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WiFi-only Motorola XOOM Priced $599 at Staples

Last week we started to receive information on the wifi-only XOOM from our friends at Staples which included a potential April 3rd release date, and today they’ve included pricing.  Everyone remember the $600 number that Motorola CEO Sanjay Jha threw out at MWC?   Well, that’s exactly what Staples is showing in their system.  $599.98 if you want to get really specific.  This is above the $539 we’re expecting from Sam’s Club, but you have to remember that they are a “big box” store and like Costco, usually price things much lower due their enormous bulk orders.  We’re hearing a “mid April” release is now the time line.

Oh, Staples is also showing the Blackberry Playbook for $499 with that “mid April” tag and the 10″ Toshiba tablet shortly there after.  Sounds like Staples is taking this tablet game seriously.

  • Anonymous
  • Stewart

    You want over take IPAD and ITouch then this needs to be price at $389.00 better yet $299.00 :) Everybody say yes!

  • http://twitter.com/whenjasonattks Jason

    I was just at Verizon and was so tempted to leaving the store with the Xoom, it’s such a nice device.

  • Millawhat

    currently a lot of staples stores are going to be remodeling for sort of a new tech heavy set up at the end of this month beginning of april which is adding a whole new section for tablet PCs. So staples is taking the tablet game pretty seriously lol as for the cost i mean i dont know the details of it but a lot of times with big items like this and computers we sell them at a loss to the store, thats why they have us push so hard for attachments so corporate doesn’t kill us for losing them money

  • http://www.facebook.com/people/Michael-Emaw-Kennedy/504157652 Michael Emaw Kennedy

    Lol even thought I love the XOOM and will defiantly be buying a wifi only one I love out it says P.O.S.

    • Anonymous

      POS = point of sale. It’s a common term in the retail world.

  • Jake

    $599 is still a bit high, especially if the BlackBerry Playbook will start at $499. The average consumer won’t really know the different, and BlackBerry is a more recognizable brand. I keep hearing people say that the Xoom shouldn’t be compared to the 16GB Wifi-only iPad or iPad2, because the Xoom has more storage capacity. However, bought a 16GB class 10 microSD from Amazon for $49. $49 is far less than the extra $100 their charging for the extra 16GB. It doesn’t matter that the Xoom had a barometer that the iPad doesn’t. It’s got to meet or beat the cheapest iPad2 price to compete in a market that Apple owns.

    Moto should have priced lower on this initial product, even if it means less profit. The payoff would be down the line when people are looking for the next gen tablet; they’d be more likely to stick with Android.

    • Anonymous

      And where are you going to put that 16gb SD card in your crApple iPad? This is the price point that they have to shoot for in order to make a profit on the device. crApple is making up for the low price by taking a 30% cut on apps, and whatever it is that they make on music and books. Plus selling a $5 piece of plastic for $40, or a $10 piece of leather for $70.

      • Jake

        Because the Xoom DOES have an SD slot, it feels like gouging even more, because they’re charging $100 for the extra 16GB that I could get in SD format for less than half at cost.

    • 2dead4u

      two I high I just laugh at u all complainING about price. the xoom offer more built better has better sound isn’t held together by glue.

  • Anonymous

    The most popular Android tablet right now is the Nook Color. That tells you what price/performance level that your average customer is interested in. Yes, some people will want more features at much higher prices. I think Motorola is greatly overestimating how many people that is.

    • DBK

      Lol Agreed. My rooted Nook Color thinks so, too. :)

    • Anonymous

      I’m sure at least 3/4ths of the people buying NookColors are buying it as an e-reader. If even a quarter of the purchasers intended to hack it into a full fledged tablet, B&N would have already released an update which would have locked it down and bricked the already hacked ones.

      • DBK

        Unless you soft hack it (installing the OS you want to use on an SD card and booting from the card). Which is what most of the “hackers” do. And to the best of my knowledge (and I try to keep up on this) B&N has no intention of locking it down (for now).

    • Stewart

      Yes the nook is at very good price point, The nook is the hidden gem

  • Dblevins

    Still too much — why can’t the Apple competitors get it that they need to be much less than Apple?

    • http://www.facebook.com/profile.php?id=1422573270 Michael Interbartolo III

      why do they have to be less than Apple if the hardware is comparable or better for the same price? yes this is more expensive than the 16GB wifi iPad2, but has twice the storage and expandable to 64GB. plenty of folks have embraced android in the phone market why would they not for tablets as well?

      • Anonymous

        why shouldn’t they? All of apple products are overpriced POS. It costs sub $300 to build and since they didn’t have to spend any money on creating/purchase the OS, it should be a lot cheaper than the ipad.

        it should go for $450 max. Anymore then that and they are gouging you like apple does.

        • FragDroidX

          Seriously? Your response is typical of the ignorant consumer. The cost you mention is for parts only. There are many other costs that are involved for each and every Xoom sold. There are costs to pay someone to manufacture a Xoom. Costs to make the box its in. Costs for the charger and USB cable supplied with the Xoom. Costs to print the literature included in the box. Costs to advertise the Xoom. Costs for research and development. Costs for testing. Costs for support of the product. Costs to deliver the product to retailers. I could go on and on but hopefully you get the idea. In the end it costs much more than “sub $300″ for every Xoom sold. Its a fine balance to get the price of the product correct. Motorola is going to price it high enough to make a profit but low enough to sell units.

