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For First Time Ever, Android Tablets Outsold Apple’s iPad in Q2 of 2013

nexus 7 tablet

According to a new report from ABI Research, Android-powered tablets have finally done the unimaginable; they have outsold the iPad. With a 17% dip in sales for the quarter from Q1, global tablet sales are up 23% year-over-year for the same quarterly period. In addition, the research firm found that 7″ models are now the majority of tablets sold, thanks to the iPad Mini (7.9″) and all of the various Android OEMs that currently produce 7-inch slates. 

Revenue for tablets sold through Q2 in 2013 reached $12.7 billion, with Apple taking a hefty 50% of that amount, and the rest going to all other tablet manufacturers. This can’t be labeled as a win for any one Android manufacturer in particular, but a win for the ecosystem in general. More than likely, Amazon’s Kindle line and Samsung’s aggressive approach to the tablet market are to be thanked for this recent outcome.

Unfortunately, the report doesn’t go into much detail for Android OEM numbers, but this is good news for people who thought that Android could never topple the long-standing king of the tablet mountain.

Let’s see a show of hands from the people that currently own an Android-powered tablet. Represent!

Via: ABI Research

  • David Foggia

    The new nexus 7 is the absolute best 7″ in terms of specs and build quality, although can be criticized in some areas, is also geeat. Apple is a joke. All they do is overprice phones an try to convince people that they make AMAZIN phones. iPad, in general, is boring. For 10′ I would get a surface and for 7′ android is the BEST. I’m not trying to b a fanboy buy Apple hasn’t done anything “revolutionary” since the 4 and before that, the original iPhone. Not to mention iOS 7 practically copies every major feature of android. Even parrallax. I used to support apple until the iPhone 5 and the mini, then I was just like “no”

  • Daeshaun Griffiths

    I’m still looking for my next tablet. The new paperwhite looks interesting but its not the Google ecosystem I want. I’m pretty sure kindles are upwards of 30% of android tablets sold.

  • Josh Oberg

    I have 3 myself Ok nexus 7 new Nexus 7 and 8.2xyboard. Plus I have my dad a oh nexus 7 an a 10.1 xyboard. And talked 2of my friends into a nexus 10. Doing the hard work for Google. I should e getting paid for this lol

  • Alan Paone

    Sweet! Now we just need a giant (or rather, giant-er) pile of apps.

  • teknologikl

    Was going to get the new Nexus 7 but I decided to wait for the LG G Pad mainly because of the extra 1.3″. Considering my phone is 5″, 7″ just isn’t a big enough upgrade to make it worthwhile.

  • http://transcendingturmoil.tumblr.com/ gaajiwaaih

    It seems to me the lesson here is giving consumers a good value. Amazon should be thanked for blowing open the market with a $199.00 7″ Kindle Fire. When I bought my N7 for the same price, I felt like I was getting a good deal because I would not have considered a tablet at IPAD’s price point.

    One wonders what would happen if a manufacturer offered a contract-free competitive mobile phone at a similar market-shattering price point (Google are you reading this)?

  • Tim Buchanan

    We all knew this day was coming. So why do we still lack the app support of iOS? Come on devs!

    • dizel123

      because they make more money on iOS.

  • Butters619

    Finally sold my retina iPad (3rd gen) two weeks ago and went out and bought a 2013 Nexus 7. It’s been great. And before anybody says *boo* *hiss* about the iPad, look at when it was released and realize the only choices were the Transformer (without full HD display) and a handful of Honeycomb TouchWiz tablets.

  • JayEvans
  • Alexander Garcia

    Nexus 7 2012. =)

  • HarleyGuy72

    Does owning an HP TP running CM9 nightlies count? Also, own 2 Nexus 7′s, btw.

    • DoctorJB

      Sure, the funnest android tablet I ever owned was a Nook Color. You could boot it from an SD card, rewire the USB plug for host, and it was just about impossible to kill. Too bad it only had a single core CPU or I’d prolly be tweaking it still.

      • JMonkeYJ

        i loved tinkering with my Nook Color, too! i remember i had an SD card that booted it into Honeycomb by way of an Android SDK emulator image someone had hacked.

  • HarleyGuy72

    You must be on your knees a lot…

    • Elliot Kotis

      HAHAHAHAHA BEST REPLY EVER!

  • HarleyGuy72

    Suck it CrApple!!!

  • Higher_Ground

    *raises hand*
    But unfortunately I hardly ever use it anymore. The fact that I don’t use it daily means half the time the battery is dead and whenever I boot it up there are a dozen or so apps trying to update. Turning off autoupdate helps a lot on that front. For the first year it was great, but now it’s starting to lag a lot in places. One thing it does have going for it though, is adobe flash player :)

    • Tjaart Blignaut

      Apparently they fixed the lagging issue in an update somewhere in Android 4.3. It was due to the way data was cached on the internal storage. You should try it again if you can and see if there is an improvement!

