A new Facebook acquisition took place today, but compared to others we have seen from the company, it’s not the most exciting news we could have hoped for this morning. Facebook has acquired Moves, a company and fitness tracking application which works to record all of your exercise while running in the background of your device. The UI looks neat enough, but without using the app myself, I can’t give too much insight as to how well it actually works.
Regardless, Moves will continue to remain its own entity for the time being, but the company hopes to bring its “simple and clean” activity diary to a billion people, thanks to Facebook. As of right now, no word is out on just how much Zuckerburg’s Facebook paid for Moves, but it was probably a nice little chunk of change.
Facebook’s plan for Moves seems rather clear, and it appears that the team has been brought on to help Facebook build up its own fitness products and services, as stated in the message from Moves’ team.
Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.
Facebook has been literally gobbling up companies left and right, and it will be interesting to see just how they intend to incorporate all of these acquisitions into their existing service. Fitness, health, and fitness tracking have become quite popular recently, so Facebook looking to get into that market is not much of a surprise to us.
Do you use Moves? If you don’t, you can check it out on Google Play right here.