HTC To Be “More Competitive” To Do Away With Competition In 2012

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HTC has recently seen a 7% dip in share prices thanks to an earnings adjustment to their 4th quarter and to the competitive mobile phone landscape.  To counter this and to make sure investors are not too worried, HTC’s CFO Winston Yung has spoken to Reuters about their plans for 2012. HTC wants to get back to their old ways where their hardware dominated the market as it did for much of the year, but they will need to go up against Samsung who also plans on having a repeat of this great year.  With a more focused approach on flagship devices and global phones, HTC is looking to step their game up.

“We will focus on the product next year, better and more competitive. Other than new LTE phones for the U.S. market, we also have phones for the global market. We will launch some worldwide flagship products. We’re confident in them.”

With Samsung conquering the hardware market, HTC will need to put a lot of thought and marketing into their next big thing.  There is no doubt that this could mean that HTC is looking more at quad-core technology like we have seen with the HTC Edge.  Besides 3D devices which seem to have been a bust, quad-core technology might be the only way to go, or to revamp their dual-core line of phones.  So will 2012 be the year of HTC?

Via: Pocket Lint



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