  • Raven

    Our family owns 4 Android tablets. 3 different 7″ tablets for each of us and a 10″ Asus Transformer that we share.

    • capecodcarl

      It probably helps that you can get 3 7″ Android tablets for around the same price as one iPad.

  • n11

    I own the new N7. Sweet thing.

  • getsome831

    Asus TF700T, Nexus 7, Kindle Fire (gen 1).

  • Droid Ronin

    Owner of the Galaxy Tab 10.1 and DROID XYBOARD 10.1. :)

  • aBabyPenguin

    Kindle Fire (Gen1) With CM10.1

    IT COUNTS! :p

  • BroRob

    Me: Nexus 10
    Wife: Nexus 7
    Oldest Kid: HTC EVO View (sorry about that son!)
    Youngest Kid: Nexus 7

    • jamdev12

      Wait, wait. The oldest kid has the worst of it? Now that is jacked up.

  • http://www.baldypal.com/ BaldyPal

    Nexus 7, Moto Xoom, Transformer TF300. And sadly my wife has an iPad 2. I don’t claim it. Her, yes, iPad, no.

  • PolarBear

    I hope he is talking about the tablets that have Play Store without the ones that have the Amazon App Store (Kindle Fire’s)

  • True

    Hyundai and toyota and honda sold more cars than Mercedes Benz too. More cheeseburgers than lobsters were eaten. Obviously…People living in developing nations and poorer areas of the US are obviously much more well informed in their tech purchases.

    • PolarBear

      Are you rich?

    • http://techonblogger.ward.pro/ Stynkfysh

      Even if your analogies are correct, whats your point? It doesn’t change the sales ratio that is the point of this post?

  • Jorge L

    Nexus 7 (2013)
    awaiting N10 announcement so I can buy a WiFi and LTE version.

  • ticker47

    I think this was to be expected. Android already has the lions share of phone sales because of its support for a wide variety of devices just as Windows has a much higher market share than MacOS. Apple may continue to dominate on a manufacturer to manufacturer or device to device basis, just like Macs sell better than any other single computer, but with dozens of hardware manufacturers making tablets for Android this was ultimately unavoidable.

  • flosserelli

    I’m still rocking the original Xoom…now with CM10.1 flavor crystals!

  • Droid_Junky

    Nexus 10!!

  • ßen Murphy

    Nexus 7!

  • AC

    Currently own: Nexus 7 FHD, Nexus 10
    Formerly owned: Nexus 7, Motorola Xoom, Archos 7(way back when)

  • Droidzilla

    Alternate titles:
    “For First Time Ever, Consumers Make Rational Choices in the Tablet Market in Q2 of 2013″
    “For The Fiftieth Time Ever, Steve Jobs Had it 100% Wrong”
    “Hipsters Run Out of Their Parents’ Money in Q2 of 2013″

    • CasperTFG

      Points for the third title.

    • EdubE24

      “Apple has overtaken Coca-Cola as the most valuable brand in the world”

      This should settle everyone down about this exciting news…

      • Droidzilla

        No one cares. We all know Apple is the new Microsoft; they have been for about three years. And they’re just as good as MS ever was*.

        *including Win 2000, ME, and Vista

        • EdubE24

          Sure people care. I can buy an android tablet at Big Lots for under a hundred bucks. I’m thinking android compares to the Microsoft theory more then Apple. They can put it on the cheapest of the cheap and care less about the user experience. But please celebrate on!!

          • sufhiwuehfaiuehfious

            If you want to talk about Android and the true consumer experience, look no further than the Nexus line. Everything else is a particular manufacturer’s take on it.
            BTW there’s a fine $125 Nexus 7-specced model being sold at Wal-Mart, a price point I thought tablets would never touch. I’d rather use that than pity users of the iPad that didn’t get whatever update Apple decided to withhold.

          • EdubE24

            I’m sick of hearing about the Nexus line. I had the Verizon Galaxy Nexus and it’s terrible battery, camera and radio issues. My Nexus 7 was unusable just a few short months after purchase last year. The Nexus 4 with its lack of LTE and not being on Verizon left a few million people unable to use it. There isn’t an Android tablet on the market that I would trade my iPad in for!

          • Jeff C

            well good for you

          • Philip J. Fry
          • Daeshaun Griffiths

            Its not that easy to get cookies…

          • Jarred Sutherland

            Son you came here with a like for Apple, you won’t gain any ground even if you’re totally logical. (I’ve been in this fight on here numerous times .. just give up while you still have sanity).

