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Movado to Enter the Android Wear Game, Pricing Starts at $495

Announced this morning, Movado is partnering with Google to launch a lineup of Android Wear devices under the company’s existing Connected moniker, with unveiling scheduled for Baselworld 2017.

With prices set to begin at $495(!), the lineup of five styles will offer Android Wear 2.0, and as Movado describes, will consist of “incredibly designed timepiece[s], powered by the latest, cutting-edge technology platform.” To help differentiate these watches from others on the market, the Movado Connect features five customizable dials inspired by the iconic Movado Museum dial. An example of an iteration on that dial can be seen above as the header image, which is the Movado Edge.

Each dial design also includes 3-4 customizable elements, such as an array of complications, backgrounds, and watch hands. Not only that, but Movado also states Android Pay will be supported (that means NFC built-in), plus Google Assistant and fitness tracking. Once all specs are made official at Baselworld, we’ll let you know.

Snuck into the press release, two of the Movado Group’s brands, Tommy Hilfiger and Hugo Boss, will also partner with Google for smartwatches to launch this fall.

Baselworld is scheduled for late March in Switzerland. Ready your wallets, folks.

Via: Movado
  • paul_cus

    This sound pretty good, actually. Price is a little much, but that’s Movado for you. I’m sure they’ll make their watches look nicer than the LG Watch Style.

  • David

    I’m just happy to see more companies investing in Android Wear. This bodes well for the community.

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  • trixnkix637

    Can I just mention how cool it is that Howard Stern is amongst the masses of DL participators?

  • Frank Duque

    I want one! I love Movado and Invicta timepieces! So nice!

  • John

    I used to think their watches were nice and classy. That was before I graduated from college.

    • NexusMan

      Then you discovered Fossil?

  • cbn4forums

    I see a lot of negative comments especially about the price. I for one love Movado, had my first one years ago and paid over $1000. If you won’t pay $500 for it, that is fine, but I can assure you that most people who will buy this are not commenting here and have no problem with the price. I will definitely consider it, if it has built-in GPS in addition to NFC.

    • NexusMan

      So far, it’s the ONLY watch I’m considering in 2017. I’ve never had any interest in a LG or Huwaei watch, and sadly, my hopes for Motorola are significantly diminished post Lenovo. I’m still hoping for a Pixel Watch announcement though.

  • Murphy’s Magnet

    This is such an oddball market to me. One of the appealing features of a “luxury” watch is how well they are made and how long they last. Throwing in tech components only limits the lifespan of the watch. A nice mechanical watch can, with proper servicing, last several generations. A really nice high end quartz watch can do the same. Smart watches will typically last a few years. After that the lithium battery will be toast or the software/hardware will be out of date.

    • OU812

      I agree with you to a point. Spending $400 for a watch that will probably only last 3 years is really no different than buying a $400 phone that you’ll switch out in a couple of years also. Both scenarios are financially ridiculous but darn it, I want that new phone after 2 years. And if a new watch comes out that catches my eye, darn it, I’ll buy it also. Not very logical but I gotta have the latest and greatest. Lol

      • Murphy’s Magnet

        I can completely see that. I switch phones almost every year. I bought the S7 Edge on release and if there wasn’t a problem I would have switched to the Note 7. The difference I see is that my phone does all the things a smart watch can do and it just makes them redundant for me. It could be argued that my regular watches are redundant because the phone has a clock too, but a nice watch is guy jewelry most of the time. lol The Gear S3 is the only one that interests me even a little and that is just because of Samsung Pay on the watch.

        I’m also an admitted watch snob. I like higher end mechanical watches and prefer the style of Omega, Panerai and IWC than anything being put out in the smartwatch world. I also see luxury watches as an investment because most of them hold their value where tech items just don’t. That said, even middle of the road watch companies putting out smartwatches is just silly to me.

  • jim

    Been looking at buying another smart watch , haven’t seen anything as good as the gear 3 frontier or the classic

    • Murphy’s Magnet

      You still haven’t.

      • jim

        Hoping to see the S3 go on sale for 250 , then I’m im , rotating bezel was a great idea

  • jim

    500 ? Really ? Lol. No way

  • Raven ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    If they could come up with a display that could show as much 3D depth detail as that image above I would actually consider dropping 5 bills on it, but as I highly doubt they have done that (yet), it probably won’t be happening.

