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OnePlus has been in the spotlight before when it comes to offensive campaigns, and instead of shying away completely from areas of possible offense, the company has said screw it, opting to go down the somewhat humorous road with its latest #LickOfLove campaign.
In the video above, we see folks talking to what we assumed were other humans, alluding to what we think is sex talk. “You just don’t quit, all night and the next day,” followed by, “I’m in love with your sleek body.” I mean, this is stuff that you might say to your lover around Valentine’s Day. Not, OnePlus, though. This is the type of shit they say to their smartphone, the OnePlus 3T.
For this new campaign, which has the company giving away a pair of personalized OnePlus 3T units, the company claims the device is the “world’s most lickable smartphone.” However, after extensive research and a trip to Maury, the lie detector determined that was a lie.
From my findings, I have determined that in order to be accurately labeled as the world’s most lickable phone, you need to have a base water/moisture resistance of IP53. In the case of the OnePlus 3T, it’s not even IP certified, meaning this claim from OnePlus is completely baseless and possibly misleading. If any phone was going to take the award for “world’s most lickable,” it’d probably be the Galaxy S7 or any other phone with an IP67 or above rating. Now those are phones you’ll want to be licking, trust me.
Just so we’re all clear, I’m joking and OnePlus has themselves a somewhat gross, mediocre ad for a Valentine’s Day campaign. If you want to win two free phones, though, be my guest.