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Motorola DROID XOOM Pops Up in Best Buy Buyer’s Guide, Too Bad the Name Didn’t Stick

We were told that the Motorola XOOM would be DROID-branded back when the device was still vapor, so when a reader sent over this picture from March’s BBY Buyer’s Guide showing our favorite tag in print, we had to share.  It’s really too bad that they axed the name at the last minute.  We all know that “DROID” is how many refer to all Android phones in general and the term has really helped propel this mobile OS that we love so much to impressive heights.  It sure seems to be about brand recognition in this game and using this name would have made it a lot more relatable to your average customers who are probably a little unsure about that $799 price tag.  But Motorola likely wanted to spread it around to other carriers at some point, and leaving it off just made it much easier.  Or maybe they just didn’t want to fork out a bunch of cash to George Lucas?

Cheers calum!

  • Noahf

    In the best buy near me the Xoom is in the back, with all the tiny netbooks. while the ipad had a display right up front. come on, bestbuy!

  • Noahf

    In the best buy near me the Xoom is in the back, with all the tiny netbooks. while the ipad had a display right up front. come on, bestbuy!

  • Doolidg

    Wheres the mobile site this sucks…..

  • Booboolala2000

    Even though I got mine from VZW I’m glad it wasn’t labeled Droid, then it would be stuck to VZW. Motorola needs bigger floor pressence at Best Buy as this is currently sitting 30 feet away from the Apple display. One unit, next to ultra portables. Very sad indeed. Maybe when flash is up and running they will go big, but that’s what they need. I’m sure wifi only will be available sooner than we expected, I couldn’t wait and wanted separate connectivity plus with LTE on this baby I wonder if my 3gig plan will be enough, probably not. Can’t wait to find out.

    • Booboolala2000

      Who wants to bet flash will be available when the wifi version is released?

  • Anonymous

    After iPad2 launch correcting key iPat1 weaknesses and iPat1 repricing $-100 down, Motorola must slash the price of its XOOM by $-200 right away, one way or another or Apple will grab all this market combining iPat2 and iPat1 reset $-100 cheaper. Could be done by decreasing XOMM MSRP by at least $-100 right away, then let the dealers offer discounts for at least another $-100, and speed up Wifi-only model that then could be found @ $400 on the WEB. Wake up Moto, you need to move now Apple just reset the scene to keep you out of this market.

    • Booboolala2000

      Have you heard about the horribly lame camera resolutions used on the ipad 2? Total garbage, and the RAM is rumored to be at the sane as the first. Motorola needs to put some adds on TV if they want to compete. Maybe a price cut of $100 tops. But not really. This thing will outperform as it out specs as soon as the updates are pushed out. I bought the soon to be LTE version and that’s not even in the cards for the new ipad.

  • Chief_rawka

    The only Google brand that matters is nexus. It should have been the nexus x. Eff droid

  • Jawshua

    Yeah I love having a true Droid phone and it’s sad they didn’t brand the Xoom that way. I’m only going to buy “official” Droid phones, so my renew purchase will either be the Bionic, or the DX2 (depending on the features of course, I.e. front facing camera, loud, big back speaker and a 4.3 inch or bigger screen).

    By the way, thank goodness the Mobile View is finally back! The double tap regular view is horrendous!!!

  • regynald

    check out my app review blog

    just started it could really use the support

    http://droidreviews.blogspot.com/

    • Anonymous

      BOOKMARKED… :)

  • http://www.twitter.com/dailydroidapp AndroFan

    Frankly, I’m glad they didn’t keep the DROID branding. While it was great for VZW/Motorola marketing, it’s been a net detriment to Android generally – the “Droid/Android” similarity is a huge confusion to customers who don’t know much about Android. They assume all Androids are “Droids”, which hurts distinct (and often superior) phones, since people think they want a “Droid”, when they really want an Android phone. I honestly hope they eventually move away from the moniker to get rid of some of the confusion.