  • Suicide_Note

    Another DOA Android smartwatch.

    • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      but as people want to point out below….its movado and its an established company. just like LG, Moto wahway are….and how many did they sell? haha come on now.

      • Cael

        LG, Moto, and Huawei are established watch makers? Please tell us more.

        • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

          established COMPANIES. the hell? do u normally go around trying to twist what peoples meaning?? answer, yes. Here, i’ll quote what i said:

          “its movado and its an established company. just like LG, Moto wahway are”

          • D in B

            you hit the hornets nest! except these are hornets with cue tips, not stingers

          • Cael

            People who buy watches aren’t going to Huawei, LG, or Motorola to buy them. That’s why they don’t sell. Nobody cares if they’re established companies.

            Would you buy a car from LG?

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            huh? dude you are retarded and need to learn some reading comprehension.

          • Cael

            LOL here goes the name calling. Childish.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            thats because u are making no sense at all. none. get over it. *TRIGGERED*!

          • sinfoman

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            Nightblade: Are we still playing?
            Picard: Yeah.
            Galstaff: In that case, Galstaff casts a friendship spell on both of you.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            haha love it

          • Murphy’s Magnet

            People who buy high end watches are buying Smart Watches. Nobody is switching their IWC, Panerai or Omega to put on a Moto 360.

            They aren’t wearing Movado’s either.

  • PeacedOut

    Needs standalone GPS, NFC, standalone apps, and HR monitor in a stylish piece with good battery life. Is this that hard of a request!?!?

    • Murphy’s Magnet

      Unless you are Samsung, then yes.

  • Jay Ward

    The moto 360 gen 2 46mm is still the best looking piece I’ve seen. If only they made it with NFC, & an OLED screen w/ speaker

  • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    yeah because thats priced competitively in a flourishing industry

    • D in B

      so true. why not get like a zenwatch 3 for 200. or a og huawei watch? meh

      • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        yep and when wahway drops the 2nd gen, watch the 1st gen drop in price. it will be a great grab.

        • Miguel

          Go ahead and buy the Zenwatch or the Huawei for $200, othe people will buy the Movado, just like others will buy the Tag Heuer because they got the money to buy it, to each their own.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            touche. i simply said they are going to release an overpriced smartwatch is a market that is not doing well. did i say something that is not true??? everyones jumping on my dck over a true statement.

          • Miguel

            I understand your point but if they’re releasing it is for a reason, they see other people using smart watches, they want to simply put their touch on it, if I had the money I would invest in a Movado Smartwatch than a Huawei o Zenwatch since they all will abandon the Watch eventually.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            i understand. its says nothing against my original post. you are essentially going to be one of the few to buy this watch. i have not once said it will be a bad watch. the only points i’ve made is that its going to be overpriced in a market that does not do well. to which, no one has offered me a compelling reason to regret my comment. which is a true comment, by the way. -=) nothing against the ones will buy this watch either. i’m sure its going to suite them just fine.

      • David Narada Brown

        are u comparing the price of a Mavado to a Asus watch or a Huawei watch? thats like comparing the cost of a Kia to a Mercedez u know!

        • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

          um i disagree with this. is this thing going to have the same specs all other watches have?? yes. will it have around the same battery size?? probably. its more like comparing a Kia and a Hyundai.

          • David Narada Brown

            u obviously dont know who Mavado is. every car runs on gas. they have seats for passengers. windows to look out of. wheels that go round and round. gets from point A to B. but they have very different pricing, why? quality of materials, build quality, R&D, and strength of brand. Mavado has been making expensive watches. This is the cheapest that im aware of.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            are u trying to tell me this watch wil run smoother somehow? or look better? or handle tight turns on the track?? will it give me a blowie on command? will it be built better than my Audi?? or will it have the same materials foun don just about every smartwatch out there?? is it going to be build with gold dipped metal? pure silver? haha not even the tag had anything special to it. it was just another smart watch that died first day of being used. I own an original Tag watch. I know exactly who mavado is. this is why I feel I have EVERY right to say this will be overpriced nonsense in an industry that is not doing well.

            I buy watches. I have 24 in total. people buy watches. it has been proven over the past 3 years that people do not buy smart watches that are not apple watches. (sadly).

