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61.5% of First-Time Smartphone Buyers Opt for Android Over iOS

According to the latest report from comScore, during a three month period ending in April, buyers moving from feature phones to smartphones, instead of feature phone to feature phone, increased almost 10%. More importantly to us, is that 61.5% of the folks who moved from a feature phone to a smartphone decided to spend their hard-earned money on an Android device over the iPhone. Apple holds a respectable 25.2% of the late adopters, with Microsoft coming in at only 7.1%. For those curious, RIM holds 4.8% of that total. 

So, why are people buying Android? Is it price? With many buyers being able to snag an Android device for next to nothing on a new two year agreement, many would hold cost to be the main reason for numbers like this. Is the iPhone losing its “cool” factor? As the years tick by, the iPhone has basically remained unchanged in the eyes of many consumers, so most likely with the introduction of the iPhone 5 and its larger display and other new “features,” these numbers will differ greatly. Would be nice to see analyst companies such as this one show reports for the month of September, the rumored unveil time of the new iPhone.

What about you? Is the Android device sitting in your pocket your first smartphone purchase?

Via: comScore

Cheers JBow!

  • orkneyjoe

    Any of you ever see a Ericsson 700 0r 800 in the 90’s all the GSM phones in Europe were fore runners to the Apple and Samsung were moving towards smartphone before Apple

  • Robin

    I have both an iPhone and an HTC Android device. There are real pros and cons on either side in my view. Android is coming on leaps and bounds though.

  • GawkerRedesignSucks

    Palm Treo 650. Yeah…I’ve been in the game for a while.

  • noone

    i went from samsung rogue (crappy immitation of a smart phone) to thunderbolt. wife and i switched around launch of TB. why?
    i wanted 4G. so iPhone was out for me. wife could have went iPhone, but thought the 4G was better too.

  • robotsforeveryone

    My first phone was an OG Droid. 8 Android devices later I’m rocking Jellybean on a SGS3. Thanks Tim-o-Tato for using my Sport and Doc picture again. If you want I could send you a Mobley or Schemer pic? If anybody wants to buy a Sport or Doc they’re still available!

  • Corey

    Samsung Fascinate-> Galaxy Nexus. I will never stray from the Nexus name.

  • p19124

    Verizon pushes for android insteasd of IPhone they make for money on android

  • I went from my basic phone to a Droid X to the OG Droid (liked the keyboard and root abilities) to the Thunderbolt (4G) to the Galaxy Nexus. My Dad has my Droid X and is considering upgrading to my old Thunderbolt, thoughts?

  • Salam Zebian

    Actually the funny thing is my first smartphone was the HTC 8925 AKA THE HTC KAISER AKA AT&T TILT AKA HTC TYTN-II, not to be confused with the HTC Titan II that just came out. It was a winmo 6.0 device that got upgraded to 6.1 and then I flashed 6.5 on it right before getting an iPhone 3G

  • Moto Q, Samsung Saga, Droid2 warranty replaced by D2G, Droid4

  • sonicyoof

    Touch Pro 2 -> Galaxy Nexus.

  • In the beginning I was obsessed with apple cause that was really the only solution…..my first android phone was the droid x I loved it I thought I struck gold then the next phone was the HTC thunderbolt the screen and camera was amazing and with 4g but severely lacked battery life, next was the droid x 2 with its tegra 2 processor, then was the droid RAZr was a good phone extremely good build quality just like every other moto phone but I was getting tired of skinned android so then came the galaxy nexus which I currently have running 4.1.1 along with my nexus 7 !!!!! There’s no stopping this android train

  • drewc15236

    LG Ally ——-> Blackberry Bold ———> iPhone 4 ————– > GNEX (my favorite)

  • Drew56

    and 90% get an iPhone 4 months later.

  • Neomastermind

    My first smartphone was the Droid Incredible and that was a damn good phone. Now I have GSM Galaxy Nexus.

  • Jonathan Williams

    Had the Moto MX 200 and the 220 (both winmo flip smartphones) then the Samsung Omnia, droid X, now GNex. I’m surrounded with too many iSheeple at my office that find my phone to be kickass…

  • Calexander

    My first smartphone is the Rezound (love it!). Picked it up this past January. I can’t imagine being stuck with a BlackBerry or iPhone.

