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LG Blames “High Demand” For Shortage of Nexus 4, Doesn’t That Justify a “Duh?”

The manufacturer behind Google’s highly sought after Nexus 4, LG, was recently questioned to see if they knew what exactly was to blame for the shortages we have encountered when trying to purchase the device. If you recall, both times the device went up for sale in Google Play, it was sold out in no time at all. Andy Coughlin, head of mobile at LG UK, gave some words of hope for potential buyers. 

The device has proven extremely popular, and as such retailers have been met with huge demand. We are working closely with Google to ensure that those who wish to purchase a handset are able to do so.

Well, we think it’s great that people are wanting to get their hands on the device, but we also wish Google would have given LG more of a heads-up about the potential demand for the device. Did Google underestimate the draw a new Nexus phone would have? According to industry analysts from IHS, this is a very good thing for Google and Android:

It’s hard to say whether Google underestimated demand, or whether they chose simply to have a number of devices available. The fact that the Nexus 4 is high profile is good for Google.

All of this raises the public profile of Android. All of this helps Google’s strategic objectives.

It’s good for Google, but still unfortunate for the folks trying to score the phone. Have you been able to buy your Nexus 4 or are you still waiting for that wait time to go down?


Cheers Duke69111!

  • Placed the order for my Nexus 4 yesterday morning and it said “Ships in 5-6 weeks”. Wake up this morning with a shipment confirmation… WTF??? AWESOME!

  • Reinaldo Solares

    Why do we take it » The Nexus 4 is pretty amazing right? I was so excited for this phone that I called in sick for work, set up multiple browsers on auto refresh, and spent 6 hours with the most disappointing e-commerce experience of my life. It was all worth it in the end though, when I finally got through! Wrong! A couple days later I received an email letting me know that I canceled my order. Huh? When I contacted support, I was greeted by a friendly voice explaining that Google never makes mistakes, and it had to be my fault. I went back in forth with them for a day hoping that someone would help, or at least look into the issue. Well… I was met with more nice passive voices letting me know that I can definitely have a Nexus 4 in 6-7 weeks if I order it today. I am 27 years old, and I already miss the days when a company had to care about their customers.

    A little venting…

  • deadofknight

    I have the DROID 3, been on Big Red for several years. I have an unlimited data plan, but it doesn’t seem worth it to stay on Vrz for 90 a mo. I’ve been on 3g all this time so I’m ready for a change. I’m ready for the N4.

  • Troll man

    Apple is the best!!!! nexus sucks!

  • renGek

    Really the only thing anyone had to go on are previous sales of Nexus phones which I don’t think have ever been spectacular right out the door. I certainly didn’t see that much more buzz than normal for a new nexus device outside of the usual android news forums. And considering all the GS3s being sold I wouldn’t think a nexus 4 would see that much of a demand. But thats a first world problem and if thats google’s biggest problem thats a good problem to have.

  • Seth Merritt

    Anyone know where that wallpaper is from?

  • Jason Pitts

    Mine is out for delivery! yay! I hope others come soon! There is hope. My 2-3 week expected ship date was within one week exactly.

  • flosserelli

    Is that photo from the next Twilight movie? Whoever is holding that phone seriously needs some time outside of the basement.

    • Sobr0801

      Its probably taken with a Samsung, the color balance is off.

  • dsass600

    I got an order in on launch day by refreshing and cancelled it about 5 days later. This device is nice but the battery life is reportedly not good, it’s a pretty thick phone, and the back is made of glass. Why would I ever buy this?

  • I got mine ordered but it said 3-4 weeks when i got it but then again my nexus 10 said 1 – 2 weeks and it shipped 2 days after i ordered so i hope my Nexus 4 ships a little earlier than 3 weeks.

  • Bruce Vazquez

    Bought it as soon as it went on sale last Tue, and its on the delivery truck on its way to my house as we speak.

    • flosserelli

      Same here, and it arrived today.

  • Carlos

    Hi, Could you tell me where can I get this wallpaper? I got my nexus 4 today and I was hoping to get this one, I really found it very nice 🙂 Thanks!

  • MooleyBooleyTroll

    Apparently mine is sitting at home in a box waiting for me to open it 😐

  • www.Ace60.com

    If you think Douglas`s story is exceptional,, last munth father in-law basically brought home $9459 working sixteen hours a week at home and the’re friend’s mom`s neighbour was doing this for 7-months and brought in over $9459 part time on there labtop.

  • Bob Allen

    Got it today and it’s cool! Just have to play with it and decide whether I want to keep it for the long run or not.

  • paul_cus

    I gave up after that terrible launch. Moved on to caring about other phones.

  • AnthonyMoya

    I’m just happy to finally see high demand for Nexus devices. I’m so proud!! lol 🙂

    • Stephen D

      The GNex had fairly high demand. I see quite a few of them. And a few of my friends, who normally ask me before buying phones, ended up buying them.

