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HTC Announces the HTC 10, Available for Pre-Order at $699

htc 10

This morning, HTC went ahead and announced the HTC 10. The phone, is a lot of what we expected, but probably in a good way. HTC seems to have done a lot of good with the HTC 10, even if they made the phone official without any sort of press event. 

So what is there to know? Well, you can see the full specs here, but they look something like this: 5.2-inch QHD LCD display, 4GB RAM, 32/64GB storage with microSD slot, Snapdragon 820 processor, 12MP UltraPixel rear camera (f/1.8, 1.55um), full-metal body, fingerprint sensor, USB Type-C, BoomSound speakers, and Android 6.0 under HTC’s newest Sense skin.

HTC is really pushing the new design, which they say they created through customer feedback. The phone supports hi-res audio as well, is said to launch apps faster than any phone, and has a new “Freestyle” home page layout that really gives you control over your phone without the typical grid.

HTC will sell the HTC 10 at Sprint, Verizon, and T-Mobile, but you can buy an unlocked model directly from them that works on T-Mobile and AT&T.

The HTC 10 is available for pre-order right now at htc.com, but won’t arrive until May. If you want to pre-order, you are looking at a price of $699.

Press Release


Power of 10: HTC’s engineering excellence delivers obsessive craftsmanship, unparalleled performance and imaging leadership

Seattle – April 12, 2016 – HTC has today unveiled what it has been working on behind closed doors for the last 12 months with the launch of its latest smartphone. With customer feedback an integral part of the development process combined with an obsessive attention to detail, the HTC 10 delivers everything that you would want from a flagship device.

Playing to the Power of 10 – symbolizing greatness and independence but also that the whole is greater than the sum of its parts – this newest addition to the HTC phone family combines a world-class camera with gold-standard audio, bold new metal unibody design and unparalleled performance.

Designed to Perfection

Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full-glass front merging seamlessly into the metal body.

Passionate about the small details, it’s not just the materials that come under scrutiny when we create a new handset. With the HTC 10, our design teams worked tirelessly to build a phone where even the power button has been beautifully crafted, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognizes your finger from almost any angle.

It is also important that we got the build absolutely right. Mercilessly engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing -20’C to a scorching 60’C; and over 10,000 drop, bend, scratch and corrosion tests.

World-class camera!

With HTC 10 we’ve delivered what we believe to be the best smartphone camera available on the market today. With the world’s first optically stabilized, larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of our new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfieTM camera, this smartphone delivers brilliantly sharp, low light and high-resolution photos whether behind or in front of the lens.

With the camera designed to launch in as little as 0.6 seconds, and a 2nd generation laser autofocus that gives you focused shots faster, it’s quick enough to even work in burst mode. All the settings are also conveniently located at your fingertips with Pro Mode still offering advanced options for more experienced photographers, including RAW format functionality.

Boasting a DxOMark score of 88*, this is one of the highest camera quality scores of any smartphone to date and is the result of tens of thousands of hours spent fine tuning each element to deliver world-class photos and videos.

Best in sight, best in sound

But it’s not just the imaging that puts this smartphone at the top of its game – the HTC 10 combines vivid 4K video with the world’s first stereo, 24-bit, Hi-Res audio recording – capturing 256 times more detail than standard recordings across twice the frequency range and enabling you to bring to life your recorded content as if you were actually there in person.

Built for audiophiles, the HTC 10 is certified for Hi-Res audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16-bit to 24-bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, delivering an all round audio performance that cannot be beaten.

Everyone hears things differently, which is why the HTC 10’s all-new Personal Audio Profile system enhances your audio experience even further. By creating a unique profile that is tuned to your individual hearing, it dynamically adjusts specific sound frequencies to each ear, allowing you to hear music the way that the artist intended. Re-engineered HTC BoomSound™ Hi-Fi edition speakers feature the same separated tweeter and woofer design as leading acoustic systems and combine with a dedicated amplifier on each speaker, adding to the experience and delivering sound clarity unprecedented on a smartphone.

Performance at its Best

Whilst the HTC 10 nails it on the hardware, we have also delivered what we believe to be best-in-class software by focusing on getting the fundamentals right. With apps that launch twice as fast and that perform to the highest standard and a next generation quad HD display that is 30% more colourful, creating a true cinematic feel, and that is 50% more responsive to touch than its predecessor, even the smallest and fastest of finger movements track perfectly.