    • Rizzidy

      I agree that it was odd that they chose a name that was so confusingly similar.

  • Anonymous

    We’ve successfully changed the name of the Droid to OG Droid. I say we give the Xoom an honorary Droid prefix. From this day forward, my Moto tablet will be called a Droid Xoom!

    Dear George Lucas, there is no check in the mail. :P

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

      I feel like George Lucas would have absolutely no idea what the hell “OG” represents lol

    • Anonymous

      Yeah it is really odd when people ask what is that? I’ll say xoom they go zune? No x o o m xoom. Oh who makes that? So yes the Droid brand would have helped.

  • (v)urphy

    Adding more salt to the wound, I just heard from an incredible source that the HTC Thunderbolt will NOT be released until after the iPad 2… ridiculous Verizon…plain ridiculous, most foiled launch ever.

    • http://twitter.com/jbernard703 Jeff Bernard

      Makes perfect sense. Having a 4G phone could potentially hurt the sales of a non 4G iPad so delaying the release of a phone no regular consumer has heard of for a product the entire world knows about is called smart business. Kudos to you Verizon. Also I predicted before the iPhone 4 was released that Verizon would wait 4 to 6 weeks to release their 1st 4G phone and my prediction is looking pretty good right about now. Since I am patting my self on the back I also predicted that the Xoon would be a total flop and judging from the drop in MotoMobile stock price and the analyst lowering sales projections I would say I am on a hot streak. It is pretty bad when Kevin Purdy, the guy who literally wrote the book on Android, is returning his Xoon.

      • (v)urphy

        XOOM*

        Your hot streak is done.

        • http://twitter.com/jbernard703 Jeff Bernard

          Haha, not quite. I call it the Xoon from now on, it shares its name with the Zune. Two flops, one name.

      • (v)urphy

        XOOM*

        Your hot streak is done.

  • Anonymous

    Don’t call an android phone a droid if its not….thats what i hate…*pulls out inspire 4g*….look at my new droid….ok sure….call it what you wish but you know “thats not the droid your looking for”

  • Alvinm 77

    Dont give a damn what VZW, Moto, or HTC says. Im enjoying my Motorola Droid Xoom and can’t wait to get my HTC Droid Thunderbolt and I will still be using my “Drrooooiiid” text tone.

    • Alvinm 77

      SN: Special request from me to any dev that can make a “Droid” boot animation for the Thunderbolt. Maybe some lighting around a newly styled Droid eye or something cool like that. :-)

      • Jawshua

        Yeah add a apk live wallpaper to that request. We used to see those every week here, bring back the good ole’ days of massive downloads!

  • Chasm31

    May be a dumb question but even though Lucas has the word trademarked, it has to do with a characters in a movie right? since this is mobile electronics and we cab differentiate between the two can’t they use it without paying? I know vzw would if they could. just makes sense to me that they could use the word since they are really different definitions.

  • Stephen D

    It drives me nuts when someone calls an Android phone a Droid. “I just got a Droid!! *pulls out Moto Citrus*” >.>

    • http://perpetualn00b.tumblr.com quiklives

      Me too, but it’s too widespread to stop. People are too dumb to figure out the difference, even when you explain it.

    • Alvinm 77

      Exactly!!!

      Friend: Dude! I got that new Droid Evo ….
      Me: Droid Evo?
      Friend: Yeah!
      Me: Its not a Droid, Its a Android
      Friend: Whats the difference?
      Me: You’re not cool enough to own a Droid lol
      Friend: Shut up and explain it to me.

      Explained it to him now he wants to be on VZW just to be able to call his phone a Droid. Great marketing by VZW but I think they dropped the ball with the Xoom and Tbolt by not branding them with the wonderful “DROID”

      • Mr.Joe

        It would be up to HTC if they want to have the droid name. Since they also have to pay for the rights to use it.

        • Mr.Joe

          BLAH replied to the wrong person. Sorry.

