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TAG Heuer Will Unveil the Connected Modular 45 Watch Tomorrow, Starts at $1,650

tag heuer connected

Don’t want to wait until tomorrow to find out the details on the new TAG Heuer Connected watch? Can’t say I blame you! If the new Connected is anything like the original, it should be a heck of a smartwatch. Let’s dive into what TAG Heuer plans to unveil tomorrow.

UPDATE: You can buy it at TAG Heuer’s site.

The new smartwatch from TAG is called the TAG Heuer Connected Modular 45, according to TAG’s own website that has outed the device early. That’s a mouthful, I know! The watch runs Android Wear 2.0 and features all of the specs you could want in a 2017 smartwatch, but it has an extra trick or two up its sleeve that allows the watch to become more than just a smartwatch. Yep, we’re talking about the “modular” part in the name, along with its Swiss background. 

The Connected Modular 45 sports a 45mm case that allows an owner to swap out the Connected (smartwatch) module for a mechanical module (specifically a 3-hands mechanical module or a tourbillon), which is where the watch will gain its “Swiss Made” certification, a certification that was absent on the original Connected, since it was only a smartwatch. TAG Heuer will expand that modular idea further by offering watch owners a range of materials, colors and combinations. They’ll also invite swapping of lugs, straps, and buckles.

Some of the options include rubber straps (black, blue, red, white, yellow, green, orange, and electric blue), calfskin and rubber combo straps (black, grey, and light brown), ceramic straps, and titanium bracelets. The lugs will come in titanium, titanium with diamonds, titanium with 18K rose gold, and titanium with a matte black ceramic finish. Buckles will be available in PVD or titanium.

To recap that idea, you’ll be able to take your Connected Modular 45 smartwatch and turn it into a mechanical watch with the click or two of a button, along with the lugs, strap, and buckle. Kind of cool, right?

Unfortunately, we don’t have any good pictures to share at the moment, but here is this small shot:

tag heuer connected modular 45

On the smartwatch or Connected side of things, the Connected Modular 45 sports an Intel chipset, water resistance to 50 meters (50ATM), WiFi, GPS, NFC (for Android Pay), AMOLED display, 4GB storage, Android Wear 2.0 (with Google Assistant), ambient light sensor, and battery life that should last beyond 24 hours.

For those who own the original TAG Heuer Connected, understand that your deal that allows you to swap out your smartwatch (plus another $1,500) for a special edition mechanical version two years after purchase still stands. You can’t, however, swap out your original for the new Connected Modular 45.

The new TAG Heuer Connected Modular 45 will cost $1,650 in the US.

We’ll update this post as we have more.

UPDATE 2: Everything is now official! See more images and details at this post.

  • Terrance Steiner

    $1,650 is for the entry level watch. On the high end (diamond encrusted) you are looking at $6,750.

  • Terrance Steiner

    I am calling BS on the modularity. From the video on TAG Heuer’s site it appears that you basically would have to get two separate watches. One smart, one mechanical. The only part that is universal is the strap.

    Offering a tourbillon is impressive though.

  • NexusMan

    It is a beautiful, cleverly designed watch. Unfortunately, out of my price range.

    It would have been cool if they let you trade your 1st gen up toward the purchase of the 2nd gen.

  • Jessica Schab

    who the hell can just go drop this much on a smart watch? plenty of other smartwatches are on the market that do the same thing and last longer. they look better than Tags first ugly watch too. yuck, those 60k people who bought that are superficial nerds with no logic. spend your money more wisely.

  • okpud

    Um, 50 meters = 5ATM, not 50ATM…

    • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      5ATM could mean 5 asstomouth too

      • Jessica Schab

        sounds like a party to me

  • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    I got a Tag as a gift a few years ago….and it tells the time just like Omega (constellation). Its the same price. But I honestly get more compliments on my Omega too. I just dont like what Tag did with their first watch at that price. It should have been something out of this world awesome. instead of just extraordinary. I feel like their own name got infront of them before the design. Hopefully, they turn it around this time.

    • Jessica Schab

      spend your money on something more wisely. i just looked up the prices of those. seems my Scion costs just as much. money management, learn it.

  • Trevor Clement

    So instead of paying $1200 for a TAG that will last forever, I can now pay $1700 for a TAG that will be junk in 3 years? Ummmm, no.

    • NexusMan

      Except it won’t be….M O D U LA R….get it?

      • Trevor Clement

        Oh right, my bad. $1700 for a watch band you can add another $1500 module too in 3 years.

        • NexusMan

          Yes. You’re bad. Your comment that it will be junk in 3 years is incorrect because the people who chose to buy it can also chose to buy a mechanical module to swap into it.

  • tiger

    No heart rate?

  • sohnson

    Decent upgrade but I think Tag Heuer had a great opportunity to do something different here but they’ve squandered it. I think they should build something that doesn’t try to imitate a traditional watch but instead offers a new design and interaction model that embraces it’s digital nature and it’s purpose. They bring a different perspective (watch maker vs tech company), they pride themselves on being avant garde, and they already make a range of traditional watches for people who want that. Try something new, push some boundaries.

    • Doc Gee

      you sir, do not understand what building a brand means. Essentially what you are suggesting is the TAG do something that is not TAG. Stupid suggestion.

      • sohnson

        You sir do not understand what the TAG brand is. They pride themselves on innovation and forward thinking and I’m suggesting they do something uniquely TAG instead of following the market.

        And the TAG brand isn’t built and a single type of watch, they have always had a range of watches for various styles & activities. What I’m suggesting would still be a watch, but a reimagining for a new world & a different use.

        • Doc Gee

          come on…”reimagining for a new world & a different use”? It’s a watch.

          So in your mind what would this “reimagining for a new world & a different use” entail? Do you have any suggestions or are you just one of those people who criticise without adding any value in the form of suggesting how they could’ve done better. “Reimagining” is not really a suggestion is it?

          • sohnson

            I have ideas sure, but before I get to those my issue is that it looks like TAG hasn’t tried. In physical design and their custom watch faces it looks like they’ve just tried to emulate their traditional watches. If I want one of those then I’ll buy one (I have one).

            As a contrast, like it hate it, the Apple Watch at least tried something different with the rectangular face (that suits the display of textual info better) & supplying some watch faces that try to show useful info in easy to comprehend ways (beyond what an analogue face can do). Also the band/strap attachment mechanism is modern and convenient (although stupidity not an open system for other to use).

            I also think a ‘smartwatch’ need some to move away from trying to replicate or replace a phone & focus on the things it can do better or more conveniently.

            TAG did have some nice apps to that end, the chronograph & alarm apps if I remember, but I think they can do more.

  • Casey

    I have been using a Garmin Vivoactive HR watch for a couple weeks. Tracks my steps and heart rate all day. Sleep at night. Heart rate and GPS during exercise. Displays all of the notifications I want. And here is the kicker, a full week of battery. Not bad for $219.

  • RazorSky

    Take that money, Add more, buy a good Swiss mechanical, but skip Tag Heuer.

  • MKader17

    Why so cheap? I don’t want to wear a watch that everyone else will be wearing.

  • Kanoosh

    i’m on metro PCS , seems like i’ll be able to get this.

    • epps720

      It will only be $68.75 on a 2 yr contract. With all the money you’re saving on Metro PCS this is an easy decision.

  • Ryan N
    • Francesanelson

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  • AMOLED display finally!!! My biggest complaint of the last model was the screen. Thank God they upgraded it!

  • Michael Bassett

    TAG! you’re not it.