This attention to detail doesn’t stop there! With security high on people’s agendas, we have created a fingerprint scanner, which unlocks in a lightning fast 0.2 seconds and which has been algorithmically designed to recognise you faster and more accurately over time.

Engineered from the inside out to last longer, the HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make your phone faster, to consume less power and to provide effective security and applications management features. This includes smart boost, which automatically optimizes your memory; a game battery booster, which uses less battery during gameplay; and a new PowerBotics system, which auto detects and shuts down apps that use excessive power – improving battery life by 30% and delivering up to two days charge.

Not only does Boost+ optimize performance, making it easier to launch apps, but its App Lock function also adds a new layer of security by enabling you to lock any app you choose, whilst App Manager provides an instant fix for when an app isn’t behaving.

The HTC 10 also includes the latest in-box quick charge 3.0 Rapid Charger with improved thermal management that can charge the battery up to 50% in just 30 minutes – ideal for people who find their phone running low on juice before the end of the working day.

Controlled by You!

By reducing the number of duplicative and pre-loaded apps and bloatware and integrating the best of both HTC and Google, we have created a more streamlined phone that enables you to decide what you want on your handset.

With HTC’s specially created new Freestyle Layout, you no longer have an on-screen grid that dictates the layout. Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours.

The latest version of HTC Themes also provides you with access to thousands of professional looking themes that each come with their own icons, backgrounds and sounds so you can customize your phone based on your own personal style.

Accessories and availability

To further streamline your experience, the HTC 10 offers an all-new Ice View case with a semi-transparent and highly versatile single front-cover case. So when that next call or message comes in, when you need to skip a track or snap that perfect shot, you can do it without opening your smartphone’s case. It’s simplicity without sacrificing protection.

The HTC 10 will come in two variants with different Qualcomm® Snapdragon™ processors to cater for different market needs. They will both offer the same design, audio, camera and display, with a similar software experience and battery life. In the U.S., the HTC 10 will come with the Snapdragon 820 processor.

In the U.S., HTC 10 will be available across multiple wireless providers including Verizon Wireless, Sprint and T-Mobile, which will announce colors, availability and pricing. In addition, HTC will be offering an Unlocked edition on www.HTC.com, which will be compatible with AT&T and T-Mobile networks and will be available for pre-orders beginning today, April 12, with shipping in early May. The Unlocked edition from HTC.com comes in Glacier Silver and Carbon Gray, and costs $699. It also comes with UH OH Protection, which includes one replacement at no charge within the first 12 months of ownership for a cracked screen or water damage.

  • Warren Carr

    If I were HTC, and given the struggles it’s been through and still has, I would have priced this phone at $549.99 for the 32gig and $629.99 for the 64gig. Both the timing and the pricing missed the mark!

  • Steve Mancia

    I wish I can slap these people in the face. If I’m going to spend the same X amount of dollars on a phone I’m going with the sure bet. All they have to do is make it competitive to around $499 and you’ll have my money easy.

  • wtd2009

    Gotta be honest. On paper, this phone sounds great minus the lack of water resistance

  • paul_cus

    That price, though.

  • Chimm E. Changah

    Is this the (smaller) Nexus (2016) prototype? Would it make folks give up the 5X? What corners would be cut to get it into “Nexus Price” range?

  • Hoggles

    This will sell far better than the total mess that is the G5.

    I’ll be replacing my S7e with this. It’s a beauty. Minus that home button placement 😉

  • Good_Ole_Pinocchio

    So the 32GB is $699? What does the 64GB cost? In typical HTC fashion their website is garbage and doesn’t discern that at all.

    • Marc Perrusquia

      I can’t even find the 64gb there’s no option for it.

  • Marc Perrusquia

    No 64gb version? I’d buy it right now if there was one. I’ll wait a couple of days, I guess and see if there’s a 64gb version. If not I’ll have to settle with a 32gb HTC 10.

    • rodney11ride

      Just curious.. Always buy HTC? What draws you to it?

      • Marc Perrusquia

        Actually I’ve never owned an HTC. My 2 daily drivers right now are the S7 Edge and Nexus 6p. I love how close to stock the new UI is, and they’re using the same sensor as the 6p which was fantastic, but with a wider aperture and OIS. I think battery will be phenomenal, and they offer an unlocked version which I love. Part of it may be I want to also support HTC.

    • Pootis Man

      There is a 64GB version if I’m not mistaken.

