOLED. How about SUPER AMOLED. It just kind of rolls off the tongue… like a buzz word. People hear AMOLED and automatically assume it is better than anything else out there. People hear it, they want it, and they will wait a month for it, but that doesn’t mean the LCD is inferior to it.
So what is so good about LCD as compared to AMOLED? Longer battery life, more natural colors, and perhaps most importantly, availability. LCD screens are available and ready to go with a huge backing to support their production. I can say with confidence that the Droid X has one of the best screens I have seen in real world use and it is simply a regular TFT LCD like in the first Droid. All in all, I think the customer is going to win in the end by this switch and the Droid Incredible (as well as the Nexus One and Desire) will still look fabulous.
What are your thoughts?
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