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AT&T Reduces Individual Plan Prices by $15, Now Start at $65 for a Single Line

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Competition is a good thing, especially when it comes to smartphone plans. Almost certainly in response to T-Mobile’s doubling of data for entry-level price tier customers last Friday, AT&T announced a price cut for no-contract plans with two or fewer lines.

Single-line Mobile Share Value plans now start at $65, a $15 savings, while two-line accounts are $90. That price will net you 2GB of data, unlimited talk and text, unlimited international messaging in 190 countries and 50GB of AT&T Locker cloud storage. In addition, AT&T is offering a $100 bill credit for activating a new line of postpaid service.

AT&T’s most recent effort is only the latest in a series of price cuts and plan changes that have seen the carrier become more competitive in the mobile service industry. In February, AT&T reduced the price of its family plans, and in January, the carrier infamously offered $450 for T-Mobile customers to switch to its service.

Here’s the press release:

Last month, AT&T announced its best-ever pricing plans for families and small businesses and great international offers. Beginning Sunday, AT&T will extend savings to customers with one and two lines with the introduction of a new lower priced 2GB Mobile Share Value plan starting at $65 a month, which is $15off the current 2GB plan for one smartphone with no annual service contract.

New and existing AT&T consumer and business customers will see great value in this plan, which includes domestic unlimited talk and text, as well as unlimited international messaging from the U.S. to select countries. AT&T customers with a compatible device may also sign up for 50GB of cloud storage at no additional charge.

Need more than 2 lines?

Our Mobile Share Value Plans for families and businesses start at $145 for10GB of data and 3 smartphone lines with no annual service contracts.

Additionally, AT&T recently added unlimited international messaging (text,picture and video) to all Mobile Share Value plans for no additional cost.Unlimited international messaging includes messages sent from the U.S.,Puerto Rico and U.S. Virgin Islands to more than 190 countries for textmessages and 120 countries for picture & video messages.

With Mobile Share Value plans, eligible customers can choose to purchase aphone with an AT&T NextSM installment agreement with no annual servicecontract and no down payment. And with AT&T NextSM, qualified customerscan get a new smartphone every year. Visit a store or att.com/next for plandetails and conditions. Mobile Share Value plan customers can additionallybring their own device or purchase a phone at full retail price. Customersmay also choose from a larger amount of data if needed.

“We’re continuing the trend of offering more value to our new and existingcustomers. Not only are families and small businesses able to save more ontheir monthly data plans, we’re now delivering that same great value toindividual customers on the nation’s most reliable 4G LTE network,” saidDavid Christopher, chief marketing officer, AT&T Mobility. “We’redelivering more savings for customers across the board – backed byaward-winning customer service – with AT&T the value keeps getting better.”

With 50GB of cloud storage from AT&T Locker, customers can keep more than30,000 pictures safe and secure in the network and access them acrossmultiple connected devices. With AT&T Locker’s cloud storage, customers canstore photos, videos, music and documents.

And, for a limited time, all new and existing AT&T customers receive a $100 bill credit for each new qualified line of postpaid wireless service added – whether a smartphone, tablet, feature phone, mobile hotspot or AT&T Wireless Home Phone.

  • Tyrone Biggums
  • Tyrone Biggums
  • TC Infantino

    Didn’t the last JD Powers independant consumer poll debunk AT&Ts ‘Most Reliable Network’ claim?

  • d-rock

    While I can never have Tmobile until they commit to AT LEAST 3G/4G service along intercity travel routes (Tulsa to OKC or Dallas to Houston), I do love how they are forcing AT&T and Verizon to slash prices. Win Win for all customers!

  • saimin

    I’ve been using the T-Mobile $30/month 5GB plan with my Nexus 5. Data speeds are much faster than I used to get with Verizon and love the price. Don’t know why anyone would consider a $65 plan to be interesting.

    • Shawn John

      My point exactly, but it’s because of coverage. They don’t get great coverage so they need $65 plans..Sucks to be them.

  • br_hermon

    Either I’m not seeing it or AT&T’s website sucks… Where on their site can I go to find out more on pricing for this deal? I’m interested in the 2 lines for 90 but want to see how much it could cost for more data and factor in BYOD.

    So if I understand this correctly, I could pay Straight Talk 90/month for 2 phones each with throttled 2.5gb of data, without tethering. Or I could pay AT&T 90/month (+ extra data fee) for 2 phones without throttled data and tethering is included? No extra charge if I BYOD? Does anyone know anything more about this or could provide me a link to play around with the pricing structure?

    • devman

      For 2 lines the $90 is broken out as such: $25 per line, $40 for 2GB of shared data (1GB per line). You only get the $25 per line price if you BYOD or buy a phone on AT&T Next, if you buy a subsidized phone it will be $40 per subsidized line instead of $25.

      • br_hermon

        Thanks for the feedback devman. After looking through their site a second time, I found the info about an hour ago. The price isn’t too bad… but it isn’t amazing either. And they get you when you jump from 2 to 4gb. The cost jumps $30. Like I said $120 for 2 lines and 4gb isn’t terrible, but I can get that, or cheaper, elsewhere.

  • Tyrone Biggums

    So for 3 lines its $145 straight up or are they gonna charge an additional $10 a line as usual?

    • PoisonApple31

      Straight up – if you bring your own devices, or join their Next plan. You can’t get cheap phones on contract for those prices though.