      • Marc Perrusquia

        It’s not showing up as an option on their website.

        • Pootis Man

          It’s probably sold out then.

  • Shadowstare

    Isn’t $699 the same price as a Galaxy S7 Edge? That’s there competition right? Sounds like the right price to me. Carry on HTC.

  • Jérôme Besnard

    I like the phone overall, the attention to details and the software tweaks (close to pure Android, no duplicate apps, at least on the phones sold by HTC, who knows what the US carrier will put on it). If only it still had front stereo speakers and on screen button. But if the rumors are true that HTC is doing the next Nexus (Nexi?), it is promising.

  • Me

    Surprised these OEMs haven’t followed Apple/Google/Moto in releasing unlocked phones w/ all carrier bands, or set up payment systems for their device like Apple/Google.

    • demarcmj

      With the exception of Verizon, they did both of those things didn’t they?

      • Me

        Who? Their unlocked version is only compatible w/ Tmo & Att.

        • demarcmj

          Well yea it doesn’t have CDMA. That’s why I added the Verizon part. I was just pointing out that they offer an unlocked version that will work on any GSM carrier and they do have a payment plan (12-Month – 0% Interest Financing). It’s most of the way there.

          • The HTC site shows the unlocked version having LTE bands 4 and 13, and CDMA…

          • TriguyRN

            CDMA includes sprint too man! But, yeah they are getting there. I think putting CDMA into the same phone is pretty vital though because of how big Verizon is.

    • rodney11ride

      This exactly. Again we are in 2016. An unlocked all carrier situation should be the norm.

    • The specs show the unlocked version having CDMA support, and LTE bands 4 and 13.

      • Me

        Will see when Kellen gets his model

    • Ellensgreeley4

      “my room mate Lizette Is getting. pay on the laptop 98$/hr.”….!i302two days ago an awesome black McLaran P3 bought after earning 18,512 DoIIars,,,this was my previous month’s payscheck ,and-a little over, 17k DoIIars Last month .,,3-5 hours job a day..with. extra open doors &. weekly. payschecks…it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. 87 $, p/h.Learn. More right Here!i302➤➤➤➤➤ http://GlobalSuperJobsReportsEmploymentsEnduranceGetPayHourly98$…. .❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦::::::!i302……..

  • moew

    HTC, nice knowing ya little buddy!

  • jak_341


  • PC_Tool

    Really hoping it comes in to T-Mobile cheaper and in Glacier-Silver/64GB. (V10 was hugely discounted through T-Mobile vs direct or other carriers for some reason – hope that continues)

    I’d really hate to downgrade on memory. Will definitely have to hear the speakers in-store as well – really hoping they live up to the hype.

    • Marc Perrusquia

      Is there a 64gb version?

      • PC_Tool

        According to the article; yes.

        • Marc Perrusquia

          Every article has been saying that but it’s not showing up on HTC’s site as option to purchase.

  • disastrousrainbow

    I was hoping for a lower sticker price (and there probably will be once carriers announce pricing) but seeing as it’s the same price as the S7, I feel it’s the better phone, especially on the software front.

    Still, I’m not putting down any money until I hear about that camera and how it feels in the hand…

    • demarcmj

      A little too soon to say if it’s “better” without any reviews and hands-on. It will probably also be heavily based on personal preference… like LCD vs OLED display preference, TW vs Sense, etc.

      • Me

        If the past is any indication, it’s going to smoke the G5 and S7 in performance. Camera should be on par w/ the 6P w/ better video.

        • Falcon

          Well the note 5 smokes the G5 on MM. Search for it on youtube. But yeah sense looks too light, which might give it the upper hand

      • disastrousrainbow

        Hence the keyword “feel,” and you know, my entire last sentence mentioning hands-on impressions…

  • MJ

    $699 and no freebies? Like that I can buy the unlocked version direct from HTC but why would they need bother with the T-Mobile and At&T versions?

    Mayeb once the unlocked version discounted but by that time the new Nexus will be almost here. Sammy, LG, and now HTC are letting me down. Maybe I will try the Nexus 6P. I really want a new phone as my N% is really long in the tooth.

    • rodney11ride

      Can’t lose with the 6p and dev N as daily driver… Hell even my n6 on dev N is bad a$$. Or just run smooth marshmallow.

