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OUYA to be Sold Through Amazon, Target, Best Buy, and Gamestop in June for $100


The OUYA team announced this morning through the Wall Street Journal that they have teamed up with Target, Amazon, Best Buy, and Gamestop to sell their inexpensive, Android-based consoles at launch in June. At a price of $99.99, with additional controllers running $49.99, OUYA is clearly trying to carve out their own niche in the console gaming market. We still aren’t sure if we think they can do it successfully, but the buzz around this Kickstarter funded project is undeniable.

With their 68,000 backers that will receive the OUYA in April, the crowdfunded gaming system is hoping that with some promotion and partnerships with these retailers, that they can do big things. They are already claiming to have some 200 gaming titles lined up for launch, including “a larger suite” that are exclusive to OUYA.

Pre-orders for the June launch will start today.

Via:  Wall Street Journal

  • No Thank You

    $50 controllers?! Haha! That is pretty much the price of an Xbox 360 controller, and yeah, the OUYA is no Xbox 360. I toyed with the idea of picking one up up, but now I am not going to. Plus, hearing that it will be infested with “pay-to-win” games, well, I do everything I can now to escape the disease known ironically as “free-to-play”, or as I like to refer to it, “free-to-pay”. I can guarantee you that that extra controller costs them $10 to make, and as always, the mark up on peripherals is gigantic. I wonder if they engineered the console so it will accept WiFi or Bluetooth controllers? Highly doubtful considering they want you to buy extra controllers at half the cost of the console. Someone flunked math.

  • Here I was thinking backing the project was going to get me the console for much cheaper than retail. guess not. oh well.

  • Cory

    Was only interested if it was tied to the Google Play store. It’s not, so no thanks.

  • h2oyeah
  • This is such a joke. The whole point of ARM processors are to conserve power for mobile devices. The point of a console is to create long term high quality graphics. Why would I buy this system if the graphics are from 10 years ago. Ill just got buy a playstation 2.

    • $1-$3 games.

      • So are PS2 games.

        • JoshGroff

          Heck yeah they are, except for some of the FF series. 🙂

    • r0lct

      So you’re telling me you’re not the target audience? OK, move along then, nothing to see here and no need to comment.

      • What is the target audience?
        While it is a cool concept. I really don’t see the point.

        • r0lct

          Judging from the millions (billions?) being generated in mobile gaming there are many people who enjoy value gaming. They may not need or want COD or Halo at home either. They may be happy with a gaming experience that isn’t hard core and offers value while not occupying their phone/tablet while supplying superior multi-player opportunities by not worrying about a call messing it up or sub-par on-screen controls. Time will tell if that’s enough.

          I already own an Xbox360 and ordered one via kickstarter. My hope is it’s disruptive enough to the big 3 that prices don’t keep soaring higher and indie content has an outlet outside of mobile.

          • I hope your right, and that its more then just a niche market. But I don’t really see this going anywhere beyond that. If there is hope for anything bringing down the big three, it would be steam not this.

  • arthur2142

    As one of the early backers. I can’t wait for my April delivery!

  • J

    GNex + MHL->HDMI + PS3 controller

    • sirmeili

      The benefit of the “console” is that they won’t have to do any power conservation to increase battery life which will hopefully lead to better performance. Also, if I get a phone call or a text, I don’t have to get up and walk somewhere to get my phone.

      I do kinda wish they would make the move to the Tegra4 before launch though, but I doubt that will happen.

      • JoshGroff

        TF Prime + HDMI + PS3 Controller. No need to tie up your phone. 😉

        • sirmeili

          And at the same time, much more expensive than the $100 for the OUYA. And I believe my comment on the battery life still holds true. With the OUYA, they don’t have to be worried about temperature and power usage (they added a fan for better cooling). And at the same time, it’s just there. Always hooked up.

          • JoshGroff

            There’s no denying that, but if you already have a Prime and use it as a netboook/tablet/game console, then you’re good to go. If not and you just want a cheap gaming system, the OUYA seems like a great candidate.

          • zionlion

            Agreed here. This is most likely the market they will appeal to as well, rather than the techies like us that understand everything in this post. haha. Honestly, I like the Gamestick idea better. More portable, cheaper for the casual gamer, and most likely will be good for emulators, which is what I would use it for I’m sure.

          • JoshGroff

            The one advantage OUYA will have is exclusive games. (Which is what we always complain about with Tegra, so I’m not sure why it’s a plus in this case.)

          • r0lct

            That’s the only thing I don’t like, if this leads to more chip exclusive content.

          • JoshGroff

            In this case it’d be device exclusive instead of chip exclusive. (Similar to the PlayStation store)

          • r0lct

            I was more thinking if this became really popular the devs may make more Tegra exclusive games in the Android store just because it would be easier to just make one specialized app for both.

    • michael arazan

      The Gnex mirrors on the tv great, but only half the games can be played with a controller, some touch games like angrybirds or atomic bomber I don’t think you can use with a controller, but awesome for the first person shooters which is what I do with it anyways

  • EvanTheGamer

    That’s cool. But luckily as an early backer of the Android-powered console I’ll be hopefully enjoying it in March! Can’t wait.

  • June, eh?
    I hope to see them at E3 this year.

  • duke69111

    Extra controllers are going to be half the price of the console…yea!!!

    • sirmeili

      If you buy them from the store. I believe they are only $30 if you buy directly from OUYA.

      • sc4fpse

        Yeah, this pricing is likely to appease said retailers. And I’d much rather see it this way than for the console to be $120+ and the controllers $20 each. Brick and mortar businesses still need to make money, so I’m happy that they’re even going to be selling the console at all, and I can understand why the price of the controllers has been increased a bit.

        • sirmeili

          I agree. I’ve often hated that if I buy something from the store it’s $X and if I buy it directly from the company it’s the same price when you know they could sell it cheaper.

          It should also be noted that thought it is $20 cheaper directly, it will also cost $10 to ship making it only a $10 difference.

          • Its the same price everywhere. Even on OUYA.tv its for 49.99

          • sirmeili

            Ok. it was $30, they must have changed it. If you go to the website and click pre-order you’ll see that for a second it flashes up the old prices and then redirects to the new pre-order page.

            Even the source article from WSJ says its $30 on the site. That must have been a recent change to charge $50 for the controllers (if you stop the page before it redirects, it specifically says you can pre-order up until Feb 4th, so maybe starting today the price went up).

  • Good_Ole_Pinocchio

    This is great news. Very happy to see such WIDE distribution. I’ll pick up one JUST BECAUSE. I’ll wait for Amazon though.