Google Introducing 6-Second “Bumper” Ads to YouTube, Like Cute Little Haikus of Video Ads

Because you watch a ton of “snackable” video on your smartphones, Google is introducing a new ad format for advertisers to use on YouTube that only lasts 6 seconds. These new ad styles are called “Bumper” ads and Google is hoping that advertisers will use them to get creative in showing you commercials in between video binges.  (more…)

These Motorola “Moto Dojo” Commercials are Actually Pretty Funny

I honestly don’t even know which phones Motorola is trying to promote with these new “Moto Dojo” commercials – probably the Moto X Pure and Moto G – but they are at least entertaining, something that I don’t think most of us would say about LG’s Statham-filled G5 commercials. And hey, they also don’t star Ashton Kutcher, so there’s that too.

The spots star some random, un-athletic and uncoordinated white dude with a taped on mustache who takes his karate seriously. Each commercial features this guy doing things to a Motorola phone that highlights a specific feature (Moto Display, Actions, Voice, etc.), only in a really awkward dojo setting, with cat pictures on the wood-paneled wall.

Who doesn’t love a good karate spoof?  (more…)

Whaaaaaaat: Lil Wayne is Pouring Champagne All Over his Galaxy S7, and Delivering Baby Elephants in VR

Hopefully, you enjoy Lil Wayne and champagne, because both are about to be all over your commercial breaks as the stars of Samsung’s new line of Galaxy S7 commercials. We first saw Wayne in Samsung’s Oscar commercials alongside a bunch of other celebs, but he seems to have emerged as the lead in the S7 and S7 Edge campaign.

The commercials aren’t bad. Lil Wayne can be a funny dude, especially when he’s mocking his own lifestyle and his friends and the thought of wasting really expensive champagne to show that his phone is water resistant. Will these help Samsung sell lots of phones? They might. I don’t know.

Whaaaaaaaat.

UPDATE: Weird, Samsung made two of the champagne videos private. (more…)

Here are the First 4 LG G4 TV Commercials

With the phone official, LG is getting ready to ramp up promotional tactics for its newly unveiled flagship, G4. To kick off the campaign, they went ahead and released the first four TV commercials that you will likely see in the US and other places around the globe. Each focuses on what LG has deemed are the phones major selling points:  the 16MP f/1.8 camera, Quantum IPS display, and leather backing.

The commercials come in both 15-second and 30-second spots, but to give you the best presentation, we embedded all of the 30-second spots below.

Tell us what you think – are these the types of ads that are going to help the G4 cut into Samsung so-far-so-good Galaxy S6 numbers?  (more…)