  • rodney11ride

    699 no thanks. This would need to be 499 to compete

    • MJ

      On par specs and features wise with S7 and G5 but needs to be $200 cheaper?

      • jak_341


      • rodney11ride

        Yes. And I don’t agree with the s7 and def the g5. I could see the s7edge 599, s7 499, g5 459, and this maybe 499 or less. This 2016 and the 6p at 499 which should be discounted by now set the bar.

        • perfectalpha

          Stop looking at just screen resolution and processor to justify the price, the 6P has corners cut all over the place to achieve that price point.

          • MJ

            Yeah, it was released 5 months ago so doesn’t have an SD820 and has one less GB of RAM.

          • perfectalpha

            It has a very poor audio experience compared to devices out there, camera doesn’t have OIS, no SD Card support, lesser RAM, etc. One of the bigger device expenses is marketing and Google doesn’t do a lot of that either for their devices.

          • MJ

            Poor audio experience? I had the phone briefly and the front speakers sounded great. Yes no OIS but takes pictures just as good or better then a S7 if not action shots.

            You only mentioned the negatives… Stock Android, unlocked, and updates for two or more years is worth something to me.

          • perfectalpha

            Plug in a pair of decent headphones into the 6P and compare it to a Motorola X Pure, iPhone 6, HTC M9…the 6P doesn’t even have the power to drive them. I rock V-Moda Crossfade Wireless headphones, and it is blatantly obvious the moment you plug them in.

          • magykmaster

            “Wireless headphones”

            “The moment you plug them in”

          • perfectalpha

            You can plug in wireless headphones too. That is why I purchased them.

          • Person Dude

            The whole bending thing is blown out of proportion, I treat my 6P like any of my other phones and it hasn’t bent. OIS is only an issue for video recording, since it takes pictures that are just as good as the ones you get on the S7. And if you’re like me and like to root your phone, the 6P provides not only a baseline Android experience but also the most highly customizable one (aka the best experience). Root also allowed me to fix the weak headphone jack, I’ve turned up the output and now it’s plenty strong enough to drive my expensive headphones.

            Again, like others have said, you focus on all of the 6P’s negatives and none of its positives. You said “just isn’t going to provide best in class experiences all over the place.” Well of course, no phone is ever going to do that! Every phone is a compromise on the features you want. Take your biased opinion somewhere else.

          • perfectalpha

            I am focusing on the negatives because someone stated that the price of the S7 and HTC 10 and every other phone should be less. My argument is corners were cut with the 6P and minimal dollars were put into marketing…I can see why there is a price difference.

            Please don’t interpret what I’m saying as the Nexus 6P is crap. It isn’t; and it is a good phone. It offers a very solid Android experience. It offers very good experiences mostly, but most are not “best in class.” This device (HTC 10) and phones like the S7 Edge especially have the ability to do that in some areas such as Camera, Build Quality, Audio, etc. without having to root or do some of the things you mentioned. That is all I’m saying.

          • Person Dude

            Fair enough, glad you don’t think the 6P is crap. I agree with you about other phones being able to do more without rooting, it’s just that I like to tweak my phones EXACTLY as I want and rooting is the best way to do that. Different phones suit different types of people better than others!

          • Asif Hasan

            Sorry but I am compelled to believe the reviewers rather than you. I have not used a Nexus 6p but most of the sites have called it the best phone of 2015 with stellar reviews. I am not sure about the camera and audio quality you seem to go on about. It has dual front facing stereo speakers. All the reviewers agree that it has great audio quality (whereas your so-called “flagship” S7 has crappy speakers) and camera is as good as S7 & 6S. Seriously, dude, just because you saw OIS missing from the spec sheet, you concluded it is bad. Sometimes digital stabilization does the trick but finally what matters most is the final image and we all know its camera produces top-class images.

            What’s wrong with the build quality? It’s metal, right? I once heard of some issues though I don’t know the details. Same with iPhone 6 plus, right? Aside from Apple haters, people never seemed to say it had bad build quality (bendgate) even though it had “flagship” pricing. All people cared about was the “premium metal design and feel”.

            Finally, stock Android is not “baseline” Android experience. It is 100X better than touchwiz, LG ux, etc. In fact, it the best way to experience Android. I am sorry but anyone who says stock Android is worse than OEM skins is a complete idiot. Reviewers don’t call for stock Android on non-nexus phones without good reason. It’s because they have used far too many Android phones to conclude that stock Android is the best.

