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T-Mobile’s John Legere Isn’t Exactly Excited About a Potential AT&T Exclusive on Amazon’s Phone

When Amazon unveils their first phone tomorrow, at a press event in Seattle, don’t expect their neighbor, T-Mobile, to be in attendance. AT&T has reportedly been given an exclusive on the phone, something T-Mo CEO John Legere voiced his displeasure with this morning. In a series of Tweets sent by Legere, he made it clear that he thinks it “sucks” for both consumers and the industry, but also warns Amazon that another mega-company tried something similar with AT&T and failed miserably. Yes, he is talking about the HTC First, also known as the Facebook phone. 

We included a couple of the Tweets below, which will give you a feel for where Legere was headed almost immediately. He talked about exclusivity being terrible for the industry, something I think that we all would agree with. He also questioned Amazon about lacking “home-town pride” since both are based in Seattle, mentioned how the industry feels “a whole lot smaller” when two companies like this get in bed together, and even moved beyond the failure of the Facebook phone, calling out AT&T for the multi-year exclusive on the iPhone that haunted everyone.

So again, I think it is safe to assume that T-Mobile will not be carrying the Amazon phone any time soon.

Screen Shot 2014-06-17 at 12.40.03 PM

Via:  @JohnLegere
  • pants

    I guess they’re trying to pull another iPhone but I doubt it’s going to happen again.

  • KingofPing


  • gintoddic

    No one is going to buy this phone anyway.

  • lookingforawayaroundATT

    Agree with Legere…not the smartest move by Amazon.
    Hopefully Amazon will allow you to buy the phone without ATT service and put it on TMobile SIM?

  • Droid 1967

    moto maker exclusive to att that also hurt moto big time with the moto x!

  • Dillan Shives

    So in other words, it”ll be another great piece of hardware plagued by locked down software that’s ugly and bulky. No thanks..

  • John Davids

    People are FAR more loyal to their favorite carrier than their favorite phone brand, simple as that.

    The only way exclusivity like this works is when its a truly revolutionary device that has been hyped for YEARS drops on only one carrier. And even then, it only “works” for the bank accounts of those selling it. Customers still lose. See: iPhone.

  • Josh Shaw

    He mad.

  • Cody

    I really hope John is still CEO once the merger is complete. Then he’d have the firepower to shake things up.

  • paul_cus

    AT&T Life

  • coolsilver

    Well WE aren’t excited about a Sprint/Softbank owned T-Mobile there Mr. Legere

  • Smartss

    This guy tweets like an emotional teenage girl.

  • Good_Ole_Pinocchio

    Hypocrite. . . How’s that Z1s treating you Legere? If Amazon wants to sell its phone exclusively to At&t it’s their damn business. An OEM can sell their products to who ever the hell they want. This isn’t any of Legere’s business he just likes running his mouth.

    • Cael

      I don’t think T-Mobile has an exclusive agreement with Sony… I think T-Mobile was the only carrier to agree to sell them after the Xperia Play didn’t do well for Verizon and the Bond movie didn’t help AT&T’s exclusive agreement phones sell.

  • Wagner

    Ask him about selling out to Sprint?

    • Cael

      There are people above him that are making that decision…

    • bkosh84

      You do know that Deutsche Telecom actually owns T-Mobile right? They are the ones that are pushing for this to happen, John Legere has nothing to do with it except being along for the ride.

  • Exclusive only works when something costs into the tens and hundreds of thousands of dollars. Trying to market exclusive to the average consumer only works if it is free or extremely inexpensive. Good luck with that Jeff!

    • Cael

      “Trying to market exclusive to the average consumer only works if it is free or extremely inexpensive.”
      A penny still didn’t help the HTC First….
      I think exclusivity only works if it is something everyone wants or makes sense.
      Example: Mario Kart 8 is exclusive for the Wii U, so if you want it you have to buy the Wii U, which no one was buying before but now they have a reason, put it on the other systems and nobody would buy the Wii U.
      The iPhone worked because like everyone else said, there was nothing like it. The HTC First failed because no one wants a “Facebook phone.” The Kindle Fire, “the Amazon tablet”, makes sense. The FireTV, makes sense. A phone does not make as much sense as the other two because the other two offer more screen real estate for books, movies, and shopping. Plus I’m sure the FireTV and Kindle Fires will be cheaper than the off contract phone.

