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Google Implements Confirmation Into Mobile Ads, No More Accidental Taps

Google doesn’t it like it that you may be automatically taken from an app after an accidental brush with an advertisement. With many in-app advertisements placed strategically to attract more clicks, Google still wants to make sure that users are actively meaning to tap on them. So that app of yours with a delay in ad-load time, that tricks users into tapping an area that eventually turns into an ad, will no longer work the same. 

Google had this to say:

Ads on smartphones are effective, but many of us have at some point clicked on an ad by accident, which ultimately is a bad experience for the user, the publisher, and the advertiser who pays for clicks that may not be valuable. Our team has been analyzing the types of ad formats where accidental clicks are more likely to occur due to ad layout and placement, and are constantly looking at ways that we can combat them.

As you can see in the image above, tapping on an ad should activate a big blue confirmation button with an arrow that says “Visit Site.” If you see an ad with a small blue button, you can click that and go directly to the advertiser’s site.

I can’t imagine app developers who make a living off of perfectly placed ads that grab accidental taps are going to be all that happy. With that said, users like you and I, should be thrilled.

Via:  Google Mobile Ads

  • swagchamp247

    so when is this effective? because its not working on my galaxy nexus

  • enob

    Now in order to select things in up coming apps, you will have to double tap

  • http://twitter.com/JohnnyACE562 GRAND MASTER SEN$Ei {{-_-}}™

    Groundbreaking in a minor way. Oh well, it’s Google taking care of the little things that add up to an overall better user experience. {{-_-}}

  • http://twitter.com/JohnnyACE562 GRAND MASTER SEN$Ei {{-_-}}™

    You have to actually EARN that click. {{-_-}}

  • https://play.google.com/store/apps/details?id=com.ootpapps.saving.made.simple&feature Out of the Park Apps

    This is great for developers like me that don’t try to game the placement of ads. This means Google will trust my click-throughs and pay me more consistently! Great news!

  • http://twitter.com/FasterTTW FasterThanTheWorld

    I’m a developer and I take issue with the writer implying that ads loading after content are designed to trick people. Ads legitimately tend to take a moment longer to load than the app itself, so it’s nothing we’re doing to “trick” people.. it’s just how it is. It would be terrible UX to delay the app loading just to make sure an ad loads before the content.

    I don’t know how much money I make from accidental clicks(doubt it’s much), but I’m willing to bet that whatever I lose in clickthrough numbers I will make up in rising CPCs. Better quality clicks are simply worth more money.

    As both a developer of Android and a user of Android, I am happy with this on all fronts.

  • legend618

    finally… now where is my nexus 4?

  • t0ked

    That’s awesome. I’ve deleted some apps because of this.

  • Trevor

    That’s classy. Another reason to love Google!

  • Doan

    I’d like this feature for PC, as well.

  • SilentPatriot

    Good way to tighten up the metrics. It’s infuriating at times, especially with say, a music app when you’re driving (that already pushes TV type commercials over your probably not unlimited data bandwidth) and a major distraction when simply trying to skip a song.

  • Trueblue711

    This is a good-hearted move on Google. They could certainly be profiting from these accidental clicks, but are choosing not to. By the way, I recently learned that Google doesn’t make advertisers pay for ads you skip on YouTube either.

  • CrysisRequiem

    Good Guy Google

  • Chris Hollenbeck

    I love you Google.

  • Christopher Hsu

    Good Guy Google.

  • TheVoiceOfReason

    How awesome is this?

  • http://www.facebook.com/profile.php?id=705034 Jeff Simpson

    PLEASE follow suit, facebook! I have “liked” so many things that I don’t like because my fingers are fat!

  • arod111

    “Google doesn’t it like it that you may be automatically taken from an app….”

    This sentence hurt my brain…

  • fauxshizzl

    Great news. I always thought that was a pain when it happened, never thought about it from the companies point of view. A small inconvenience to me is money to them every time. Good call Google.

  • regkilla

    Should have been done since the beginning.

  • mgamerz

    This is new? Every time I’ve seen a google ad on my devices it would do the same thing.

  • thedonxr

    Magical….

  • LeDerp

    HALLELUJAH, praise the flying spaghetti monster, this proves he’s real

    • Steevka

      Always looking out for us… In all his slimy holiness.

  • j__h

    This is really nice, I was once even tricked by an ad that looked like a navigation bar. Not any more. Also I hate how apps like Pandora do it, large ads small x button.

    Thanks, Google!

  • http://androidtaskforce.com/ Chris Gustafson

    The Advertisers get better treatment than the Publishers from Google. The way it was hurt Advertisers, so this isn’t surprising at all.

    • infogulch

      If publishers were abusing accidental clicks then they deserve it anyways.

  • http://www.facebook.com/profile.php?id=75200646 Stephen Cox

    Google doesn’t it like it when….? My brain exploded reading that. lol

    • Pedro

      If Google can placed more targeted ads aimed at a specific user (demographic), then they get to charge more for said targeted ad.

      If they can claim that a clicked ad was intentional 80% of the time versus 30% of the time, then advertisers listen.

      • michael arazan

        Now if they could do this for websites with all the ads and pop up ads that you have to close to read the articles too on so many sites. I click on ads on cites on my cell phone all the time trying to close out ads to read an article.

  • http://twitter.com/woody24 Dustin Wood

    Nice! I hate apps like Flixter who loads a full screen ad shortly after the app loads. Lots of split-second accidental taps when I was trying to actually click on something else.

  • Joel Mathew

    AT LAST!

  • http://twitter.com/willdelaney Will Delaney

    Revolutionary