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Samsung Shipped 130.1 Million Phones Last Quarter – Beat Apple, LG, and Nokia Combined

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Whether you hate it or love it, Samsung has pretty much single-handedly grown Android by an immense amount over the last couple of years. Before the Galaxy S2 and Note line came along, Samsung was just like any other OEM, carrying on much like Motorola and LG, with Apple way out in front in terms of global marketshare. There was simply nothing to compete against the giant. Jump to Q3 of 2013, and Samsung has shipped 130.1 million devices in a single quarter, beating out phone manufacturers like Apple, Nokia, and LG combined. Yes, combined. 

According to a recently released report from Strategy Analytics, Samsung captured 29% of the globe’s phone market, with a 7% jump in shipments over last year’s Q3. Somewhat surprisingly, Nokia captured 2nd place with 15.5%, while Apple came in at 8% and LG with 4.4% of the global market. Huawei came in 5th, and unfortunately, HTC was placed in the “other” category.

With the rate Samsung is churning out phones (and folks already hyping the Galaxy S5 release), we know they aren’t going anywhere anytime soon, but what’s the next step? They have dominated global device shipment, so where do they go from here if not higher? Could we see another changing of the guard in the next few years with a different OEM?

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Via: CNET | Strategy Analytics

*Note – clarified some of the original post to show “shipments” and “phones” rather than “sales” and “smartphones.”

  • https://www.facebook.com/findjaysee Joshua

    I can’t wait for Motorola to make the list one day. It needs to happen eventually.

  • bogy25

    All I can say is YAY!!!!

  • http://www.youtube.com/billtvshow Billtvshow

    Dedication to removable batteries & microSD slots can’t hurt. Not that many years ago, so many people here used removable batteries and microSD slots (which were still in almost every Android phone) as a crutch in the argument of Android Devices vs. iDevices. Then virtually every major manufacturer, except for Samsung, abandoned either one or both and it’s insane how many of those same people defended and continue to defend the decision to remove these technologies with ridiculous mindsets, such as “if the non-removable battery size or the internal memory allocation is good enough for me, it’s got to be good enough for everyone else”. I’d like to think Samsung’s commitment to keep these two items in their devices has had at least some minor effect on these numbers, though I’m not naive. I know most of it has come from a pretty successful advertising campaign, which has in turn caused the Galaxy series to become a “trendy” brand.

    • cvgordo

      this is what i’ve been saying since forever. samsung makes great phones..i don’t think they make the best phones though. they do seem to know what people want though.
      i don’t think it’s a coincidence that samsung is the only (???) manufacturer that has kept both micro sd slot and removable battery, and has become the biggest phone manufacturer in the world. i think they’re features that people want. at the very least their tangible features that salespeople can point to in a store.
      before the galaxy s2 samsung was crap in the phone market. if they can turn it around so can everyone else. just give people what they want. i’m begging htc to put a micro sd slot and removable battery in the next one. otherwise they can’t say they’ve done everything they possibly can to succeed and thus deserve to fail as they’ve been doing for the past few years.

  • jkr

    Hey droid-life, please correct the article to reflect that this is shipments of ALL phones including dumb phones, not just smart phones as you state in the article.

  • Downtoearth2

    Samsung touchwiz=success

  • adfasfs

    this is for total mobile not only smartphones because samsung sold 88 M smartphones from last quarter and thats why nokia is #2.
    all the apple fans complaining about shipped sales, didnt munster say the 9 million iphones apple trumpeted for opening weekend were shipped because some units were just lying there in shelves but of course eventually they will be sold.

  • pappy53

    And Apple is still #1 in customer satisfaction. /smh

  • MicroNix

    Where’s Motorola in that list?

  • John T. Wildman

    Always a big fan of Moto, but the note 3 is a beast! Had to have it, TW and all!

  • william

    The graph says 120.1 not 130.1 right? Am I missing anything…?

    • J Dub

      Well it’s a chart not a graph. It does say 120.1.

  • Steve

    all that cash yet my note 2 is still on 4.1.2 ….Perhaps the can afford to update there devices. 4.4 is coming out yet they promise a 4.3 update sometime…pathetic.

    • Frettfreak

      Sucks cause for a while there samsung was the one to beat for getting out updates and HTC SUCKED. Tables are reversed now and HTC is kicking a$$! crazy

    • Sergio Bridgett

      ROOT that sucker. If for nothing else – but the update and getting the S-pen functions of the note 3 on your 2. DOOOIIITT.

    • J Dub

      Any Verizon device will suck something awful for device updates. Yes, 4.4 is almost out and VZW Note 2 and S3 are still like 3 or 4 Android releases behind. I guess only 2 if you count them as 4.2 and 4.3 and don’t include the third build number (4.3.X) in there.

      Truth be told, there still hasn’t been a build of 4.3 on the S3 I would update to. Both of ours run 4.2.2. Even my Nexus 4 is on CM 4.2.2 due to bugs here and there.