  • ImmaDroid

    It is extremely stupid. They will lose tons of customers on other networks. if I was a Manufacturer I’d never make an exclusive deal, unless I had the same phone just with a different name to all the other carriers.
    I am 1000% Android in all aspects. But just imagine if the iPhone wasn’t AT&T exclusive back in the day. Android would have had a rougher start then they did! I probably would have gotten an iPhone instead of my LG Dare back in 07- 08″,if Verizon offered it. An possibly wouldn’t have gotten the OG Droid in 09″

  • InvaderDJ

    Who cares, the phone is almost certainly going to be a gimmick that isn’t useful without rooting to get the Play Store on it.

  • He doesn’t need to worry about this phone because it’s going to fail hard.

    • Cael

      I wouldn’t be surprised if they pull a Nintendo 3DS, 6 months later they come out with a non-3D 4 sensor camera version and say how great and cheaper it is.

  • MH

    Im not sure why he cares about this phone…not like anyone is gonna buy it

    • Cael

      Because if it’s unlocked and were to be sold at Nexus like prices then T-Mobile could have gotten new/more subscribers.

      • MH

        Doubtful about it being unlocked…look at the kindle fire devices. The price will be the only way this phone competes…but again, you might be spending $10 to lose 5 cents with this device.

  • This guy is getting annoying, and those who have a problem with this Just join AT&T Lol. I did and never looked back. Oh yea, screw Verizon!!

    • Hmmm $110 for 2 lines with unlimited EVERYTHING or go to AT&T and pay $150 with data cap with a 2 year lock. I think not.

      • PoisonApple31

        Comparing a legacy plan to a current one is stupid. If you didn’t have that unlimited plan on Verizon, you’d be gone.

        • LOL! Dude I’m on T-Mobile. I left Verizon 2 years ago.

      • Yea but how much trickery do you have to pull just to keep that unlimited data. Unlimited data is not that serious. I have 2 lines 10gbs for streaming music and something called wifi. Learn to use it and you won’t need unlimited.

      • Justtyn Hutcheson

        Currently, it is $140 for 2 lines unlimited on T-Mobile. For the same $140, you can get 2 lines with 6GB shared (which for most people is more than enough data) on Verizon, and for $130 you can get two phones on contract plus 6GB or (if you buy used/Next/already own compatible device) two phones plus 10GB shared on AT&T.

        So, as always with mobile carriers, it ultimately comes down to your service area. Choose whichever has the best service in your area; if multiple are equivalent, then other factors start to matter more. But it doesn’t matter how much you pay, if your phone has no/slow data, it’s not worth what you’re paying.

    • MicroNix

      Been there, done that. Worse 2 weeks of my life. You can have AT&T!!

      • If you live in the boonies please don’t complain about phone service. Join the real world.

  • well honestly thanks to exclusivity i am an avid android fan…being on verizon i could never get an iphone and when the droid came out with their brand of droid does i was hooked…been so since…and will be a vzw and android customer for the rest my life(as long as vzw doesnt take away my unlimited)

    • On2Vegas

      Literally just posted a similar comment

  • ask moto how great that motomaker idea was with at&t…yeah not great at all…they woulda sold 1000000 more phones if they didnt do any exclusivity off the bat

    • Suman Gandham

      Amen 🙁

    • Cael

      They probably would have sold “1000000” more phones if they made/set up a kiosk in the store so you could design them there. The average phone consumers going to a phone store to buy a new phone does not go there so they have to go back home to design it, so they walk out of the store with the already made red/blue/gold/etc G2/iPhone/Galaxy/One. The Verizon stores I’ve gone to had the backs on display, which I liked because you see the real life look, but it would be easy and convenient if they had the maker site up and ready for you.

      • PoisonApple31

        The Verizon reps can’t even get their customers to use the My Verizon kiosks, I doubt they’d have success with a MotoMaker one – not to mention they have Droids to push!

        • Cael

          lmao, true. They gotta make that exclusive money back for the next set.

          and now that I’m thinking about it, I’m surprised they didn’t have Motorola make the Elipses as a Droid tablet…

    • tatum

      You could ask Apple the same thing. But hey, it helped Android take over the market.

      • regkilla

        take over? LMAO!

        • BSweetness

          In Q1 of this year, Android had an 80% market share globally for smartphone operating systems. While it might not be a complete take over, it’s a very sizable majority.

          • malcmilli

            yes i agree android has a huge market share and that is mostly due to the att exclusivity deal… but we cant talk global numbers if we are referring to a US exclusivity deal. The original iphone was also launch in a hand full of other countries, but not a complete global launch. So we should probably keep the comparison an apple to apples one and only count US market-share. There i believe apple has something like 40% market-share.

