Sprint’s new CEO, Marcelo Claure, has a game plan for his new company, one that will have any potential customers thinking twice before signing up for a competitor. Claure’s main focus will be three areas moving forward – price cuts, network improvements, and a decrease in operational costs.
For now, price cuts will be the company’s main priority, with Claure not sugar coating Sprint’s position in the US carrier race. “When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.” (more…)