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Rumor: Amazon Prepping Android-Powered Game Console for End of 2013

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Amazon currently has one of the largest libraries of Android apps in the world, second only to Google’s own Google Play store. According to a new rumor that was originally posted by Game Informer, the world’s biggest e-retailer has an Android-powered gaming console up its sleeve, with plans of utilizing that large library to power its content. The console is rumored to launch later this year, and will connect directly to the Amazon Appstore, allowing for gamers to play their favorite Android games on their HDTVs or wherever else they can hook the console up to. 

As far as specs are concerned or even some type of design for the device, nothing is confirmed or known. Even the rumor itself is being poked quite hard from others in the industry, but with interesting job listings going up last year on LinkedIn for an “unreleased consumer device,” who knows what Amazon is up to.

What we do know is that Amazon should distance themselves from this idea immediately. How many of these Android-powered consoles have we seen? How many of them are “successful”? Now, success can be defined many different ways, but depending on how much it is and when they plan to launch, the company will be attempting to go head-to-head-to-head with the Xbox One and PS4. Does this sound like a good idea? Not to us, it doesn’t.

Thoughts on the idea of an Amazon-made Android-powered game console?

Via: Kotaku | Game Informer

  • Cowboybobjr

    Stop calling this a console… consoles are dead… show me a console that doesn’t have media capabilities please. It’s a freakin media delivery system. Sure games already exist on the Amazon app store, and they have their own streaming service. But from a business standpoint this is a no brainer for them, they have the infrastructure in place to support it (way more than what Ouya had that’s for sure).

    All I know is these Android companies better stop sitting on their ass before Apple decides to turn on a game store for Apple TV. Once that happens, then there will be a massive crying session that occurs, when clearly Android had it’s chances on several fronts.

    Ouya was a pretty good step in the right direction. But just lacks the overall support. Amazon has enough clout to make this work.

    So sit down, shut up and enjoy the ride.

  • guest

    Just another walled garden.

  • donkeykong85

    I am not sure what kind of market there is for this stuff. Focus on improving the next gen kindle and maybe making something that competes with chromecast but also plays games.

  • lex

    ”A next gaming console in the market” is a big foot plung in, if you really want a stepping stone of foundation in the market, like wise i think amazon may have to play big like what name you’ll called it: The Play Box, Amaze, Cloud play or X-Core
    The next big thing is the games, infact who is making games for a amazon device or who will produce such hardware performance to hit the the market at ps4 or xbox one.
    I was wondering a control should be the console main memory or fast storage device as well like sd-slut or usb port, infact i think the kindle fire hd 8.9” should equiped with this method of success in gaming for tablet users.
    Amazon needs a vedio game store, may be online right from its console but all be happy to trade games online or apps. The next thing is making a console that can have extention for later updated equipment to install over it like hardware universal remote signal portable devices.

  • Godzilla

    I love amazon for a lot of reasons. However anytime they touch android it’s a disaster. The kindle tablets are good for reading and that’s all. Their version of android is a joke.

  • verZion

    Hey Amazon: how bout working on Amazon Video 4 Android Smartphones before getting into the console industry?

  • EvanTheGamer

    but depending on how much it is and when they plan to launch, the
    company will be attempting to go head-to-head-to-head with the Xbox One
    and PS4. Does this sound like a good idea? Not to us, it doesn’t.

    Nope, to me it doens’t sound like a very smart idea to TRY and go up against the big dawgs later this year. They will not win, but they will get slaughtered in sales. If they are really planning on releasing an Android-powered game console, they should wait and release it next year, far away from the Xbox One/PS4 release dates. Far, far away.

  • PixelTycoon

    Wouldn’t have to just be for games. Could also be for streaming Amazon movies and music. I could see my parents getting one, as tied to Amazon Prime as they are. They’d get it for the media, and have a cheap game system for the grandkids when they stay over.

  • Charlie R.

    This would do poorly if released and so would a Nexus gaming device if it was released. It would be the Nexus Q all over again. I’m sure Google has one in development, but surely they are seeing how poorly other Android consoles are doing sales wise. Even with Google or even Amazon behind a console, people still go to their Xbox/Playstation/Nintendo for gaming on their televisions. I just don’t see a space ‘yet’ for these micro-consoles, IMO.

  • Tyler Durden

    Bezos sure does know how to waste his money

    • ssl48

      I value your opinion when reach success such as he has.

      • Tyler Durden

        I’ll value your opinion when you learn proper grammar

  • nsnsmj

    This thing is gonna fail just like Ouya, though I imagine to a lesser degree since it’s Amazon. I doubt it’d be much of a success outside of North America either.

    • linux_ftw

      I think it will be a huge success. All they really have to do is price it at around $199, give it good specs and acess to all their media and content and it will sell pretty well. Amazon has these things Ouya (As a company) does not.
      1. One of the largest access to user’s payment methods, helps monetization.
      2. The largest online retailer (Building an ecosystem and BRAND)
      3. Cloud services – They won’t have a hard time with servers or online gaming.
      4. Advertising- Amazon can advertise on Amazon.com, one of the most popular websites in the world. Amazon also has alot of $$$.
      5. Kindle Fire- Amazon has made a break through with this tablet. Also, if consumers have bought into the idea of a “Kindle” or an “Amazon Android tablet”,
      what makes you think they will not buy into the idea of an amazon Android console?

