Google Set to Acquire Frommers, Looks to Bolster Travel Portfolio

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In a report from the WSJ, it looks like Google is ready to purchase the travel publication Frommer’s for an undisclosed amount of money. With no details from Google yet, it is suggested that the acquisition is to mainly bolster their already impressive travel portfolio and will tie in nicely with their recent purchase of Zagat and ITA.

A Google spokesperson commented that until the operations are combined, there is no telling whether they will continue to publish the Frommer’s guidebooks on paper or completely online. What we can be sure of though, is that Google Maps and search results will most likely see more Frommer’s information popping up in there soon.

Via: WSJ



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