          • EdubE24

            Jarred I like both platforms. People on here just hate admitting what we all know to be true!!

          • Jarred Sutherland

            Who’s Jeff?

          • EdubE24

            Oops

          • https://www.facebook.com/aaron.williams.125 Champion1229

            I’m not going to admit it’s true when it isn’t! Yes the GNex camera and battery life may have sucked but guess what? It is still getting developer support and it will continue to get updates into the foreseeable future (all of the updates, not just certain features a la Apple). Yes the Nexus 7 may have had issues when it was first released but they were all fixed with software patches that have been consistently rolled out over the past year (its the same as every other product including iPhones, the first few months there is going to be bugs and glitches because nobody is perfect). You complain about the N4 not coming to Verizon why? That isn’t directly an Android problem, thats a VZW issue, and there was plenty of other comparable phones on VZW at the time the N4 was released that offered similar experiences.

            …Why do I even bother when your last line sums up your ideology perfectly?

          • EdubE24

            But guess what? The Galaxy Nexus still has bad battery life, and the camera is still miserable. No developer could fix that! The Nexus 7 slowed to a crawl after just months of using it, it took a year to finally get it up and running to somewhat usable status. And not putting LTE on the N4 made it not even a possibility to run on Verizon, since they don’t release phones running 3G. We could go on and on, but in my opinion the Nexus line has been disappointing!

          • sufhiwuehfaiuehfious

            Well I have a Nexus 7 too, and it runs at the speed of light and cooks me dinner. tl;dr you are a troll, stop trollin’.

          • EdubE24

            Own an S4, having multiple android phones over the last couple of years, currently using an 5S! Not trolling, just an opinion. Sorry it doesn’t match up with yours…

          • PSU_DI

            I still own the Galaxy Nexus on VZW, that i purchased on release day, actually I have two of them since my wife is still using the GNexus also, both are unlocked and running AOSP 4.3. They both are by FAR the best smartphones, i’ve ever owned. I always have the latest updates on the device, and with the exception of 4.2 each update breathes new life into the device. I consistently get over 2 hours screen time over a 16 hour period before I need to recharge. For a device released in 2011, that type of battery life is completely acceptable. The camera isn’t great, but it can still take a decent photo when needed if you know it’s quirks. Does it compare to the new phones no.. but is it usable for quick photos here and there sure it is.
            Sure I’ll admit that initially I was flat out frustrated by VZW and the lack of timely updates, and yeah the radios needed tuning, but thats nothing new to me as my previous phones on VZW always have the same story, for a company that touts having the longest and most thorough testing their phones always release with lots of bugs.

          • Droidzilla

            Are you saying that your mom runs on Android?

            Rimshot!

          • EdubE24

            I wish she was running. I really miss her!

          • SemahjLam

            And you just won jerk of the day

          • Droidzilla

            Since when did cheesy Yo Momma jokes on the internet become supremely poor form? I totally missed that memo.

  • CasperTFG

    Nexus 10…FTW!!! [furiously shakes fists at work]

  • SchwannyT

    Nexus 10 and HP touchpad running CM7 (great netflix device). Still saving up for my Nexus 7 2013

  • http://www.parafriv.net/ Para Friv

    ea i noticed the same thing. I am running CM10.1 on it. It has been running good so fa.

    I see what you did there

  • JoserJDM

    2013 Nexus 7 all the way!

  • chris_johns

    OG N7 FTW!!

  • BuckHuck

    Awesome, 1st Gen N7, Galaxy Tab 3 7″, Asus Transformer 10.1. Great Progress!

  • Colin Huber

    Nexus 10, stand up.

  • Lucky Armpit

    Asus TF101! Sluggish but still works!

    • David Lutz

      Root that sucker and pop KatKiss 4.3 ROM on it – sluggish no more!!!

  • ryan savini

    Nexus 7 FHD FTW!

  • carluverdrm2004

    1st gen nexus 7!

    • http://www.gurukulinstitution.com/ fashion designing institute in

      hiiiiiiiiiiiiiii nice tool

  • Chris Bailey

    I have two – OG Galaxy Tab 10.1 running 4.2.2 and an OG Nexus 7. I want to get a nexus 10 but honestly can’t rationalize getting a new one quite yet. Both work for the light web browsing / crap that I’m using them for. :-/

  • vvtim

    Hopefully this leads to better quality tablet apps for Android. I really enjoy Android on phones but I couldn’t get into the Nexus 7 as an iPad Mini replacement for anything other than reading.

