Sooooo, about that Verizon Wireless press event at CTIA. It was for a Latino-focused mobile network that Verizon has partnered with Jennifer Lopez to launch – it’s called Viva Movil. It was easily one of the more embarrassing and hilarious (for the wrong reasons) press events I have seen in my 3 or 4 years in this business. J-Lo stood on stage after a quick intro, not even hiding the fact that she was ill-prepared and had to turn her head from teleprompter to teleprompter during her drawn out speech over a company that she apparently cares so much for. There was even a moment where she lost track of a question she was attempting to answer, and instead took to explaining how fun it was to pick out colors and fonts for stores. Marni Walden, Verizon’s COO, probably made matters worse though, by starting off the event telling the press in attendance that they wouldn’t have invited them there unless it was for a “big announcement” and that they would have news to Tweet about afterwards. She wasn’t lying, there is plenty to Tweet about.