Samsung to Open 1,400 Experience Shops Inside U.S. Best Buy Stores

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Samsung Experience Shop

The rumors were true, Samsung will open mini-stores or Experience Shops inside 1,400 Best Buy stores across the country beginning this month. Similar to what Apple has done with their personalized section of the “worlds largest consumer electronics retailer,” Samsung will carve out their own space in both Best Buy and Best Buy Mobile shops to provide customers an opportunity to explore their smartphones, tablets, laptops, and cameras with help from a Samsung Experience Consultant.

The shops will vary in size, with the largest being approximately 460 feet, and will offer up a hands-on, interactive experiences of Samsung products to customers. Samsung and Best Buy are expecting to have 900 of these shops open by May.

Not that Samsung needed any help in boosting their already enormous sales, but this certainly won’t hurt. You have to wonder, how can HTC or Motorola or LG ever compete with something like this? Every time someone walks into a Best Buy store, they’ll be greeted with glowing neon Samsung logos, tables with products for demos, and “specialists.” Good luck, rest of industry.

More info at Best Buy’s Samsung Experience site. 


Samsung Experience Shops in 1,400 Best Buy and Best Buy Mobile stores create a destination where consumers can experience Samsung’s extensive mobile ecosystem of products and learn how they work together from dedicated Samsung experts

Richardson, TX — April 4, 2013 — Samsung Electronics announced today a unique relationship with Best Buy, the world’s largest consumer electronics retailer, centered on retail innovation for customers to explore, purchase, activate and service the broadest portfolio of Samsung mobile products and accessories. The Samsung Experience Shop™ will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. beginning this month. By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer.

At the Samsung Experience Shops, consumers can experience Samsung’s full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, all in one location. The shops enable consumers to interact with and buy Samsung’s latest mobile products and experience how the devices connect together to enrich their lives.

Select Best Buy stores will have Samsung Smart Service™, which includes dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.

“Samsung has been delivering the latest innovation across the consumer electronics category for some time,” said Dale Sohn, president of Samsung Telecommunications America. “With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience.”

The shops vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions™ area creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.

“We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories,” said Shawn Score, head of U.S. Retail for Best Buy. “Our promise to our customers is simple: we’re committed to providing the best value, service and selection. Our partnership with Samsung on the Samsung Experience Shop is another way we’re delivering on that promise.”

In addition to the in-store experience, online sales and support of Samsung mobile products and accessories will be available later in Q2 at

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit



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