  • Michael Tate

    NICE! The wife and I both have Nexus 7s (Gen 1) … and I still have a Moto Zoom that I use from time to time.

    If Apple doesn’t start to lower their pricing and/or bring out new features instead of playing catch-up to Android and Windows with every new release … they will be in the same place they were before Steve Jobs came back an saved them … facing bankruptcy!

  • Matthew Morrison

    Ugh I’m pulling my hair out waiting for the New Nexus Announcement… -_-

    • PolarBear

      Google should hurry. The next hurricane season is coming…

      • Franz

        The Verge will be in sunny California if that happens again.

  • http://randomphantasmagoria.com/ Shawn

    Owner of an LTE Nexus 7 and an LTE Motorola Xoom. I really hope the next Nexus 10 has an LTE model available so I can finally put the Xoom to bed. I love it to pieces but it’s getting long in the tooth.

    • MichaelFranz

      mine too….still got it, going strong. really just need a screen upgrade and spec upgrade

      • http://randomphantasmagoria.com/ Shawn

        Yes, the Xoom is an amazing tablet. Plus, the fact that it has Android 4.1 means that it’ll still have app support for a good 2 years from now, assuming you don’t use it to play graphics-intense games.

        My only complaint now is that, ever since Google put the stock Android keyboard into Google Play (my keyboard of choice, btw), it’s extremely laggy and the swiping is extremely choppy. I don’t know if that’s the keyboard’s fault or if that’s just the Xoom getting old, but I do know that Swiftkey and Swype don’t seem to have that problem.

        • MichaelFranz

          yea i noticed the same thing. I am running CM10.1 on it. It has been running good so far. I dont use it nearly as much probably because i want something new.

        • jak_341

          My Xoom is the same way. I hate to give it up, as it has been solid. The lag is killing me though. Even basic browsing isn’t easy to do. N10 or Note 2014 are my considerations.

          • MichaelFranz

            yea i just need something LTE. I dont use it much but for $10 a month i’ll keep it on

  • New_Guy

    Asus TF300T!!!

    • Higher_Ground

      holding strong, though I’m beginning to doubt if it’ll ever see another update

  • tomn1ce

    But, but the ipad has the perfect size that everyone wants…. -_-

    • Adrynalyne

      But do they have wings?

      (Lets see if anyone catches on to this )

      • DCX

        Haha! (Max)iPad… I see where you went… Good 1!

    • PolarBear

      The low prices talk about quantity…

    • sufhiwuehfaiuehfious

      And by reversing the screen size, we can know the other perfect size that everyone wants! Obviously!

    • http://www.gurukulinstitution.com/ fashion designing institute in

      gfdfd

  • Ian Case

    I’d have to imagine that most of that are either garbage $60 tablets, Amazon Kindles and Nexus 7 2013′s.

    • Adam Truelove

      And I’d have to imagine most of the Apple tablets that were sold were iPads.

      • Adrynalyne

        I see what you did there.

      • shmigga

        Which are garbage.

        • PolarBear

          Don’t insult the Apple products insult the company. The iPad is really a great tablet for productivity if not the best. I am not an Apple fanboy, but also I recognized that certain type of products will always be better in some things.

          • sufhiwuehfaiuehfious

            >For productivity
            Nope.

  • Shane Redman

    *Applause*

    • PolarBear

      I won’t applaud yet. First I want to know how much kindle fire’s are in that list of Android tablets.

      • aBabyPenguin

        Even though Fires use a forked version of Android, I still count them as an Android tablet.

        • PolarBear

          For me, if a tablet has not Play Store then it is not an Android Tablet.

          • Adrynalyne

            Android is not defined by the Play Store, however.

          • PolarBear

            Android is and always will be defined by the Play Store. The Play Store was the Android Market and the Android Market was the first and the only app store that born from Google and Android. Amazon is just a troll company for me.

          • Adrynalyne

            The only people who define Android by the Play Store are those who have no idea what an OS actually is.

          • PolarBear

            I know the Android OS have nothing to be with the Play Store, because it is also a fork of Linux. But the Play Store has not enough tablet developers, because actually the Kindle Fire, which has the Amazon App Store, is selling a lot. And the tablet developing is going to the Amazon App Store instead of the Play Store. Or you are not seeing that the Play Store has almost nothing in tablet optimized apps.

          • Adrynalyne

            Android is not a fork of Linux. It is a java based OS that uses a Linux kernel. With a few GNU utilities as an exception, very little of Android is like the GNU/Linux people are familiar with.

