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HTC Announces 18K Gold One to Celebrate 18th Anniversary of the MOBO Awards

Gold One

HTC UK announced this morning that they are producing just five units of a very special edition, 18K gold One smartphone. You will be happy to know that there is actually a special occasion that warrants the creation of this device, valued at roughly $4430, and that is the 18th annual MOBO awards. Since only five of these are being made, and the value of them is so high, these are now the most exclusive and expensive HTC devices ever made according to the company. 

The device was made in a partnership with Goldgenie, who has actually been selling gold, platinum, and rose gold HTC One units for a few months now. Sure, they are overpriced and only Trinidad James should think about buying one, but they are always available if you have the resources.

Oh, and if you feel like voting for the MOBO awards (Music of Black Origin), then you can do that by following the via link down below.

HTC-One-Gold-Back-GreyHTC-One-Gold-Top-GreyHTC-One-Gold-Side-Left-GreyHTC-One-Gold-Oblique-Front-Grey

HTC UK launches a real Gold HTC One®

to celebrate the 18th anniversary of the MOBO Awards

HTC UK announces a limited edition Gold HTC One in pure 18ct gold

The MOBO Best Newcomer winner will walk away with the most expensive HTC phone ever produced

London, 8 October 2013 — HTC UK, a leader in mobile innovation and design, today announces the release of the Gold HTC One, created using REAL gold. Produced to celebrate the 18th Anniversary of the MOBO Awards, this very limited edition phone will be presented to the winner of Best Newcomer category sponsored by HTC at this year’s ceremony in Glasgow on 19th October.

Valued at £2,750 and with only five in existence, the limited edition Gold HTC One is the most exclusive and expensive smartphone ever created by HTC. It was crafted in partnership with Goldgenie founder Laban Roomes. To achieve this luxury look, the zero gap unibody of the HTC One on the front and back is plated in 18ct gold. It is polished to give a sophisticated finish and a special MOBO 18 logo is laser etched on the rear of the device. These elements come together to create the ultimate recognition for the prestigious music awards show.

The Gold HTC One includes all the performance of the award-winning HTC One, including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, together reinventing the mobile experience and setting a new standard for smartphones.

Phil Blair, HTC President, Europe Middle East and Africa said: “The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact. The award winning HTC One is the gold standard in mobile design and innovation, so it was an obvious choice to make it even more special. We’re sure the winning MOBO artist will love their unique phone and we will even be giving a lucky member of the general public the chance to get their hands on one soon too.”

Kanya King MBE, founder of the MOBO Awards commented: “MOBO turning 18 is a huge achievement and a special time for us.  The 18ct Gold HTC One phone is a great addition to our coming of age celebrations and helps add MOBO glitz to proceedings!”

You can vote for the winner of Best Newcomer and the recipients of the Gold HTC One on the MOBO website at http://www.mobo.com/voting2013/best-newcomer. In the running are:

  • Daley
  • Elli Ingram
  • Etta Bond
  • Fuse ODG
  • Jacob Banks
  • Jahméne Douglas
  • Krept and Konan
  • Sam Smith
  • Shakka
  • Stylo G

Goldgenie has previously made bespoke phones for Denzel Washington, Will Smith and Kate Moss, but this is the first time they have worked directly with an Android manufacturer.

Since its launch, the HTC One has attracted a host of editorial and industry awards which recognise its superior performance and new benchmark in design. Just last week the HTC One collected Gadget of the Year, Phone of the Year and the Design Award at the T3 Gadget Awards 2013. Other highlights include the GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013, Computex Taipei’s Gold Medal in Design and EISA award for Best European Advanced Smartphone 2013-2014.

  • Sporttster

    Dream…dream dream dream…..

  • droidrazredge

    People are going to put a GTA V bounty on the head of the winner of this phone. He would be wise and smart not to take this out of his house EVER and to get a safety deposit in an undisclosed bank, maybe even Fort Knox.