  • LameCarrot

    Too bad it will probably be forked android.

  • Good_Ole_Pinocchio

    This rumor has been floating around for a while….

  • victorvics
    • Charlie R.

      I really don’t see this happening. I’m sure they have something in development, but I don’t think we’ll ever see a release. It would just be another Nexus Q. Google is paying attention to these other Android consoles and I’m sure they are noticing how poorly they are doing, but even with Google backing it, I don’t think it would be successful at all. People still go to their Xbox/PS for gaming on a television.

      A simple Chromecast update for game streaming would be pretty neat though.

      • michael arazan

        They are doing poorly because they aren’t allowing Play support. With so many people heavily invested in the Play store, people aren’t going to use a device they can’t access with all their android devices.

        If they just made a quality game console that would access the play store and be able to basically turn your TV into an android device it would sell a lot better. But they all want to make more money by trying to sell their own services and products.

        • Sniper1087

          Im sure you mean why they dont offer amazon instant video right? Prime is a separate thing that gives you the video and 2 day free shipping as well as 1 day discounted shipping of course on prime items.

  • paul_cus


  • How is the Kindle Fire interface? I’ve never used any of them.

    I think their app store interface, however, is pretty ugly.

    • victorvics

      kindle fire interface is ugly as well.

      • hkklife

        Fire interface is pretty ugly but at least its not as laggy as their horrible Android app store app.

        • victorvics

          how can you compare a play store app with the OS??
          Android 4.3 is very smooth and btw, the new playstore 4.3.10 is very smooth. they fixed a lot of lag issues.

    • NeedName


      Not to mention how locked in to Amazon they are. Just not worth it unless you really use Amazon prime through it.

    • Godzilla

      horrible, why buy a kindle when you can get a nexus 7 for the same price?

  • fauxshizzl

    If anybody can successfully pull off an Android gaming console it is Google. That is if they can produce enough to not sell out in minutes like almost all of their other hardware.

    • My question is, why do we need consoles for Android games? Our phones are fine enough. Make an easy way to stream your games to the tube and use your phone as a controller. Done and done.

      • Joseph Pojunis

        Roll out a Chromecast update, problem solved.

      • victorvics

        gaming console business is a multi billion dollar industry.
        imaging Google building a separate market with console quality games.

        and price it about $10-$20 that will break PS4 and Xbox empire

        • Tyler Durden


          you seriously didn’t just say that

        • fierywater

          I don’t think it would break traditional consoles, but it could definitely take off.

          I really don’t understand why it hasn’t happened yet. All of the pieces are in place, like you said. Add a cheap box and a quality controller and the devs will come in droves.

          The same applies if Apple makes a first party controller and opens the Apple TV to iOS games.

      • Asmodai

        Because a lot of gamers HATE using a touch screen for a controller. I doubt it will be for playing Angry Birds (though you probably could) but with Android 4.3 now supporting OpenGL ES 3.0 more serious games can be made. Given they have their own ecosystem this makes sense.

        Also if you use your phone then when you leave no one else in the house can use the “console”. This would give them a non-personal piece of hardware that they could use to stream movies via prime, etc. in addition to games for much cheaper than the Kindle Fire. Heck it may very well have the same internals as the Kindle Fire but drop the battery and screen in favor of being plugged in and using your TV.

      • Tyler Durden

        Exactly. I have my phone for “phone” games and my PS4 for real games.

        • Michael

          bro you need a life…youve been commenting all day.

          • Tyler Durden

            Usually the people who say that are the ones that need too.

            And it hasn’t been all day. Learn how to tell time.

          • Michael

            youve replied to almost every post today, and to most of the comments. at least change your picture…nobody wants to see your face

      • Charlie R.

        I totally agree. Just look at all of these Android gaming consoles coming out, and none of them are doing well. Even though Google releasing one would be a big deal, I’m afraid it would turn into another Nexus Q.

        Now using Chromecast and a controller or your phone a la Air Play, and I think they’d be on to something.

      • fauxshizzl

        Looks like my answer has been covered below. But for me, I hate using a touch screen for a controller. It makes an awesome game with great graphics a pain to even play. One of the main reasons I root my devices is so I can use my PS3 controller to play games wireless. A Google made console would also give the ability for everyone in the house to have a console to use without necessitating everyone in the house owning a smartphone. Not to mention not draining my phone battery to play games because the screen is one for a few hours at a time.

  • philnolan3d

    Hopefully it will also have the Play Store.

    • victorvics

      Nope, It wont

      • philnolan3d

        And you know this for a fact, or you’re guessing? What I also wonder about is if you side load the Play Store will it recognize the console? Sometimes that works and sometimes not.

        • Justin W

          Considering Amazon’s track record, it’s an easy answer. None of their devices have the play store, so why would they put it on their console?

          • philnolan3d

            I didn’t really expect that they would put it on there. The more important question is… Can I put it on there.