In an attempt to turn that marketing frown upside down, HTC has hired a new marketing director Benjamin Ho, while the previous director will head over to the sales strategy sector. Benjamin’s previous employer was a telecom operator from Taiwan called Far EasTone Telecommunications Co.
As for what “Marketing 2.0” could mean in terms of HTC and Android, we have yet to find out. In interviews with HTC’s execs, it was stated that the company plans to focus heavily on brand recognition and the role it plays in a consumer’s purchasing decisions.
Best of luck to you, Mr. Ho.