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Empty Google Display Appears at Best Buy Store, But What is It for? (Updated: It’s Nothing)

nexus station best buy

Update:  At least three readers have already weighed in, saying that in stores near them these are Chromecast, Chromebook, and Nexus 7 displays. Nothing to get excited about. Carry on with your night. Hypebeast, out.


Well then, is that an empty Google display we are seeing setup in Best Buy stores? Why yes, it appears to be. But what could it be for? Having seen similar tech displays in stores like Best Buy for years, it certainly looks like the type of display that would house phones or tablets. Those little prong stands are used everywhere, from carrier stores to press events as a way to secure devices. But which Google devices could they be preparing to hold? 

We know that Google is on the verge of announcing something (potentially at the end of the month), more than likely a Nexus 5 phone. There are also rumors suggesting that they could unveil a watch (which we first reported as codename “Gem”) and new Nexus 10 tablet as well. Is this display created for these three devices? Or maybe the Nexus 5, Nexus 7, and Nexus 10?

Or maybe it’s for holding current Google products, like the Nexus 7 and Chromecast and this one happens to be empty?

Those are all questions we do not have the answers to. With that said, the guy who posted this picture claims that a Best Buy manager told him it was for the Nexus 5. Take that as you will, obviously. This is the internet after all.

And, is that a bowling alley shaped into a tech display stand?

Best Buy employees, care to weigh in with your thoughts?

Via:  +Daniel Benavides

Cheers open1your1eyes0!

  • Andrew

    My BestBuy has a stand just like this for Chromecast

  • Bill

    From my local store last night:

  • Kyrano

    Oh, Apple has fake wood tables and Microsoft has fake wood floors? This will show them! (Yes, it is real wood) But seriously, with the investment Google dropped on having two large displays and hiring new Google reps for many stores, it seems like more than just “getting ready for the holidays”. I think Glass is close to being announced for launch, or something else big is going to happen.

  • Mottling

    I work with reclaimed bowling alley wood every day, turning it into custom furniture. Although this has a similar styling with the planks, I don’t think it’s bowling alley wood. The size and species of the wood aren’t the same.

    Nonetheless, it’s a pretty nifty display.

  • ManBearPig618

    Google is now selling giant red dots.

  • Joshua Bailey

    Android Authority mentioned that a rep over at Best Buy said the Nexus 5 will be featured on these Kiosks and that it would be available Oct. 31, 2013. Should get an announcement this week if that’s true.

  • turdbogls

    i have a plain white stand like this with 3 chromebooks on top, and the chromecases and accessories on the lower shelves/cubbies. the Nexus 7 is with all the other tablets. also, the chromecases just sit on the shelf, they dont have their own stand like here. this could be SOMETHING but i seriously doubt it. might have to go into my sore today and see if they have one up.

  • kfath1978

    Soon people….soon!

  • Russ

    Well, I wouldn’t find it shocking if once the Nexus 5 comes out it is added to its fellow Google-branded products on one of these, aside from a Nexus phone being in a store.

  • Patrick Crumpler

    Let’s hope they include the N5 in the party.

  • NexusMan

    Because they currently house Nexus 7’s and Chromebooks, doesn’t mean they also won’t house Nexus 5s when they come out….I say, keep on being excited. 🙂

  • Dorian Brooks
  • ben Jones

    from what i know, the new chrome book there soon. There is all ready Google play cards (feels like the last place to get them). There is the Google nexus sleeve all ready at the store. There will be nexus 10 once released. The demo content that plays is all about google play music and google play video with the chromecast. Most big stores have a full time google rep there.

  • Jordan Long

    what if the products mentioned below (chromebooks and chromecast) are just occupying those display stands until they release the N5 + 2013 N10? makes sense to me…

    when they release (although it would be weird for them to sell the N5) those products would go on those display stands to be secure/charged etc.

    • Larizard

      That’s true. The timing shouldn’t be a coincidence. They’re prepping it up for the Nexus 5 and the Nexus Smart Watch.

  • Justin

    Yeah, alls it is is chromecasts, nexus 7’s and chromebooks on the other side of the stands. I work at best buy, we just got two of them added to our computer and tablet department.

  • Corey Hedberg

    It has Chromebooks, Chromecasts, and the Nexus 7 today, but tomorrow …

    • BCoils

      tomorrow “google” will be replaced with “fisher price” and it will be a place for your kids to play while you shop.

  • Rob Delaney

    My nephew (wife’s nephew to be honest) is the Google/Best Buy Rep for his store and while it’s only for N7, Chromecasts, and Chromebooks, it’s going to “evolve quickly” before the holidays. Those words in quotes is what he told me. I really hate the kid right now but he still my favorite.

  • whatthesike

    Got this table at my best buy . they have a nexus 7 on display as well as the chromecast and chromebooks . nothing yet on N5 :/

  • It’s a popup stand for Google Search. They won’t put any products on display and everyone will be Googling for what should be there.

    • Marketing genius.

      • marybalk325

        my mum got a nearly new white Lexus RX 350 SUV by working online from home… browse around these guys http://www.works77.com

  • zapote21

    The ones at my stores are not empty. There are 2. One for Nexus 7’s and chromecast, and other ones for Chrome books…Been there for a while…If I would have known it was news I would taken pictures…lolol

    • Someone go slap this store for being late to the party and getting us all excited heh.

      • Ian Smith


        • keepsayingHEH


    • Leica Saban

      I have seen it also – over a week ago.

  • Jacob Arriola

    These are already set up in the Fresno store. They’re for the Nexus 7 and Chromecasts. There’s also another display like this for Chromebooks.

  • Ben Murphy

    But what does it mean!?

  • Tylar Overturf

    Someone in the comments of that pic said “My Best Buy already has it setup for the N7, Chromebook and Chromecast”.

  • BiggiePhat

    Why not the new chromebooks? Seems to have the color scheme for that and Best Buy sold the old ones…

  • slider112

    Saw that display in my local Best Buy this past Saturday. Had two N7 tablets on either end and a Chromecast in the middle. Actual boxed product of each underneath ina locked glass case.

    • Makes perfect sense. Hypebeast squashed for the night.

      • rthvk

        It’s okay Kellen 🙂

        Something else will pop up soon enough

      • Matthew DiGiacomo

        Oh stop Kellex we know you are hiding a secret press invite you aren’t allowed to share yet.

      • Steve B

        But, but, but….I love the Hypebeast.

  • NemaCystX

    These are the times I wish I still had my job at Circuit City because I was the original leaker of the PlayStation 3’s first price cut thanks to having our flyers months in advance. Sorry I can’t help. *sigh*

    • AbbyZFresh

      You did the whole country a favor my friend by putting out those price cut leaks.