Someone on LG’s marketing street team is a genius. This morning, new billboards went up in Times Square, directly over Samsung’s “The Next Galaxy” ad that reads, “LG Optimus is here 4 you now!”
We know that Samsung spent $400+ million dollars on marketing Galaxy last year alone, but it’s starting to look like they should have spent just a tad bit more. Well played, LG.
You mad, Sammy?