US Cellular Lowers Data Plan Prices, Attempts to Simplify

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US Cellular announced this morning that it is simplifying and lowering its data plan pricing to “further back up its guarantee to beat Verizon and AT&T data plans.” After looking at their new plans, I can’t exactly say that I agree with the simplifying part, as this looks like the old way that Verizon did things, which was the exact opposite of simple. 

The new data buckets come in 1, 3, 6, 10, 12, 15, and 20GB sizes and their own individual prices. But don’t forget that you also have to pay a “Device Connection Charge” which varies depending on the amount of data you want and the type of device you are connecting. For example, if you sign a 2-year contract, your Device Connection Charge is a flat $40, but if you are on installment pricing it could be $20 or $15. Yeah, it’s still confusing.

As for pricing, the 1GB plan starts at $25, a 6GB plan starts at $55, and a 10GB plan runs $70. The rest of the individual bucket pricing can be seen at US Cellular’s website.

Press Release

U.S. Cellular Lowers Data Plan Pricing and Streamlines Offerings to Provide More Value

CHICAGO (Oct. 6, 2015) – U.S. Cellular (NYSE: USM) is streamlining and improving its data plan options to meet the wireless needs of consumers and businesses. To further back up its guarantee to beat Verizon and AT&T data plans, the company has lowered the cost of all of its Shared Connect plans and simplified its offerings to provide better value for customers.

U.S. Cellular now offers data buckets of 1, 3, 6, 10, 12, 15 and 20 GB, plans that have proved popular with consumers and businesses. With the reduced data pricing, the plans provide more high-speed data at lower prices, so customers can feel free to use their iPhone 6s or any other device and not worry about breaking the bank. Current customers are welcome to switch to these new plans.

“Whether you use one 1 GB or 20 GB, with U.S. Cellular, your data plan will cost less than Verizon or AT&T,” said Joe Settimi, vice president of marketing for U.S. Cellular. “Our customers experience a high-quality network that they can use coast to coast along with unbeatable value on a variety of flexible plans to meet their needs.”

With 10 GB of data starting at just $70 and smartphone connection charges of $15 on plans 10 GB and higher, customers can feel confident that they are getting a great deal, while having enough data for their family or business to share.

With U.S. Cellular’s $0 down installment pricing, qualified customers purchasing a new device make 20 monthly payments that are conveniently added to their bill. Customers can upgrade this device in as little as 12 months if they trade it in for the latest model. They can also choose to pay off the full balance of their device anytime they want.

New Equipment Installment Contract, Shared Connect Plan and credit approval required. Customer pays tax at point of sale. Financing terms are zero down, zero APR; 20 monthly payments. Additional terms, conditions and/or charges may apply. See for details.



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