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Snapchat Intros Geofilters, Bringing a Touch of Ads to Your Selfies

Snapchat has introduced a new filter for your photos, one that will allow you to show off exactly where you are in the world, as long as its supported by a business or area. Geofilters allow users to place a company’s logo or city’s name on top of a selfie, as showcased in Snapchat’s newly released video up top. 

For example, if you are at Disneyland, you can swipe through filters to place the Disneyland logo on the photo. In addition, if you are in a particular city, you can swipe through filters to find the city’s name, like Venice Beach for example. Snapchat pulls your location data, which then allows it to bring up the appropriate filter for where you are located.

It isn’t the most revolutionary feature to ever be released, but it’s kind of neat for anyone looking to promote a certain area and add a bit of flair to an otherwise dull selfie.

You will need the updated Snapchat app, which should be rolling out to Google Play shortly.

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    Nice, add this new invention to clothing with ads on it (most generic major label clothing). Coming soon: your car complete with decals for your favorite brands, race-car-style !

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  • Voltism

    They can do this, but I had to resort to an xposed module just so I can type more than one line of text per snap. It’s like the more popular an app, the more unintelligent the people who develop it are.

  • satsmine2k4

    Ok babes now kiss……

  • evan brown

    Engage monetization

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  • Carlos Lopez

    Well bye bye snapchat smh

  • CCN4

    I’ve always wished there was an easy way for me to add advertising for someone else to the pictures I take!

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  • stuff that makes you itch

    Cool now users are willingly putting themselves in sponsored ads.