With GDC (Game Developers Conference) kicking off this week, Google has gone ahead and made a handful of Google Play Games announcements that should enhance the Play Games experience for both users and developers.
For users like you and I, Google is adding in “Game Gifts,” a service that lets players send virtual in-game objects to anyone in their circles or through player search. This new addition is on top of the recently announced multiplayer invite system, plus 18 new and more specific gaming categories.
Google is also pumping up multiplayer support for iOS, adding turn-based and real-time multiplayer to both Android and iOS, and introducing the Play Games C++ SDK to help bring achievements and leaderboards across platforms.
And last, for developers, there are new AdMob tools, so that you can make even more money. Google has already said that they paid out four times the money in 2013 than they did in 2012.
We’re making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app. Turning those insights into effective action is vital, so we’re excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game.
All of these new features will launch over the coming weeks.