      • Larizard

        I know one other person who has it (my friend’s GF), and maybe 2 other in the wild. But I live in LA, so everyone has an iPhone.. lol

    • capecodcarl

      I wouldn’t call it high demand as much as artificial scarcity creating a buzz. Unless Google releases sales numbers I wouldn’t get too excited. I have a strong feeling the Nexus 4 just had a small production run of maybe 5,000-15,000 devices at most. Just enough to satisfy the Android die-hards and developers. Apple on the other hand sells millions of iPhones in one weekend during launch times.

  • Prox

    Remember this: This phone sucks no LTE, this phone sucks no Verizon.

    Here is the worlds smallest violin playing for Verizon Wireless.


    • I wouldn’t say no Verizon just yet.

    • Shaggy723

      No Verizon is a good thing.

  • Its the “Outback Restaurant” marketing strategy. Apple has been using it for years. Artificially cut supply so that it looks like demand is overwhelming. Casual observers will be like “oh whats everyone in line for?”

    Back in the 90’s when Outback was the new chain on the block, they’d artificially bump wait times for tables, leading to people waiting outside the restaurant and generating a bit of a buzz.

    • C-Law

      I never knew that. The jerks! The one by me just closed! So glad. The last time I went the menu had changed and sucked IMHO and the food quality was way down but the prices sure weren’t.

    • Larizard

      Of course, something good ‘ol Larry Page learned from his mentor, Mr. Jobs.

    • Erc

      I question the intelligence of anybody who stands in line waiting to eat crap food at a chain restaurant. Anyone who sees other people standing in line to eat crap food at a chain restaurant and decides that’s a good reason to do the same is obviously mentally retarded.

  • Matthew Arthurs

    I guess I just don’t see the big draw to pick up a 3g phone… Sticking with my GNex thank you very much.. Have zero interest in paying for a downgrade.

    • JoshGroff

      If you had the GSM Nexus (also HSPA+, but 21 only, not 42) then it would be a solid upgrade. The spec bump is also enough to make me laugh when you say downgrade.

    • JMonkeYJ

      i have a GNex and got an N4. between selling my GNex and my unlimited data plan, i made enough money to pay for the N4 and avoided my ETF. my plan is now half what is was on VZW. so i got a free phone, a cheaper plan, and a large spec bump 😀

      • capecodcarl

        How did you sell your unlimited data plan? I want to switch, but I have another 17 months on my contract. 🙁

        • JMonkeYJ

          another DLer told me about it. it’s called an AOL (assumption of liability). google that and you should get a bunch of imformation. good luck!

      • Shaggy723

        If you don’t mind me asking, how many minutes do you get on your T-MO plan per month? I really hate Verizon and paying $90+ per month, and I’m really wanting to go no contract and pay much less each month.

  • Mago

    I got email confirmation this morning that my Nexus has been shipped! I placed the order on the 27 🙂

    • dmb1993

      What was you shipping estimate on your nexus? Mine is 4-5 weeks and hasn’t shipped yet

  • Steve Benson

    Once again, what freaking wallpaper is that? Love it!

    • Steve Benson

      Nevermind, saw your reply below 🙂

  • zepfloyd

    It’s a glorified Optimus G, I don’t see that being delayed, soooo onerous is on Google here.

    • Jigga_Z

      An Optimus G wasn’t selling for $300 unlocked with updates straight from Google. While the guts of the phone are very similar, the great unknown (whether consumers would buy an unlocked phone or stick to a subsidy model) warranted careful quantity prediction. Now that they know people are willing to buy, they can plan for the future.

      • zepfloyd

        Just don’t buy it. Sorry. Pure excuses. Google has the largest data analytics collection and modeling operation in the world, hell it’s why they’re in business at all. This isn’t the first direct Nexus, this isn’t even the first redorder of phones from LG for the 4. They have botched this every step of the way, and learned nothing from the Nexus 7 launch either. There are plenty of of supply chain and logistics experts out there that do this sort of thing every day.

        • Jigga_Z

          Fair points, but I wouldn’t draw as many parallels between a tablet and phone like you are, mostly because selling a tablet cheap when most consumers aren’t tied to carriers is a totally different ballgame from selling a phone. The fact is, most consumers still go to the Verizon/AT&T store and use their upgrade every two years and don’t even know there’s other options out there. The last time Google tried to sell a phone unlocked online, it didn’t go well at all. Granted, the ecosystem has matured immensely since then, but at the end of the day, it’s the subsidy model they’re looking to break, and I don’t blame them for being overwhelmed by the popularity, it’s a slow paradigm shift.

          • zepfloyd

            I guess we agree to disagree. I wasn’t drawing a direct parellel to tablets really, just that it was close launch wise and they screwed that up too. You think that would have been a flag that these things ARE popular. Point is Google has sold the Nexus One, S, and Galaxy Nexus in the Play Store (ok Market then) directly to consumers. If you can’t build a model based on that, and weight the number of android activations against the increase in those models to come up with a forecast frankly you shouldn’t be in business. They have all the data. It’s not like it appeared in store and kept falling out of stock by a week. The wait times are over a MONTH. They weren’t even close.

