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HTC’s New Blinkfeed Ad Makes Me Want to Hide From My Friends

After HTC announced the new HTC One and its unique take on a home screen, also known as BlinkFeed, it’s safe to say that Android purists didn’t exactly warm up to the idea of having a non-removable panel of social and news feeds. But HTC was selling this to the average, everyday user, and rightfully so. To many, having a single home screen feed that can be filled up with your social networks, latest news from top sites, and calendar appointments, is incredibly convenient.

Unless it turns out to be anything like this new commercial that HTC released last night. In the spot, a girl is checking out her phone while riding on the subway. As she browses through BlinkFeed, her friends start appearing in the car along with her as if it’s some scene out of The Shining. There are sports broadcasters, football soccer players, and others all robotic-ly spouting out the word “like.” Shivers, down my spine. And that potato looks nothing like Elvis.

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