  • David

    iPhone 5 here I come.
    I’m pissed at HTC & Verizon for ditching support of the Thunderbolt. The phone regularly reboots, often loses network connection. The promised Android updates have never occurred and based on recent HTC posts, sounds like they never will. Meanwhile the Android Market (Play) is becoming too wild west. Too many awful ads, such as Weather Bug video ads you can’t get out of, too many apps asking for excessive permissions.

    • Tyler Chappell

      Umm, the Thunderbolt doesn’t have those problems if your running Gingerbread. I have not had a single reboot for nearly a year.

  • iNfAMOUS70702

    i went from windows mobile 6.5 to iOS to android to now android and iOS…why not have the best of both worlds?

    • New_Guy

      I’ll give you that :)…

  • LG Optimus GT540 –> Samsung Galaxy Mini –> Samsung Galaxy S2 –> Samsung Galaxy S3 I’ll be forever Android.

  • Prime7

    I’m surprised by the 7.1% for Windows. That looks high to me.

    • David W. Astor

      same here. but these are new converts, so entry barrier is lower. guess the lumia 900 did well, assuming new converts (from feature phones) looked at the shell colors and liked the design.

  • Treknologist

    My first smartphone was a Palm Treo, followed by an HTC Touch Pro (Windows Mobile), followed by the HTC Thunderbolt. Now that I’ve used Android, I’m here to stay but my next phone will be a Nexus phone.

  • Silver Veloz

    Blackberry Storm ——> Droid Bionic. Have been throroughly happy since. When ICS is officially released, I will be even happier. I’m staying stock.

  • first smart phone thunderbolt, and now have my galaxy nexus, trying to get the wife to switch from her iphone( that she hates)but she is sticking with it cause she as small hands and all the really good android phone are too big for her.. but her is hoping if a new nexus comes out this holiday season on verizon, that i can give her my upgrade and she can get that

  • Maui

    The Motorola Q was my first smartphone, followed by the BlackBerry Storm I, followed by my Droid Incredible, and now G Nex. Haven’t looked back on Android since <3

  • FknTwizted

    Well I feel old in this game, I go way back to Kyocera 6035 (monochrome) palm, then palm 755w, then audivox 6700, 6800, 6900, then bb storm, then og droid, droid x, HTC thunderbolt, too my current stack which is ip4, gnex, and s3…

  • Keith G

    Simple … Better hardware, more hardware choices, and better bandwidth (i.e. LTE). Add that the android market is now on par with apple’s selection of apps, and it’s hard to choose iphone over android.

  • DanWazz

    My current phone isn’t my first smart phone, but my first smartphone was an android and I’m not leaving anytime soon. First one was the original Incredible. Still have it, running CM7, for now, and still works as a wifi only media player.

  • trixnkix637

    I originally started out with the RIM Blackberry Pearl on TMo, then to the TMobile G1 (my first android experience), tried out the Helio Ocean (good luck remembering that carrier), switched to Verizon for the OG Droid, got the Droid X, and am now a proud/happy owner of a GS3. Android FTW.

  • MikeCiggy

    My first smartphone was an HTC Eris. Loved the phone to death made 3 of my friends buy one we were all rooted running CM; Now I’m on a Nexus. I would never purchase an iPhone but nothings saying I will never try a Windows Phone.

  • FOX

    ERIS -> DROID X (current)
    unfortunately leaning towards iPhone5 over galaxys3. sick of droid batterys and w/ iPhone having bigger screen i think its worth it.

    • trixnkix637

      I’d say test out a GS3. I’ve been really impressed with the battery life. Even with 4g on all the time.

  • My first smartphone was a Blackberry, Had it for 7 days. Hated it. Got an LG Ally, and my journey with android has never suffered, but if I dont get ICS on my Rezound soon, I will hurt someone. I will probably get an iPhone this fall though.

  • ddevito

    you never forget your first time :p

  • Ziltoid

    My first was the G1. Then had OG Droid. Went to iPhone 4s afterwards and now sold that for a Galaxy Nexus 🙂

    • TheDrizzle

      Welcome back my friend 🙂

  • tw1

    My first smartphone was a Samsung Galaxy S (fascinate). It was pretty good – I kinda liked it. But I bought it used and only used it for four months until December 15th 2011. What phone came out that day? can’t remember 😉

    • PC_Tool


      We bought 3 of those Fascinates. Still have ’em. Use ’em as game-pads/music players/whatever for the kids mostly now.