            That is far from a take over in the United states. Not to defend apple, and the deal did help android gain a huge following, but it definitely hasnt been “taken over.” Especially when it’s profit margins consistently out shine most its competitors.

          • BSweetness

            Valid point. But given the original comment in question – “But hey, it helped Android take over the market” – I’d say global market share is just as valid. The AT&T exclusivity deal with the iPhone gave Android a strong footing in the U.S. upon which it was able to build globally. From that point of view, the exclusivity deal did help with the global market share.

            That said, I don’t think the exclusivity deal was the major force behind Android gaining 80% of the market globally. The major force there is the ability to produce a variety of different phones that meet different needs, with low cost phones for emerging markets being one of the major keys.

          • malcmilli

            i agree.

          • With 30% profit share and 20% app revenue share. So in the part that counts in business, Android is a minority player.

      • Yep. Android took over so well people are unwilling to get a phone unless it is free and even then…

    • PoisonApple31

      It would have just sold more if they put high end specs in the damn thing. It doesn’t matter if it has one of the best user experiences out there for Android, the U.S. lives for a spec war.

      • You obviously know nothing lol… Iphone sells more than anything and has subpar specs… also there are more powerful phones then the Galaxy s5 and that phone will sell more than any Android phone

        • G4

          well, let’s not call it “iphone”. It’s not iphone anymore, it’s iphoneS. A full spec-price-materials lineup of phones. mini-choice of mini-phones.

        • PoisonApple31

          I said nothing about the iPhone I was speaking about Android. Instead of trying to decipher some hidden meaning in what I wrote, why don’t you just respond to what is there. You are just so butthurt anytime someone doesn’t glorify your Moto X that you can’t even process someone else’s comment straight. Thanks for the laugh.

        • HarvesterX

          The much slower “slower” CPU in the iPhone 5s is not subpar. In fact it’s rather awesome. I agree about the rest of the iPhone though.

      • Oblivion_of_Mediocrity

        if you thought that Google is going to make Moto X a high-end phone, you don’t understand Google’s goals.
        Moto X+1 (by Lenovo? made in China?) will not have hi-end specs as well.
        X+1/X2 will be a plastic cheap mediocrity. Yes, 1080p.

        + be prepared for 100% UGLY Lenovo designs. and “Motorola by LEnovo” bullsh*t branding.

        Galaxy NOTE 4 with 5.99″ QHD AMOLED, Exynos 6/ LTE cat6, 3,800 mAh and revamped TouchWiz is the only smartphone to dream about currently.

        • Ryan

          The Moto X2 (is what I’m going to call it) is a Moto/Google product, nothing to do with Lenovo. The products after that could very well be Lenovo/Moto though… The full purchase has not been completed yet for the buyout of Motorola to Lenovo.

      • bkosh84

        No, Android fanboys live for a spec war.. Which in the grand scheme of things, are a very little percentage of people in the US. My Mom/Dad could give two shits whether a phone has a Snapdragon 801 or 805 Processor in their phone.

        • PoisonApple31

          My comment was poorly written, but I was referring to just Android users. Are the low end smartphones outselling the high end in the US?

  • AngryBadger

    Hmm, ‘exclusive’ as in for launch or forever after. I mean, GTA V is getting some next-gen / PC love now.

  • hfoster52

    Worked for Apple and AT&T before. But Amazon is no Apple.

    • hfoster52

      Yup I see comment below and they are right Apple did own up to that mistake.

    • On2Vegas

      There also wasn’t anything else like the iPhone on the market at that time.

      • hfoster52

        True. It was blackberry and windows.

      • sirmeili

        Perhaps there is nothing like the “Amazon phone” now….. could be!!! You never know!!!!! Yeah, I doubt it too 🙁

  • Higher_Ground

    of course exclusivity is a mistake…. what sound argument is there to support it?

    • Cael

      You get can get a Droid Maxx and shove great battery life down every one else’s throats.

      • sirmeili

        Verizon exclusives make a bit more sense to me (though I suppose they could make a Sprint version). It’s a different Tech. Here’s hoping that one day we can be like the rest of the world and have just 1 cell phone tech (VoLTE maybe?)

  • Stephen

    exclusivity never works

    • MatisyahuSerious

      thats what i keep telling my wife…

  • OreoMan

    This is what killed the Moto X customization for Motorola as well. Now that plant is closing and killing off a lot of jobs in Texas.