          • jim

            True , Apple watch looks like a giant chiklet

          • jim

            Talked with a guy once who repairs watches , said Movado watches are pretty fragile , wouldn’t recommend them to anyone,

          • Brian G

            Howard can I have that Panerai I’ve seen you wearing from time to time on the Stern Show and AGT?

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            have? no. got 10k? maybe. haha

          • Brian G

            I’ll trade you a rare spoon from my spoon collection.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            Jd will accept your offer.

          • Brian G

            Great! I probably get his Timex then plus the smell of Filet-O-Fish

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            Hit em with the hein!

          • David Narada Brown

            If u dont understand y i made the comparison after reading my comment that u responded too, I dont know what to tell u.

          • Murphy’s Magnet

            Movado makes expensive, mostly quartz, watches. I would put them in the same group as some of the nicer Citizen or Bulova watches. You can buy a Movado for as low as $170. They aren’t that high end and I can’t imagine anything they are going to offer would really set them apart from the other smart watches out there. Even the special dials they might offer will be available from one of the market apps in a couple of days. Nothing special and especially nothing worth the added price unless they are going to put some serious build quality behind it. Even then, nothing that hasn’t been done already.

          • David Narada Brown

            Citizen n bulova arent quite on the same level as movado. But my point is that asus n Huawei are definitely not the same level as movado

          • Murphy’s Magnet

            Most watches are judged by their complication (meaning how complicated they are on the inside) and not on the base metal used to make them. While Movado may offer some extra bling on their watches they are mostly still just a Timex on the inside. I’d argue that most of the Citizen’s Echo Drive line is far more complex and accurate than your average Movado. They just don’t slap lipstick on their pigs. Movado also makes Coach, Tommy Hilfiger, Hugo Boss, ESQ, Lacoste and Juicy Couture watches. I’m sure you wouldn’t argue about these being pretty cheap watches.

            Once Movado steps into the smartwatch end of the pool, they are on the same playing field as any other company. The big difference is that while Asus, LG, Huawei, Samsung and Moto are building their own watches, Movado is most likely only going to be building the case and band while leaving any actual tech to be built by another company. This means that you could end up with a really fancy case that has who knows what on the inside. Either way, if this was a tech company making this announcement people would be asking about the specs, but when a watch company does it people can forget the specs and just focus on the brand.

            My Point, just because it is a watch and Movado is a watch company doesn’t make their product any better than the companies already making smartwatches. For all anyone knows, Asus or Huawei could be making the insides of the Movado watches. Then you have no argument because they are the same thing.

          • D in B

            haha dude got upset when u called him out for his stupidity when i’m just comparing smart watches. its a dull market with no earth shattering sales. we all know it….but this idiot thinks its ok because its movado.

          • David Narada Brown

            upset? Stupidity? ure arguing that a company that makes watches cant charge $495 for a smart watch and justify the price of Motorola smartwatches that starts at $299. Im stating that the experience Movado has with building watches is justifiable for the price difference. .

          • D in B

            Like I said. Stupid.

          • David Narada Brown

            Lol just get a pebble then bottom feeder

          • D in B

            Um…. Right. Glad you find yourself funny since no one else does.

        • D in B

          haha you are a joke, u compare cars. i’m comparing smart watches. then u get mad when someone questions you hahaha hilarious logic u got there my friend

        • Murphy’s Magnet

          If you are ranking a Movado with a Mercedes then you really don’t know anything about watches.

          Also, the brand is Movado, not Mavado.

          • Under the bridge downtown

            Movado is more like a Jeep Grand Cherokee. Zenwatch is a Kia Sportage.

          • David Narada Brown

            I was actually stating that Movado doesnt belong in a class with Asus or Huawei when comparing watches. I used cars to show that they can have the same function but be in a different class with a justified price difference

          • Murphy’s Magnet

            If Movado is making a smartwatch, then they are on a level playing field and in the same class as the rest of the smartwatch market. It is their job to make the watch superior to their competition. They can only go so far on their name. Just because a sort of fancy company puts out a product doesn’t mean it is going to be better than the products already in that market. Coach and Prada can make phone cases, but it doesn’t mean their product will be any better than an otter box when it comes to protecting your phone, even if it does look better.

    • Rashad

      I mean if Tag Heuer got away with selling a $1500 smartwatch then why not? Especially since they will be making a follow-up.