          • sufhiwuehfaiuehfious

            It’s a pity iPhone users with iPhone logic think that Apple’s way of doing things is the only way to do things. It’s not. I use the Play Store, SlideMe, and the Amazon store… whichever gets me the best apps.

      • Shane Redman

        Don’t be a downer PolarBear :(

        • PolarBear

          I’m not being a downer. I’m being realistic.

      • Elliot Kotis

        Um……Nexus 7 OG and Samsung tablets and ASUS tablets would make up about 95% of the android market share.

        • PolarBear

          Are you sure?

          • Elliot Kotis

            Actually maybe 85%

  • Greg Morgan

    Nexus 7 2013 The Android Tablet :)

    • Butters619

      There is no other tablet that can even enter the discussion when you consider the entire package of specs, look & feel, and price.

      • Tim Buchanan

        Is it anything like the OG N7? I can’t put into words how disappointed I was with that thing.

        • David Henry

          That is unfortunate. I love mine and use it more then I ever did my Xoom or any phone I’ve had. Why disappointed?

          • Tim Buchanan

            It was horribly inconsistent. Basically, one out of every 5 times I hit the power button, I could count on the screen not turning on (or taking 10 seconds to turn on). I wanted to use it for chord charts while playing guitar at my church, but I couldn’t count on it to turn on when I needed it to. I also had a LOT of lag issues. Ultimately, I threw it up on e-bay and got a Note 8.0. I probably won’t buy another Nexus product ever again (my experience was similar with my GNex). I prefer consistently functioning stuff to cutting edge products that just don’t work the way you need them to.

          • David Henry

            That is unfortunate but I can’t argue you’ve had some bad experiences. I am done with HTC for life and will never go back either no matter how good future devices are.

            On another note, the app ‘Chord!’ is one of my most commonly used apps. Phenomenal if you haven’t tried it (there is a free version too)

            https://play.google.com/store/apps/details?id=com.rabugentom.chord

          • Tim Buchanan

            Thanks for the heads up! I’ll check it out.

          • SemahjLam

            why are you done?

          • Larry M

            I’ve had only good experiences with Nexus devices. I got the Galaxy Nexus on Verizon, and had one of the few good ones, apparently. Then moved on to the Nexus 4, and have no complaints whatsoever about it. Esp. the Nexus 4, it’s a dream device with tons of power, and is priced pretty low considering all it brings. The most consistently well performing devices in the Android ecosystem are generally considered to be Nexus devices.

        • sufhiwuehfaiuehfious

          Only by manufacturing company and screen size, really. Different body, bigger badder processor (I bet you LOVED Tegra 3), more cameras, more pixels.

        • Elliot Kotis

          DISAPPOINTED, it is the tablet that made iPad Mini come to life, and it is the only android tablet to have ever been noticed by general consumer, apart from those crappy samsung ones, but no one buys them, the OG N7 was selling 1 million copies every month, 5 months after it released (with iPad mini out).
          So you are either a troll or have a very weird taste.
          Plus, it put together:
          1. A new jellybean os, that was smooth
          2. the latest specs
          3. built for gaming
          4. Googles heart and soul

          • ShaneJax

            Right because the og n7 had no problems for anyone. Don’t be an idiot. Most people won’t make up problems just to hack on a company. I like my og n7 but it has a assload of problems. Screen lag. Battery issues galore. Mine frequently just shuts itself off when the battery is between 30-50%. The same way it is supposed to when the battery is dead. 30-50%. It’s ridiculous. It also occasionally just refuses to turn on until I hold the power button for 30 seconds straight sometimes 3-4 attempts. It also gets weird fluttering screen dots sometimes when I attempt to turn it on instead of actually turning on. People aren’t trolls because their product doesn’t work correctly. They are irritated consumers. I say this from a Android developer perspective not a Apple fanboi.

          • Tim Buchanan

            Sorry dude, but I’m not going to pretend that I didn’t have a bad experience just to appease the hive mind. My N7 was a disaster for me, and my GNex was only slightly better. I’m much happier with a skinned version of Android that works when I need it to. Different strokes, I guess.

      • sufhiwuehfaiuehfious

        At $300-400 the Note 8 gets close (depending on which store and which sale you’re looking at). Multi-windowing, a pressure-sensitive pen, and expandable storage are all little factors in its favor.

        • CAC1031

          I would go further and say with the unique functionality of the Note 8, the only tablet (series) so far where writing by hand is a viable alternative to keyboarding because of the Wacom digitizer, is the best value out there. The dual Window functionality is another bonus feature.

        • Elliot Kotis

          Oh and that beautiful cheap plasticy feel, with a home button that is prone to dying.

          • sufhiwuehfaiuehfious

            > A home button that can wake the device
            Fix’d.