If this morning’s attempt at a flash mob wasn’t any indicator, Samsung has been spending a lot of money marketing their brand of Android phones to the public. The term “Galaxy” and “The Next Big Thing” have been saturated into the public’s daily lives and that’s just how Samsung wants it. In 2012 alone, Samsung spent a whopping $401 million dollars on advertising their devices to us. That number doesn’t even include their overly-long Super Bowl ad either.
To add a bit of comparison, Apple only spent $330 million on their ad campaigns in 2012, plus it’s safe to say that no other Android manufacturer even came close to those numbers. With numbers like that, it’s going to be tough for companies like HTC, Motorola and LG to compete.