    • Cael

      They’re an established watch company that makes expensive watches. This isn’t going to be marketed to people who complain about smartwatches costing over $200.

      • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        ok. thanks for debunking my post?? no one releases a product if they plan to sell a handful. they want to sell a lot. this will not sell a lot. i’d love for you prove me wrong….but you will never be able to.

        • Cael

          Why would I comment on how many they plan/expect/want to sell because I don’t know that number and neither do you.

          I’m sure they wouldn’t be releasing 5 smartwatches if they weren’t planning on selling more than a handful though.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            dude i didnt question them being an established company. i said they are going to release an overpriced smart watch in an industry that is not doing well. and u try to debunk that?? with no luck might I add. you have no room to talk. its going to be overpriced….i didnt question how cool, or good it will be. just that its not going to sell a lot.

          • Cael

            Not really overpriced when its price is in line with the other watches it offers. The Movado Bold Connected II is also $695 so its in fact cheaper. Hmmm.

            Movado makes quality watches and charges them accordingly. If you can’t afford it then stick to the Zenwatch or Huawei Watch 1st gen.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            hmm…ok, good points =)

          • sinfoman

            I’ll weigh in and say this is a differentiation strategy in a (fairly) saturated marketplace. I wonder what the sales figures for these “premium” AW devices are? I think I have to agree with Howard on this one- this is probably going to be a long row to hoe. My suspicion: They started development on this 2 years ago when stores couldn’t keep these on the shelf. “Uh-Oh! We gotta get our piece of this pie!” And then the market saturated… but they had millions of dollars in R&D they couldn’t let go. What will prove my theory is how long it takes these to show up with discounts. Think, HTC U Ultra here… 😉

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            as my original post said:

            Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ • an hour ago
            yeah because thats priced competitively in a flourishing industry

            everyones jumping on my back when I simply stated whats true. this market is not flourishing, other than apple. its true. nothing against this company, its just a market that has not taken off like anyone thought. can anyone prove me wrong?? no. they cannot.

          • jim

            Not really, talk with a watch repair guy once. Said they are crap, to fragile , break really easy, he was making pretty good money fixing them. Lol

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          • lsh99

            You keep talking about “debunking” your post, but you haven’t stated a fact yet. You gave an opinion and others have done the same. Nobody is arguing that the market is flourishing. But I’m betting that Movado is expecting to sell “enough” smart watches to make this endeavor worth doing for them. None of us has any idea what “enough” is for them. If you’re trying to insinuate that they have no idea what the market is like and are just blindly making a smart watch, hoping to sell a couple of million units in a dying product market, then that’s just a stupid insinuation. You have no idea what Movado’s intentions are in dropping a $500 item into this space.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            Oh I’m sorry. Can you tell me when I said they would fail? Or that no one should buy one? No. You can’t. And just as I’m disagreeing with their point, you are doing the same to me. Then bashing me for it. Great logical reasoning. Learn some reading comprehension. Then get back to me.

          • lsh99

            I never once said that you said either thing. I’m the one who can’t read?

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            You keep talking about “debunking” your post, but you haven’t stated a fact yet.

            Guess you forgot you put that. I have stated a few facts. And a few hypothesis. You are responding with your own hypothesis. My facts are the market on Android side is pretty dead. Do you disagree with that? This is underpriced compared to other smartwatches with similar specs. Subjective, but true. Do u disagree with that? Probably. I stated that this will not sell alot. It’s a guess but according to numbers found pretty much anywhere…. No one has sold more than 2 million other than Samsung and apple. Everyone sells around the 800k mark. Do you know how many tag sold? 56k. Is that a lot to you? It is not in the grand scheme of things. They are more known in the watch industry than this company. I can assure you that. They are known for making fragile watches. Which can be found on any review of the company

            I have stated many facts. Thanks.

          • CapnShiner

            Apple has proven that people are willing to pay $500 for a smart watch. When Samsung prices their high end watch at $350, what’s another $150 for something that’s even better looking and probably better built? Movado already sells watches for more than $500. No, they’re not the top luxury watch brand, but they’re certainly better quality than Timex. If you want to make a car analogy, Huawei, LG, and the other big Android Wear OEMs are like Honda and Movado is like Audi. There are some Android Wear watches on the market from off-brands that are more like Kia or even Daewoo. I know there are worse brands of cars but I can’t remember them.

