It was said back when Sprint took on new CEO Marcelo Claure, that when, “you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.” Claure has stuck to his guns on this decision, as Sprint continues to cut wireless rates, as well as offer as sweet of tempting deals as he can to lure more customers in from competitors.
The newest offer, announced this morning, guarantees T-Mobile customers who opt to leave T-Mo a minimum of $200 trade-in value for a smartphone, on top of the existing $350 per-line credit when making the switch. As stated in the press release, this offer is valid through April 9 for current T-Mobile subscribers. (more…)
True to his word, Sprint CEO Marcelo Claure has wasted no time introducing “disruptive” plan pricing. Just a few months ago, the Now Network doubled data for capped customers, and began offering an unlimited plan for $60 per month. Apparently, the carrier has a few more tricks up its sleeve. The company announced yesterday afternoon that it would double its lowest, $20 per month data tier to 1GB. (more…)
Sprint’s new CEO, Marcelo Claure, has a game plan for his new company, one that will have any potential customers thinking twice before signing up for a competitor. Claure’s main focus will be three areas moving forward – price cuts, network improvements, and a decrease in operational costs.
For now, price cuts will be the company’s main priority, with Claure not sugar coating Sprint’s position in the US carrier race. “When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.” (more…)
There is your new Sprint CEO. No, not Beckham, the guy on the left. That is Marcelo Claure, the man behind Brightstar (a major wireless distributor) and member of Sprint’s board. He will officially take over for departing CEO Dan Hesse on August 11.
Brightstar began as a small distributor, but has since grown to become a global business that raked in $10.5 billion in revenue for 2013. Forbes ranked Brightstar as the 55th largest privately held company in the entire US. If those numbers don’t explain this man’s power, then I don’t know what will. (more…)