    • Cael

      I think this is a bit overreaching…

      • OreoMan

        How so? Had they opened up the customization process to the masses, they may have sold a lot more units in a timely manner. Several people I work with were waiting for the customization capability to come to VZW, but instead ended up buying other Android phones because it took too long. I’ve read others stating the same thing. Granted my statement is an assumption, but I’m pretty sure that exclusivity played a significant part in Moto not seeing the numbers they had anticipated with the customization push.

        • Cael

          Regardless of whether it was opened up earlier or not, I don’t think it would have saved the plant anyway. There are reasons why companies manufacture in China, its cheaper. Plus even if it wasn’t announced to be closing yet, it should be obvious that Lenovo would have closed it anyway if their purchase of Motorola is approved.
          Motorola made money off the exclusive deal regardless. What really killed it was how it was implemented.

          • Justtyn Hutcheson

            I’m not even sure that MotoMaker is going to die entirely. Recall, Lenovo has several assembly plants in the US that they themselves own. It makes absolutely zero sense, looking beyond the merger that all parties involved 110% expect to be approved, for Motorola to continue renting assembly space when their new parent company has space in their plants that they aren’t using.

            The program needs to be updated and streamlined no doubt, and definitely needs a kick-ass advertising campaign, but overall I think it has been successful enough to keep pushing forward with for at least one more generation. They put way too many resources into the program to drop it after a single product generation.

  • Steve Rosner

    I agree w/ that guy.

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  • Apple also started the iPhone with an AT&T exclusivity agreement… didn’t they (apple) recently come out publicly saying it was a mistake for them to not include VZ and others? …just sayin

    • On2Vegas

      They really did leave the door open when they did that. The OG Droid on VZW (0:28), really did put Android on the map. I still think Android would have dominated eventually, but it probably would have taken longer.


      • HarvesterX

        My first smartphone and how I fell in love with the OS. I’ve watched and help nurture it grow (Android) like it was a baby.

    • MH

      Actually, verizon turned apple down from what I heard….mainly over the update process. Obviously verizon capitulated and got the iphone 4s….but the damage was done. AT&T is what it is because of the iFail.

      • You’re right, I do remember that. Thanks for clarifying it.

        My point is that Apple later admitted it was a mistake or misfortune for them to have debuted on only one carrier… Just trying to support Legere’s argument. I sure as hell don’t want the Amazon phone, but it’s a shame it’s only on AT&T.

        As long as the X+1 is on all carriers, I’m good.

        • Cael

          They only admit it was a mistake because Android dominated because of it.

        • MH

          Verizon is the one who really lost out. They would be 2x as big as they are now had they debuted the iphone, and AT&T would be struggling with TMO. Android benefitted from it though, as it pushed verizon to develop the droid brand to compete.

          • Cael

            I disagree. Verizon probably would have been in the same mess as AT&T because their Edge/3G was already slow and they probably would have gotten rid of unlimited data a lot sooner.

          • MH

            I see your point of the mass influx of iphones bogging down the 3G. However LTE was just starting to be developed in 2007, and verizon was the one pushing it. All it would have done is force them to work even faster.

        • Rick O’Shea

          What I had heard years ago was that Verizon turned Apple down for a different reason: Bargaining strong with what they thought to be a game-changer, Apple demanded a cut of the phone revenue as part of their exclusivity contract, not just money from selling iPhone hardware. So, at that time (before the current Family Plan nonsense), Apple would receive a small portion from every phone call that was made on an iPhone on the Verizon network. Verizon saw this as a huge risk to their revenue stream. (And, we know how much Verizon tries to protect their revenue stream). Verizon saw this as a huge risk to their profits if the iPhone didn’t pan out. Their counter-offers to Apple did not include a cut of the phone call revenue, and the talks ended after that.

      • regkilla

        iFail huh? wow Fandroid much?

        • MH

          Someone is butthurt about a little joke. Cute.

      • Chyort

        This is actually a common misconception. I heard this when I worked at Verizon as a Tech Rep. CEO later actually mentioned that VZW was never actually approached by Apple.

        • MH


    • j

      VZW did turn them down; weren’t willing to give Apple so much control over a device running on their network. It seems like the exclusivity ‘worked’ since they sold a ton of iPhones, but they would have sold a ton more if it were on every network. It only worked well for AT&T because the first iPhone truly WAS revolutionary, whereas no phone since has been, period.

      • Cael

        You mean Apple wasn’t going to give Verizon control over their device lol