        • Google decided rather than having millions of overstocked units, they’d rather build for demand and make customers wait. No botching, just a strategy choice…and a very wise one financially as demand is still strong despite the wait.

    • S_T_R

      The word you were looking for is “onus”, which honestly is a pretentious way of saying “responsibility”. However, your bigger problem is conceptual. So what if it’s 90% similar to another model? It’s not like that can take a spare Optimus G, remove the shell, replace it with a Nexus body and reflash it. The Optimus and Nexus share some components, but they are two entirely different phones.

      You have to schedule a production line to the Nexus, and if you didn’t make enough, you’ll have to schedule more time to make it, as that production line probably switched to something else once the first Nexuses were shipped to Google. Factories are expensive, and they don’t sit idle for long.

      • zepfloyd

        Ha, Indeed I was, I blame SwiftKey Flow. As for your point, yea…but you’re still too after the fact. Google should have planned better (and could have) initially but didn’t. Not sure why everyone wants to make excuses for them.

  • Greg

    I was assume LG wants to manufacturer and sell way more Optimus G phones over the nexus 4 since they those actually make them a profit. What incentive does LG have to make a lot more Nexus 4 phones if they are just going to cut into their profit and sales of their other phones.

    • Luxferro

      There’s a point were volume and less profits = more profits. Especially one no one is buying the Optimus G.

  • Havoc70

    No intention of purchasing so no big loss for me.

  • rodney11ride

    Tim: whats up with that wallpaper you always have… did it come on it? dont see it in any of the 4.2.1 rom builds thanks

    • Tersus icon pack from Google Play by Kovdev.

  • guest

    still waiting…….
    i do go to the t mobile store to play with one once in a while

    • Larizard

      that’s funny, my local T-Mo at a big mall doesn’t even have it on the floor.. the one time I was able to get a hold of it, I had to ask the reps to take it out from the “back”.. the other time, the guy didn’t even want to.

  • chris125

    Well it is lg….

  • Barbacoa

    Face it LG isn’t used to having a demand for any of there products

    • Not in the US anyway.

    • Nex__


    • *their

    • rdnrvn

      Lol thats funny. Ill even ignore the misspelling of ‘their’ haha

      • feztheforeigner

        There there it’s okay…

      • Joe

        Too bad you didn’t ignore it.

      • Too bad it isn’t a misspelling! Just the wrong word! He just got his their, there and they’re confused!

    • Tony Allen

      Except that they are, just not their smartphones.

    • CharlesJorgenson

      Hey hey hey, the LG Chocolate was a HUGE success..

      • michael arazan

        Maybe LG just should make all their phones and tablets with pure android for now on, no other manufacturer is doing it. It would be Nice to see All manufacturers have at least 1 Nexus phone with all the other phones they release in a year.

    • kg215

      Lol you aren’t wrong there.

  • peeyourownpants

    this is giving me time to sell my toro, but also to find out that sammy’s working on flexible oled… maybe now i can stick it out until april/may

  • moelsen8

    one of the lucky launch-day refreshers here

    • Mago

      I just have to decide if I want to go with ATT or T-mobile, i’m leaning toward Tmo though. I like their $30 plan, and just use Gvoice for phone calls since the plan only has 100 minutes talk time.

      • Just beware that Google Voice minutes *may* count as regular plan minutes. I found this out the hard way on Verizon (thankfully only went over by about a dozen minutes – could have been much worse). You can use SIPDroid, GrooVe IP, or SparePhone to get around this limitation.

      • carlisimo

        I’m on it. GVoice calls DO count. However, additional minutes are just $0.10 so it still works out well for me.

        Consider some of those prepaid providers that piggyback on AT&T or T-Mobile service, like StraightTalk. T-mo’s $30/mo plan is annoying because most of their store staff pretend it doesn’t exist. I had to buy a SIM card specifically from Walmart’s website to activate it, which meant getting a new number (which is why I use GVoice, which has lost a couple of incoming texts and doesn’t sound as good as if I’m not using it). A few people have gotten T-mo staff to transfer their number to the new SIM, but I’ve spent hours with them without any luck.

        • Nicholas Brickhouse

          Google voice mins don’t count if you use a sip client like grooveip to make the calls. They only count when Google voice uses your cell line to connect.

        • moelsen8

          Yeah getting on tmos special $30 plan took me the better part of a day and like 7 or 8 calls. Just remember they refer to it as the Walmart promotional plan. You can also tell them you got the sim from T-Mobile.com. Walmart employees seem clueless, I ended up buying a refill card per their instructions which were wrong (but then used it anyway, but still wtf). You can only get on it when activating a new sim. So call and tell them you want on it and you have an activation kit from Walmart or T-Mobile.com and want the Walmart promotional plan (be explicit on the minutes/text/data since there is another $30 plan!). They can do it on the phone for you. I did it this way cause I already had a sim I activated and intended to use. But word is you can do it when activating yourself online for first time too. What a huge hassle. Anyway, service in metro areas in fantastic. Small towns and in the sticks, it blows and is nonexistent. Still debating what to do. Might end up on straight talk. Groove IP gets you around using your minutes with GV.