      …all running JellyBean now.

      It amuses me to no end that my wife’s SIII has an older OS than our ancient Galaxy S devices…and *amazed* JB works as well on these devices as it does. Hated them shortly after we got them, but the development on these things has been nothing short of astounding. Can’t wait to see if the glitch team makes JB kernels for that thing.

      With Dev help, these devices have gone from Eclair to JellyBean and are still quite usable and functional….blows my mind.

      • trixnkix637

        SIII has jelly bean roms you can flash for it.

        • PC_Tool

          For the bootloader-locked VZW version?

          • trixnkix637

            Yes I believe CM10 and AOKP have released builds for the VZW version. I haven’t flashed because I don’t feel comfortable enough yet with the locked bootloader, but there’s a lot of ppl running JB Roms on VZW’s GS3.

          • PC_Tool

            Cool. My wife is loving her SIII even on stock, so I’m in no hurry, but yeah, that bootloader worries me. I don’t suppose they have a return-to-stock via ODIN option going yet, do they? That’s a deal-breaker for any non-stock messing around with that device..

            I was just amazed they had a JB CM10 build up and running on the Fassy though…just crazy.

          • trixnkix637

            They do have a return to stock via ODIN option. I believe all that is on the XDA-Developers forum. I rooted my s3 with ODIN and pushed the apks for Google Ears & Google Now from JB.

            But yea the methods for flashing roms is too advanced for me, and I fear bricking my phone too much to try. But the methods are there. Hopefully with time they get easier or find a way to unlock the bootloader.

            Android 4.1 on a Fassy? Gotta love technology!

          • PC_Tool

            “Android 4.1 on a Fassy? Gotta love technology!”

            …and it works. It’s not “Galaxy Nexus” fast, but it’s light-years faster than stock GB on that device.

          • Immolate

            The locked bootloader isn’t stopping anyone from flashing and it’s no more dangerous to flash ROMs on it than any other phone. However, CM10 isn’t ready for prime time yet on the Verizon SGS3, so I’d wait on that. There are ROMs that utilize the existing kernal that don’t require working around the bootloader and there is also a new, simple root method from what I’m reading. I’m running Synergy ROM 1.1 and loving it.

        • Chris Clancy

          I am flash happy, but my personal take is that unless you have the files to return to stock .. it just isn’t worth it with a locked bootloader. However, once that bootloader unlocks (it will eventually, probably by way of Samsung themselves) it is game on. I think stock on the S3 is pretty sweet, although no one on VZW is going to see a Jelly Bean update to the S3 for months and months.

  • nhizzat

    My smart phone history:
    BB Curve -> BB Pearl -> BB Storm -> OG Droid -> Droid X – > Thunderbolt -> Droid Incredible -> Galaxy Nexus

    Plus 2 Android tablets. And possibly a Razr Maxx in the future.

    I still miss BBM.

  • Edwin M

    I recently convinced my mother to go smart phone and went all in with the Droid Incredible 4g. So far she loves it. I’m jealous because I have my Rezound though.

  • My first smart phone was the HTC Harrier (T-mobile Pocket PC Phone Edition,) first modern OS smartphone was the HTC Magic

  • My first “smartphone” was a Danger Hiptop, but my first android phone was the G1. That transition was pretty seamless, I loved T-mobile til they did me dirty, went to Verizon and havent looked back.

  • NexusPhan69

    My first smartphone was an iPhone that I ditched after 5 weeks for the GNex on launch day.

    • New_Guy

      You are definitely the man

  • RedPandaAlex

    I’m guessing some of it is that carriers are pushing a lot of users to devices with LTE capabilities.

    • New_Guy

      Indeed. It’s one of the main reasons the DROID Razr is outselling the iPhone with VZW.

  • Adam

    I had a Blackberry (Storm), after a year I realized the software just wasn’t getting any better and RIM had no idea what they were doing as each successive OS had just as many bugs and memory issues. I then got a Droid X and followed it up with a Gnex in December.