      • Stephen D

        Yeah. The XOOM is the first HC tablet and the TBolt is their first LTE phone, they should have the branding. Maybe the don’t wanna pay George Lucas for it? I’ve heard Droid Evo, Droid Galaxy Fascinate, Droid Ally, and all kinds of odd names on phones that don’t have Droid branding.

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

          • Stephen D

            Well they did, but yes it is.

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

        • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

          Droid Galaxy Fascinate is quite the mouthful for someone to use it incorrectly

    • Anonymous

      My Dad will never understand this, no matter how many times I explain this.

    • Anonymous

      My Dad will never understand this, no matter how many times I explain this.

    • http://www.facebook.com/people/Mike-Janacek/1087230071 Mike Janacek

      How About The People Who Say “I Have A Droid For Sale.” And You Wonder Uhh Which One?

    • http://twitter.com/jbernard703 Jeff Bernard

      Who cares what they call it? They are all Android phones and Droid is short for Android so does it really matter?

      • DBK

        Yes it does. The Droid brand denotes higher-end Android devices (better build quality, updated software, more features). Without it, the average consumer (the phone-illiterates) wouldn’t be able to differentiate the quality Android phones from the not-so-quality ones.

        • http://twitter.com/jbernard703 Jeff Bernard

          Yeah like the Droid Eris. Nice try, it only represents that in your mind not in reality.

          • DBK

            OG Droid, Droid Incredible, Droid X, Droid 2, Droid 2 Global are the best Android devices out there. Facts. Just because you deny it (since you can’t handle the truth) in that rotting apple (read: your mind), doesn’t mean that’s how it is in the real world.

            And since, from all of your comments that I have seen), you are obviously anti-android (and a proven iSheep), anything you say is automatically wrong. Please, keep arguing with me, you only further prove my point.

          • http://twitter.com/jbernard703 Jeff Bernard

            The Droid Incredible is an amazing phone. The OG Droid was nice for when it was released. The other phones you mentioned are terrible pieces of do-do. If you like your “open” android on locked down, blurred out devices then who am i to stop you. I didn’t hear you mention anything about the original droid the Droid Eris.

    • Anonymous

      That drives me nuts too. Branding is very important. Without it, how would we know if we are better than other people? Brands must be cited accurately!

  • NCX

    The Verizon insider site also names it that, even has a different logo.

    http://www.verizoninsider.com/ look on the right hand side near the bottom

    • DBK

      That Xoom logo looks cool. Why didn’t they stick with it? The guys at Moto are idiots.

      • ManDroid

        I agree… and I must admit, the fact that the xoom lacked the Droid brand made me apprehensive about buying it. I really wanted a Droid Tablet… but I also call mine Droid Xoom, now and it feels like my D2 G’s bigger borther.

  • Anonymous

    And before some jackass troll says it, the DROID brand is far from done. We’ll have at least 5 DROID branded phones out within the first half of the year and likely a lot more after that. We’re just getting started.

    • Mr.Joe

      5! I can only think of 3. Bionic, X2, and 3. What are you holding out on us Kellex

      • http://perpetualn00b.tumblr.com quiklives

        The Incredible 2 should be Droid-branded as well…not sure about the one more, though.

        • DBK

          The one code-named “Stealth” (or something similar), I believe. Supposed to come out with the Droid 3.

    • Mr.Joe

      5! I can only think of 3. Bionic, X2, and 3. What are you holding out on us Kellex

    • BigDaddyEllison

      I so hope the rumors about the D3 are accurate. I love my OG. I dropped it onto a boulder from 5 feet up, there are chunks of metal missing from the side, but the front is still crystal clear and the phone runs like the day I got it. That quality is what put me in line for a Xoom on release day and I would love to be able to replace my OG with a 4″ D3 with the slide out keyboard and a quad core proc.

    • http://twitter.com/jbernard703 Jeff Bernard

      The DROID brand is done……oh wait

  • Anonymous

    Too bad, DROID is a good brand.