        • Anonymous

          Apple is gouging you because they’re selling out of their own stores. They get both the manufacturer cut and the retailers cut. (There’s also a wholesaler’s cut when you buy form a locally owned store, but I assume Staples, Best Buy, and Walmart buy straight from the manufacturer.) Most of the things you buy at Walmart are usually at least three times what it costs to manufacture. The manufacturer doubles their price to get their profit, then the retailer doubles what the manufacturer charges. $600 is an incredible price for something so advanced.

    • guest

      Mainly because they can’t get Apple-sized bulk discounts. This will probably get better as suppliers ramp up.

      Long term there is a different problem for Android. Apple is making a move to get 30% of their app/media purchases. If Apple has to, they will start discounting their products and making it up from other sales.

      Android will overcome iOS on power, features, form factors, etc, etc. Its the nature of having so many manufacturers. The biggest Android obstacle, long term, is Apple subsidizing their hardware. The trick for Apple is to boil the water slow enough on app developers and media producers that they don’t jump ship to develop for Android first, and so that consumers don’t notice Apple media costing 30% more than Android alternatives.

    • Deserteagle706

      The ipad 2 32 gb is price is the same thing. I am getting really sick and damn tired of idiots that keep saying its too expensive when the ipad 2 is the same price, while the xoom has so much more to offer.

      • Anonymous

        you really need to get out more.

      • hkklife

        I am not saying that the wi-fi Xoom is overpriced. Rather, I am critical of Moto for not matching Apple’s agressive support for both wi-fi & WWAN models *AND* having a $499 entry-level SKU. Viewsonic has been selling a Gtablet w/ Tegra 2 and 16gb internal + microSD slot for <$400 since November.

        All other things being equal, IMO, a $499 16gb wi-fi Xoom *with a fully enabled microSD slot would* be much more desirable by your averag geek than a $499 iPad 2. 32gb microSDHC cards are <$70 now and falling in price weekly.

      • hkklife

        I am not saying that the wi-fi Xoom is overpriced. Rather, I am critical of Moto for not matching Apple’s agressive support for both wi-fi & WWAN models *AND* having a $499 entry-level SKU. Viewsonic has been selling a Gtablet w/ Tegra 2 and 16gb internal + microSD slot for <$400 since November.

        All other things being equal, IMO, a $499 16gb wi-fi Xoom *with a fully enabled microSD slot would* be much more desirable by your averag geek than a $499 iPad 2. 32gb microSDHC cards are <$70 now and falling in price weekly.

    • Anonymous

      Why do they need to be cheaper than crApple when they’re better than crApple?

      • Jake

        For the same reason that you are having to reply to so many posts on this thread: the majority of consumers aren’t willing to pay what they’re asking. I totally get that the company needs to price for profit and that Moto doesn’t have the advantage that Apple does in having its own distribution chain, producing its own processor, buying components in bulk (economies of scale), and subsidized pricing by way of an apps/music/video/books market. However, there’s also the fact that if the cost exceeds what the market will bear, the product is dead.

        I could start hand-crafting automobiles in my garage tomorrow. In order for the product to be profitable/sustainable, I’d need to charge hundreds of thousands of dollars– a price that no one would be willing to pay. It wouldn’t matter that my car is comparable to others on specs.

        Maybe its true that if Moto priced it any lower they’d lose money. But then they should be working with Google to subsidize the price, offer a rebate…SOMETHING to get the price down to what people are willing to pay. If you try to rationalize the pricing with logic (similar specs = similar price) then you’ve lost, because people buy with their hearts more than with their minds. There’s a psychology to pricing and selling. Apple has perfected it.

  • Honeycomb FTW

    THAT’S THE MSRP!
    That does not mean the retailer will sell it at that price!

    • http://twitter.com/BaldyPal Adam Jones

      by “THAT’S THE MSRP!” do you mean $599.98 or $649.98? The label “Manuf List” sounds more like “MSRP” than “POS Price” (POS = Point of Sale)

      • Anonymous

        Is Staples full of BS? Sanjay Jha said the price would be $600, making that the MSRP, not the street price, but Staples says the MSRP is 650?

  • http://pulse.yahoo.com/_PN3XSZFAIYOMSGS2CLODFKOAQU Bholo

    “mid April” :/

    • James

      Seriously. Mid-April? Talk about conceding all hope of combating the iPad.

      • http://www.facebook.com/profile.php?id=1422573270 Michael Interbartolo III

        it is a marathon not a sprint. did android phones not take some time to eclipse the iPhone?

  • Anonymous

    If this is true, I will definitely purchase a Xoom… If not, I still can’t justify the $800 price tag!

    • Anonymous

      Agreed… unless something better comes along with the same price point.

      • http://www.facebook.com/profile.php?id=1422573270 Michael Interbartolo III

        the new toshiba tablet looks interesting. as more android honeycombs hit the market I think the price will come down due to competition as they each try to gobble marketshare.

        • http://twitter.com/WhostheGoss Nick Goss

          I agree with this. However I’ll pay more if Google is holding Motorola’s hand through the build process. I want the one the Google guys are carrying.

    • Anonymous

      I wish they would just release the darn thing already. Getting sick of these companies showing off their products but then make you wait months to actually purchase it.

      • http://www.facebook.com/nosake Tom Young

        Welcome to vapor ware. Been around since the early ’80′s.