  • TheDrizzle

    This just makes me nervous for the Android OEM share to be so one sided. Especially since there is talk of them using the Tizen OS in the future. I hope the others can catch up.

    • J Dub

      Eh. They would need market support with developers. Look at Windows Phone. Apps are lacking due to support. With such low market share why develop for WP? You are wasting your time. Making no money. With Android’s market share continuing to grow developers aren’t jumping ship anytime soon.

      • michael arazan

        But Samsung has the billions right now to actually pay app developers to develop for them and and a new os, plus the money they would make on the apps and make the money back from the consumers, especially if samsung forces their product to only run their own market

        • J Dub

          True, but there’s no guarantee they would make money. Google Services are hard to replicate. Gmail, Drive, Maps, etc. are all robust and very valuable tools that are hard to compete with.

  • RoadsterHD1

    Where does Moto fall in?

    • TheDrizzle

      Others.

      • RoadsterHD1

        :(

        • TheDrizzle

          It can be a good thing. When you’re in last place it just makes you work that much harder. Which I definitely think Moto is doing. Although HTC was “working harder” as well but they just can’t break through.

          • RoadsterHD1

            :)

    • MicroNix

      Moto phones were, IMHO, so bad for so long that it all caught up with them. If you don’t take care of the customer, the customer will go somewhere else. I got out of my Droid 3 early and jumped into an S3 which was so far beyond Motorola in terms of responsiveness, display quality and photo quality that it wasn’t even a fair contest. From the sounds of recent articles, Moto still can’t get a lousy camera right. The *only* thing Moto ever had going for them is their cellular radios. And even at that, I don’t drop calls on my S3. Wifi connects instantaneously on my S3 whereas my Moto took forever. There’s a reason why Samsung is eating Moto’s lunch. Only those who have owned phones from both will understand.

  • teevirus

    Surprising considering there were reports that the S4 had disappointing sales numbers precipitating the quicker release of the S5. Makes me wonder if the S5 will indeed be released in first quarter next year.

  • jamdev12

    The fact that this comes on the heels of CrApple putting out their numbers for this quarter, doesn’t surprise me the least.

    CrApple : “We sold 36 million phones this quarter.”
    SamCrap : “Puny amount. How about 130 million?”
    CrApple : :-(
    SamCrap: “Good thing we didn’t let them know those were just units shipped. hahaha!!”

    • Jarred Sutherland

      SamCrap and CrApple, what will you guys think of next! I’m on the edge of my seat waiting for the next hilariously witty name!

      • jamdev12

        Oh sorry, SamSuck. I completely forgot.

        • Jarred Sutherland

          Not let down. A+++ post, would quiz again.

      • ROB

        Samdung?

    • droidftw

      To Samsung, sold and shipped are the exact same thing. When they sell a device, they ship it to a retailer (Samsung received the money for the device, therefore it was sold). It doesn’t matter if was sold to a consumer, all that matters is Samsung received money for the device.

      • New_Guy

        Amen Brotha. Amen.

        • RockMarz

          what are you amen(ing) for?

          • J Dub

            He is saying sold = shipped. You don’t ship your product to a retailer and then wait for them to sell one and then they turn around and pay you. They place the order for XXXXX units. You build them and ship them. At the point of shipment the invoice goes out and the customerretailer pays the bill. If they don’t pay then they go on hold and get no more units. Purchasing in the corporate world is way different than the retail world. Samsung being an OEM counts units shipped as units sold as it’s true. While it’s true they may have shipped units that they haven’t necessarily gotten paid for yet, what still stands is the check is in the mail from the retailers.

          • New_Guy

            …..

      • pappy53

        Apple only counts sales to retail customers, not shipped.

  • Stacey

    Unlike the rest, Samsung has a huge lineup of phones. Aren’t there like 20+ Galaxy S variants for sale at the moment? And the iPhone 5s and Note 3 aren’t effecting these numbers so both Samsung and Apple should be higher on the next report! WOW!

    And Apple is doing good considering they have only one phone line on sale ( 5s/c/4s is all the same phone)

    • RockMarz

      actually people still buying icrap 4s and 5

      • J Dub

        This probably has some weight to it. Samsung has almost reached that point where the masses will get the Galaxy S3 (which at the time of their upgrade will be almost 2 years old) free on contract. So many smartphone owner’s/upgraders want to go for the free phone. They don’t look at it as they are getting an already outdated phone that is already waning in support and in 2 years will be 4 years outdated.

  • http://randomphantasmagoria.com/ Shawn

    I can’t help but notice HTC is absent entirely from these stats. That can’t be good.

    • Ian

      “Others”

      • http://randomphantasmagoria.com/ Shawn

        That was kinda my point. HTC has fallen so far from grace that they’re not even given their own line item anymore? Huawei got one, and HTC got relegated to “other”. That’s sad.

    • Abgar Musayelyan

      HTC and Moto. two of the best manufacturers not even on the list. ;(

  • Yep

    I’d really like for there to be an announcement regarding the VZW Note 3 Dev Edition.