            Is Movado going to outsell Apple? Probably not. Will they outsell Huawei, LG, Samsung, Asus, Sony, Moto, or Fossil? It’s unlikely, but possible, if they make a good case to justify the higher price.

            I think design/aesthetics is a big reason Android Wear watches haven’t sold very well. Only a handful of actual watch makers have offered Android Wear watches and they have mostly been either too expensive or lacking features or both. Huawei found a good middle ground but I don’t think they marketed it very well. In fact, I don’t think anyone has done much marketing for Android Wear. Especially compared to the Apple Watch ads. I think most people just don’t know what an Android Wear watch is capable of. They just see the price and how ugly it is and their minds are made up. Someone needs to create some hype and get people interested.

          • NexusMan

            As Tim already said “over priced” to you is chump change to another.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            Money is money. Come on now. Only idiots buy Lambos. Only idiots compare this to one. It’s a smart watch. Overpriced with a certain name on it. Apple is over priced too. It’s a smart watch. With a certain name attached. It does nothing different.

          • NexusMan

            Yea. Only idiots have 4.5 million to drop on a car, without it hurting their bank account in the least. Actually…Only idiots worry about how strangers spend their money.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            My original point was this is overpriced. And you are questioning my opinion, only to find your fish thought is, only idiots worry about how strangers spend their money.

            Nice.

          • NexusMan

            Your original point was it’s overpriced. Which is incorrect. Yes, it may be overpriced for YOU, but it is not overpriced for the luxury watch market which is it’s consumer. You went on to claim it is not “priced competitively in a (non) flourishing industry.” And my point is it is actually very competitively priced considering they already have a hybrid smartwatch priced $700-$900 and Tag Heuer’s smartwatch is priced at $1500. Tag, as has also already been pointed out to you, sold far more of their watches than expected and actually had to ramp up production. Movado is a luxury brand that caters to people with a certain income and taste. Sorry, but Movado’s consumers wouldn’t even consider wearing an LG watch style. And if you can’t see the difference between a Movado and an LG Watch style, I can certainly understand why you think it’s overpriced.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            “Actually…Only idiots worry about how strangers spend their money.”

            Makes anything you have to say irrelevant.

          • GC736

            Something else that people seem to be missing here is any “luxury” brand smartwatch is overpriced for one very important reason. A lot of the cost of luxury watches are due to the movements. Sure, some is astetics as well, but when it comes to smartwatches, the actual guts of the watch is pretty much a level playing field. a $1500 luxury smartwatch and something like the $229 Zenwatch 3 are going to be basically the same thing. So yes, overpriced for the market for what it accomplishes. (Unless spending money for the sake of spending money is your thing)

        • As of right now, I disagree. TAG wasn’t expected to sell a ton of Connected watches, but they did and couldn’t even keep up with demand. Never underestimate the 1% and their lust for products that will be obsolete in a year. 🙂

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            i understand that. and agree with your point. my original comment said movado is still sound. the market for smart watches is not strong. its just mediocre at best. everyone wants to tell me what a good company it is and whatever, but no one cant debunk my post. because its true.

          • That’s perspective. Maybe to you and me, $500 seems like a lot, but to others, it’s nothing. You eat at Nobu every day, Howard! You should know that a $500 watch is chump change 😛 but to your point, yeah, Android Wear is not exactly growing by leaps and bounds, but AW 2.0 has at least reinvigorated the OEMs’ desire to make new watches. And for that, I’m grateful.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            haha this is the response of the day. Nobu is the best 😉

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        • NexusMan

          Because we all know far more people buy Lamborghinis than Honda Civics.

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            Except they go faster. And are far less economical. Poor man’s logic.

          • NexusMan

            yeah because thats priced competitively in a flourishing industry. no one releases a product if they plan to sell a handful. they want to sell a lot.

      • RazorSky

        They make bland expensive junk. Some of their automatics are okay but I find nothing more useless than a watch with no markings, especially if you cannot count down to the second.

      • NexusMan

        EXACTLY.

    • NexusMan

      yeah because you understand the market its’s aimed at…

      It’s actually priced very competitively against Movado’s existing offerings for it’s existing consumers. As a matter of fact, it’s also priced extremely competitively against their competition which is Tag Heuer.

      • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        Ok