          • Duffman

            Agreed! My M7 laughs at my 6P audio output. And that phone is 2 years old.

          • rodney11ride

            So you’re saying they saved $100 by reducing the sound quality in the headphone jack GTFO

          • perfectalpha

            I’m saying they didn’t spend the engineering time or money to get it right like other companies are doing. They assembled the checklist of items and put it on the market. Again, it isn’t a horrible phone. It just isn’t going to provide best in class experiences all over the place. It is going to offer a baseline Android experience. If that is what you value, then the device is great. If you prefer Stereo Sound with your video recording, you have to look elsewhere. A feature cut that you see on other flagships. Poor headphone jack audio compared to any flagship competitor. Questionable build quality. Having no OIS on the camera was a decent omission as well considering all competitors had it. Nexus 6P did well, but it could have done better.

            Again, if you value you none of that…sure, the other devices seem like a rip off. Considering how often phones get used, I find value in those other things and find the price that HTC or Samsung are asking reasonable. That is all.

          • Be Together. Not the Same!

            Your positives don’t cost money

          • Joshua P.

            Yeah the headphone port is terrible and noisy and the phone bends easily. OIS does matter, but I cant blame them for the lack of micro SD

          • rodney11ride

            The last thing I was hoping for in your explanation was a subjective test but there you go you did it anyways

          • rodney11ride

            Lol corners cut? A dated processor and 1 less gig ram isn’t corners cut at the time. So your thinking every new phone with a new processor that comes out should be $100 more so by this time next year the phones will be $1,000 sheesh

          • perfectalpha

            Do we want to get into the questionable build quality as well? The Nexus 6P isn’t a decent phone, it certainly isn’t the King Kong of Android devices some sites make it out to be either.

          • Joshua P.

            Poor construction is one place corners were cut and the audio issue isnt subjective, its just terrible.

    • PC_Tool

      Why not free? I mean, if you’re going to be irrational, why not go all the way, right?

      • Yes, yes, exactly!

      • rodney11ride

        So your a fan… Gotcha

        • PC_Tool

          No. I’m rational. There’s a difference.

          Flagships cost $600-$750. That’s reality. That’s where flagships compete. Everyone here but you gets it.

          Cry, “Nexus” all you want. It’s hilarious.

          • rodney11ride

            Wow so they hooked you huh? You are defending HTC “flagship” at 699. I’m crying price gouging not Nexus. Which leads me to believe you are just arguing because you don’t like Nexus devices. Move along PC “TOOL”

          • PC_Tool

            It constantly amazes me how little it takes for you trolls to “know things”. (You’re just oh so clever, aren’t you?)

            I have had the Galaxy Nexus, the Nexus 10, 7 (2013 LTE), 5, and 6. I like them just fine.

            My current device is an LG V10. I’ve owned Samsung, Motorola, LG, and HTC flagships. I like them just fine as well.

            I’m not defending HTC. I am stating reality. Flagship pricing is what it is.

            Your claim is that anything below Nexus pricing (regardless of spec or build quality) is “price-gouging”.

            Well, you’re entitled to your opinion. I’m entitled to believe it’s complete nonsense.

          • rodney11ride

            Wow I got called a troll… That’s a first. OK then. I don’t care what you have owned. Most on this site go through most phones unlike the normal user. You don’t have to prove that to me. We are stating our opinions. Just go and order this already and stop searching for someone to back your decision. A fan can justify it in anyway possible. Just like I did with my sandwich maker. I guess my point is HTC can NOT compete with the name of Apple and Samsung. Thus must price to attract people. (Notice I didn’t say Nexus, moto, LG, etc…)

          • Person Dude

            I’m a Nexus fan and love my 6P, but it’s people like you who give Nexus owners a bad rap for being more annoying than iSheep. What does it take to get through your skull that $600-$750 is the baseline price range for flagship phones nowadays?? Nexuses have always been cheap for the hardware you get. It’s not that the 10 and other flagships are expensive, it’s just that the Nexuses are cheap. Not price gouging in any sense of the word.

          • rodney11ride


            So basically you didn’t read my comment.

            -submitted via Samsung Note 4 on Verizon

          • M3D1T8R

            Not the Nexus One, or Nexus 6.

          • PC_Tool

            “That’s a first.”

            Judging by the snark of your previous comment, I highly doubt that.