  • Michael Forte

    My first smartphone was the OG DROID. I’ve been addicted to Android ever since.

    • Steve Wojciechowski

      Same here my friend.

    • Ditto. 🙂

    • I came from a Windows Mobile 6.5 to the OG Droid. Best move I ever made.

    • Windows PPC –> Blackberry Curve –> Blackberry Storm –> returned –> Blackberry Bold –> OG Droid (on launch day) –> Samsung Fascinate (GS1) –> Galaxy Nexus LTE. So, I guess no, not my first smart phone.

    • New_Guy

      same here

    • michael arazan

      Og droid 1st to Gnex, still have never used gingerbread. I went from froyo to ics and a 215mb processor to 1.2 gb. It was like going from original star trek to TNG. Android, Make It So!

    • ChrisTraeger1

      Haha same here. I didn’t even plan on buying a smartphone but in I walked into the Verizon store one day (for a phone issue) and ended up playing with the OG Droid. Simply put, I was blown away. It’s been a memorable experience ever since.

  • Jbegs23

    My first smartphone was the Droid X (upgrade from my old LG EnV Touch). Made the leap after talking to co-workers who had iPhones and Androids. I liked the ability to change things to whatever I wanted my phone to look like.

  • tomn1ce

    My first smartphone was the OG Droid (Nov ’09) and I now have a G-Nexus…

  • Immolate

    First smart phone: Og Droid.

    If new iPhone is merely a slightly longer device that looks nearly identical to the 4/4S, I think they’ll continue to lose converts. The 4/S is a great design but long in the tooth.

    • so many ifan boys called me out when trolling on techcrunch “just because its bigger doesn’t mean its better” it being the galaxy nexus. wonder if they will still be that unbiased with a bigger iphone? something tells me no.

  • Dave Sampley

    2% Percent of people will not notice the double percent. 😉

    • Edwin M

      Well done.

    • Andilicious217

      I totally didn’t. I had to go back and look.

  • Person

    I hate to be that guy.. but it’s probably in part due to the fact that the cell carriers (especially verizon) hate the iphone for its low profit margin. Sales reps will usually try to sell android first.

    • New_Guy

      It’s also because carries are trying to shovel customers over to their LTE networks. And the iPhone…well…let’s just say it’s yet to be seen…

  • Bionicman

    i think a lot of iphone users see these lower – mid range android phones and assume they are all like that. my wife didn’t think her new galaxy s3 would be better than her iphone 4 but once she started playing with it, her eyes lit up and the size of the screen (she wears glasses) and speed and features it has. android needs more advertisement!

    • Steve Wojciechowski

      That is exactly it right there. The few people that I have talked to that really hated Android and are either making the move or made the move to apple, is due to owing a mid to low range Android device. You’re gonna own it for two years, so might as well bone up the extra $50 to get the top tier phone.

  • Rodney Solomon Jr

    we keep winning

  • John B

    My first smartphone was a Galaxy Nexus (now rooted running Jelly Belly) love it!

    • John

      Wow. Hell of a way to introduce yourself into the smartphone world. Very nice 🙂

    • EvanTheGamer

      Mine was unfortunately the very dreadful BlackBerry Storm…man how I hated that phone SO MUCH! But then months later I was finally awoken to the world of Android when I got my first TRUE smartphone, the Motorola Droid X! And I haven’t looked back ever since.

      Android is here to stay and where it goes I go.

      • Mack

        Same, Motorola Droid X. Droid-Life is also the reason I figured out how to root it and the reason I didn’t return it when the iPhone hit Verizon. Root + no bloat made me keep the X with no regrets. My Nexus 7 is making CM7 on my X2 feel pretty ancient though haha.

      • I “walked” that same exact path actually, but now I’m on the GS3.

    • Benjamin Sicard

      Same here, and I’m glad I did. Rooted and running whatever I please.

      I can’t see myself buying a non-Nexus mobile device again.

    • New_Guy

      Good way to start your smartphone journey

  • Chris Clancy

    dear apple… suck it

    • Sp4rxx

      or better – Dear Apple…. BITE IT

      • This reminds me of my idea to buy the “droid peeing” decals and add them to anyone’s car that had an apple logo on it

  • EvanTheGamer

    A great statistic! Android FTW! Again!