    • eddieg28sp

      There is NO GOLD left at Fort Knox. No one has seen it in yeaaarrrrsss. They wont allow anyone to see it now. The government is more broke than we will ever really know. Hahaha

      So this phone could be the only thing to guard.

      • michael arazan

        The Last time there was a Federal audit of Fort Knox and people stepped in the place publicly was the 70′s, and never again. Surprised a Tea Partier hasn’t made some alligations by now, know how nuts they are, thx for the shut down #idiots

  • Denvertoad

    Will there be a CMT Edition in John Deer green?

  • Stewie

    This is their plan to save themselves? Meh …. :)

    • Ian

      Considering they are only making 5 and giving them as awards….no.

  • MJ

    I would never buy one, but at least its actual gold and not just gold color like most of the other gold phones.

    I’ve always wondered about phones like this with real gold or some other valuable material. What happens after the phone gets past it’s prime and is no longer used? Would you pry off the gold parts and melt them down or pawn them?

  • http://people.ign.com/mrfrodo24 mrfrodo24

    “We did it for the MOBO award!” -HTC

    Mmmhmm, sure you did *sideways glance at Apple and Samsung*

    • seanpat

      So HTC manufactured this phone in less than 3 weeks? Have you ever taken a class in software/hardware development cycle?

      • http://people.ign.com/mrfrodo24 mrfrodo24

        I am a computer science major.

        It probably is not that hard to simply change materials. I doubt that it involved much of a change to the way they make the One. Not going to try to say that I know much about hardware manufacturing though, because I don’t.

        No need to be condescending about it. It was a joke.

  • starnovsky

    when Verizon version is coming?

  • Ej McCarty

    Only someone of black origin would buy this

    • sunday39

      no need 2 say that

      • Ej McCarty

        I know I was not the only one thinking it. I’m just the only one that will say it.

  • John Clausen

    The black bands around the sides actually look cool. They rest, ehhh, not so much.

  • russwc2

    Gold is for rachets

  • Sirx

    I feel like I’m watching a Tosh.O segment of “Is. it. Racist?!” I…I’m stumped. lol

  • droidozone

    ghetto….

  • DanSan

    HTC still wont make a profit from it.

  • Omar Amer

    and you wonder why HTC sales are down… hard to take them seriously with stuff like this.

    • zurginator

      Hard To Comprehend?

      • JBartcaps

        Have to Change?

        • Guest

          Heck, try this!

    • jose

      You must have forget about this one…

    • Adrynalyne

      Apple and Samsung are doing it so….

      • Omar Amer

        apple and samsung sales arent struggling. they can get away with doing stuff like this. HTC is the one trying to keep afloat.

        • Adrynalyne

          That doesn’t really change “hard to take seriously” for any of them. Doing it just because you have the resources doesn’t really make sense either.

  • Ben Murphy

    Oh look what Apple started… I mean Samsung, I mean… Ugh I give up

  • droidmac

    GHETTO….

    • flosserelli

      Well, considering that it’s for the Music Of Black Origin awards…

  • El_Big_CHRIS

    My Blue One still looks better :P

  • Daeshaun Griffiths

    Should’ve been platinum.

  • samosa king

    18k? why not 24k?

    • jbdan

      Too soft in its pure form….

      • jose

        …..

    • Adrynalyne

      Could you imagine all the dents in it after a days use if it was 24k?

    • FYLegend21

      There is a 24 CT version from a Gold Genie announced a few months ago , not as expensive (£1580 vs £2750)

      http://www.goldgenie.com/gold-htc-one.php

  • Thomas O’Brien

    I think DL should get one and do a give-away…

    • Adrynalyne

      They’d have a hard time finding someone to take it.

      • starnovsky

        I’ll take it. Where can I pick it up?

    • hoodieNation

      I’d rather spend the $4k on developer Moto X’s and gave out a bunch of them :-)

  • Walter Partlo

    Droid 2 R2D2 edition meet the HTC One C3PO edition.

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  • JBartcaps

    Trinidad James might not even like this Tim.

  • lgreg64

    gooold!

  • Droidzilla

    There’s one guy who will love this.