  • John

    You must be fuming over this. It goes completely against your opinions. Gee, I wonder why so many are sold?

  • Jarred Sutherland

    Who cares what they shipped, what was actually sold? I hate these “we shipped lots and lots!” but zero actual sale numbers. Granted, Samsung is extremely popular .. but still, the numbers are meaningless without actual sales figures.

    And as someone stated .. does this include non-smartphone devices or just smartphones?

    • Franklin Ramsey

      Yes, Mobile phone shipments. Not just Smart Phone. Hence why Nokia has such a high share.

  • zurginator

    We’ll see Samsung become the new Apple: people will love then, people will hate them, and they’ll call the other side all sorts of names. It’s already beginning.

    Motorola, LG, and Sony all stand a chance, but only if they learn to leverage their massive brand recognition.

    • Menger40

      LG is definitely an up-and-comer now, which is good. Hopefully Sony and Asus will be bringing more of their good phones to the US in the future as well.

      • Jarred Sutherland

        The others really need to up their game. I think Moto is doing a fantastic job now that they are sticking closer to vanilla Android (the Moto X is fantastic). Everything I’ve heard about the LG G2 is all bad, BUT, its software related (fonts not right, etc), which could easily be fixed. Sony has some cool looking stuff, but their update cycle seems to be kinda slow.

        • duke69111

          I’ve heard very little that is bad about the LG G2. I’m loving it and couldn’t be happier. The software is very customizable and is not an issue at all and once you get used to the buttons on the back, they are a nice addition to the phone.

      • TheDrizzle

        I forgot about Asus. They make a mean tablet, I wish they could break into the phone market too.

      • Bruce

        Sorry. You won’t see Sony doing this anytime soon since they announced they would not develop new smartphones for U.S. market.

      • zurginator

        I don’t think Asus has enough brand recognition to go toe to toe anytime soon, even if they actually start marketing.

      • Frettfreak

        One thing that concerns me with LG is warranty issues. I have had several other (non phone) LG products, and when i had to call for warranty (which come to think of it was a lot more than any other brand i have ever had to call) it was a complete PITA!

    • jnt

      It’s all about marketing, and so far Sammy is the only one with a big enough marketing budget (and smart enough strategy early on) to get into the mind of the every day consumer. Sometimes I wonder if the other OEMs simply missed the boat, at least for a little while longer – that “boat” being the “hey we have a chance to get in and undercut Apple and market the heck out of our devices!” boat…

      • zurginator

        I know – I mentioned these 3 because they are capable of meeting them in battle. Why they haven’t boggles my mind.

      • cvgordo

        no. samsung makes phones with features people want (micro sd card and removable battery).
        everyone has spent plenty on (horrible)advertising as well. how many droid commercials were there with cool cyborgs showing off no features of the phone ending with a cool sound effect? how much money did htc give to robert downey jr in their campaign (a billion?) ? how many lumia commercials were there pointing out how silly android and apple were fighting against each other (again showing off no features of the phone. granted they’re showing off the camera in commercials now)?
        i

        • jnt

          Well, assumed in my comment was the fact that a solid product has to back up good marketing. I also said Samsung’s marketing strategy was smart – something HTC, the Droids, Lumia were not. HTC’s made little sense. The Droids alienated one segment of the population while showing very few practical features, and the Lumia’s, well, they don’t show much besides a good camera and people bickering. The Moto X strategy isn’t bad, but I’m simply not seeing it many places.

          Samsung’s advertisements are *every*where, and on all the time on TV. They beat Apple at Apple’s marketing strategy – show real life situations that appeal to almost every consumer’s emotion and show how the device can help or improve over another device.

          • cvgordo

            my bad. i misunderstood.
            good marketing doesn’t hurt..but it has to start with a solid product. word of mouth will eventually spread and sales/customers will grow. i don’t remember seeing any commercials for the s2 and that was a huge success (beginning of samsung’s complete domination of the android market).

          • jnt

            You bring up a good point about the S2 – I guess a little luck is part of it as well. In a way, they were able to use the momentum of the S2 to mount their ‘attack’ on Apple.

  • Menger40

    This is including flip phones, right? This has got to be counting dumb phones too.

    • jamdev12

      I’m pretty sure it does.

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        • zwade

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    • J Dub

      The article clearly states “globe’s smartphone market”. Whether or not this is true is yet to be determined.

      • Zachary Manville

        But the chart clearly states ‘global mobile phone vendor shipments’. Nothing to do with smartphones or units sold. Shipping a bunch of extra phones is a great way to inflate your numbers. Sammy never releases actual sales data.

    • Richard Yarrell

      Plain and simple nothing beats Samsung period. Nothing else even matters in reality.

      • Menger40

        That’s a pretty narrow view. Sammy, Moto, HTC and LG all have at least one good phone out right now.

    • jkr

      Despite what the article says, there is no way this is just smart phones. Unless anyone here actually believes that Nokia sold that many Windows Phones.