            “You don’t have to prove that to me. ”

            Apparently I do – otherwise I fond out wonderful new things like I “don’t like Nexus devices” by such knowledgeable folk as you.

            You also keep calling me a fan. I find that interesting since I have not once in this conversation said anything remotely positive about any device or brand other than listing what I’ve owned. Though I suppose, based on the Nexus comment, I shouldn’t be at all surprised by the conclusions you’ll jump to. Making assumptions like “They don’t like Nexus devices” or “They’re a fan” makes it easier for you, I am sure, to dismiss any opinions you don’t like without having to actually, you know, think.

            All I have stated is that the price of the HTC 10 is right in line with current competitive flagship pricing and that realistically expecting them to undercut anyone on pricing with these specs is irrational. I think I made that pretty clear in my first response.

          • rodney11ride


            The whole point was that i disagreed with the pricing because of the NAME not the specs.

            I AGREE with you that is not how it should be. But to sell something out from under the Galaxy line i would think you need to find a niche or under cut. That is basic business no? Im not talking about returning players. we all stick to many things we like.

            I AGREE that pricing is right in line with current competitive flagship pricing. but disagree that its irrational for me to have the opinion that they should drop the price to gain sales or market share. I am HTC, i am comparable to moto (lenovo), i am at least #6 or lower on the list of top manufactures of mobile phones. let me price my new comparable phone the same as the top 2 and expect to steal buyers? we in this thread see past the logo. but we are less than 1%

            im waiting for you to ask me what im going to do when HTC releases a nexus phone this year…. lol

            you cant slap same specs (s7/10) in a phone and stamp Amazon Fire Phone on it and think you can sell it at 699. i know thats a little extreme, but you get my point.

          • PC_Tool

            “The whole point was that i disagreed with the pricing because of the NAME not the specs.”

            First, your original post did not in any way clearly make that assertion. Second, the two names you bring up in competition, Apple and Samsung, are largely bought on subsidized contract or payment plan pricing; I would argue that most buyers are wholly unaware of the total cost of any device as anything but an afterthought. We (on this site) see things differently because we watch the market. Most folks just … don’t.

            The only other name you mentioned before that being Nexus, who have always ridden the low end but have never even come close to setting the bar for the larger market.

            “…but you get my point.”

            I can see the point you are trying to make. I do not believe it’s completely justified.

            One of us seems to be far more cynical than the other; but to be honest, I am not quite sure which that is at this point. (Or maybe we’re just cynical about different aspects of this whole thing…price/brand/consumer awareness of either)

          • rodney11ride

            you have officially worn me out… i tap out. i guess my point isnt easily seen hell even if it is a point. lol i give…

            however, in a remarkable “day of release high five” HTC is giving 100$ coupons. I mean come on, you gotta think this is something right?

          • rodney11ride

            offered a 100 off on the first day. irrational? price is on point with that coupon in my opinion

          • PC_Tool

            Not quite $499 though, is it?

            Still; this is OEM MSRP we are discussing here. Carrier pricing can/has been/may likely be different as well.

            T-Mobile undercut everyone by a huge margin on the LG V10, for example. (I think it was $550 vs $700 or some such…)

          • rodney11ride

            no its not quite lol but helps

    • Agreed. S7 and G5 also came with tons of freebies and the S7 is now b1g1. The 6P is a helluva deal at $450, and carrier support might not be the greatest with this.

    • El_Big_CHRIS

      Seriously. It’s like blackberry charging a premium. Htc isn’t worth that price tag

      • rodney11ride

        Oh man I’m getting killed in here because I think that. Geeesh. Lol

        • El_Big_CHRIS

          Yeah the HTC fanboysim is strong with these ones. The phone doesn’t sound bad on paper, neither did the Priv but come on $700??? Name alone only works for Apple

        • perfectalpha

          I’m just saying don’t be naive in understanding why there is a price difference.

          Personally, I wouldn’t buy this phone until Black Friday anyway. Get it unlocked at likely 40% off. Don’t mind if I do. I’m an iPhone user today and I like it, but I like HTC too. I just want to see what Apple offers this year first.

    • backslashV

      htc is already offering $100 off.

      • rodney11ride


    • Steve Mancia

      Absolutely right!

  • Keith Taylor

    Looks nice enough or atleast better than the G5

    • demarcmj

      That’s not saying much. The G5 doesn’t have much going for it.

    • Miguel

      The phone looks good in all department, but at $699, it’s expensive.