    • WickedToby741

      It’s $145 before taxes and fees. So expect something along the lines of an additional $5-10/month.

  • UncleFan

    None of these “price drops” disguise the fact that rates have skyrocketed for some customers on both T-Mobile and AT&T due to the forced unlimited talk/text plans. Bring back 500 minute plans for $20 less than unlimited, THEN we’ll have something to celebrate!

  • Chippah

    pays $165 a month for Verizon. 2 unlimited data plans with 200txt. 1 dumbphone line..
    I dont even use that much data, but its the principle…

    2gb is still too little to switch, saying $30 bucks a month with unlimt txt and say a 5-8 gb plan would be much more compelling to make the switch.

    However Getting sick of Verizons sh*t.

  • Mike

    Hmm…does the $100 bill credit include new month to month activations with BYOD? I’ll test AT&T’s network for a month for free.

  • J. Gilbertson

    BYOD to AT&T is starting to look like a really nice option in contrast to prepaid and Verizon. BYOD and not get locked into 2 years. Get 10 gigs of data on two lines plus the corporate discount that at least makes it more affordable than Verizon. Still more than prepaid but at least you have the ability to roam and are priority on the network over prepaids.

    • MKader17

      Thanks for reminding me about corporate discount! Only thing I need to figure out is what the taxes and fees will be and I can say goodbye to Net10.

  • Disqus_n00b

    Wonder if they will adjust their GoPhone prices soon as well. The $60 2GB is really the only acceptable tier.

  • Shawn John

    HAHAHAH…..I love how T-Mo has the other carriers scrambling. Keep’em on their toes TMO!…Can’t wait until the $50 phones hit the market and more price drop continues.

    • Cory_S

      The difference is AT&T has the cash to call T-Mobiles bluff. They can keep cutting prices until T-Mobile goes broke.

      • Shawn John

        Doubt it, did you look at the fourth quarter report? And how many new customers TMO ushered in? Carrier’s like TMO force the Big dogs to drop their prices. Before you know it, well have $30 Everything plans….Im glad the FCC blocked the merger, so now TMO is keeping them all honest and not bending over customers.

        • Cory_S

          That was form before AT&T reacted, and you missed my point anyway. AT&T could afford to do a 30 dollar everything plan and just raise prices back up when T-Mobile folded. It is impossible for them to win now that AT&T has called their bluff. They are just going to sap them dry of money and then things will be back to the way they were.

          • Marc

            You know that TMO is just a subsidiary of Deutsche Telekom, right?! They have very deep pockets themselves.

          • Franklin Ramsey

            You know that Deusche Telekom has been looking to sell their controlling interest in T-Mobile?

          • Marc

            You are right. They were interested in selling their US operation due to cost, but in a recent interview Rene Obermann (DTE CEO) said that TMO US won’t be sold off any time soon.

          • Franklin Ramsey

            I can almost guarantee that they are still interested. All it would take is someone coming along with a firm offer that they thought had a decent to generous valuation of the company. Once a company is looking to sell their shares, something fairly large would have to happen to make them want to keep holding on to them. Unless they thought the Q4 results were beyond phenomenal, I’m sure they would still entertain offers.

          • Cael

            AT&T’s shareholders would never allow that.

        • David

          Well, I was one of those new customers, but I will be leaving T-Mobile due to lack of coverage in areas I frequent. So good for T-Mobile doing what they do. AT&T prices are going down and I get great coverage with them.

      • Shawn John

        You make it sound like TMO is some over night piggy back carrier. They have long pockets also. Enough to have used 20 million in marketing efforts to uphold the un-carrier movement.

        • Marc

          The failed merger was definitely the best that could have happened to the company and wireless industry as a whole.

          • Shawn John

            I totally agree, that failed merger gave TMO the “boost” it needed to stay alfoat amongst the other carriers and they are making great use of their second life.

        • PoisonApple31

          So why doesn’t T-Mobile use that money to put some fricken towers up or provide coverage in rural areas? Highways and big cities aren’t enough.

    • PoisonApple31

      I thought AT&T and Verizon were two superpowers, guess not. You don’t see Verizon handing out any non-contract price breaks.

      • Cael

        T-Mobile needs to start going directly after Verizon now.

    • Chippah

      T-mobile will always be a joke in Rual areas compared to VZW and ATT.
      They dont have the $$$, plus it would take 10 years for them to catch up with their infrastructure.
      I would love to go tmo from vzw, but zero zervice in NNJ- PA

      • PoisonApple31

        Service is crap in Wisconsin too.

      • LionStone

        I’m in a rural area and my N5 is on T-Mo and it’s trumping everyone else… on HSPA where VZW is 2G, AT&T is on Edge and US Cellular is 3G. But yes, generally VZW does trump the others but not always!

      • Gue2

        In a suburban area and T-Mobile actually gets better service here lol.

        • JoshGroff

          I get solid coverage from Lansdale to Allentown which is about as far as I ever commute. Hard to pass up that cheap t-mo pricing for coverage I don’t need. (Plus, WiFi calling anyone?)

  • Intellectua1

    I have 2 lines and my bill is $197. I’ll see what I can do since it says 2 line accounts start at $90 and I definitely need the unlimited international messaging..

    • Ssl0408

      I have two lines and I switched to the new mobile share plan. My base rate is now $130 for 10gb. You should look onto so you can save some money.

      • Ssl0408

        *look into it*

    • sc0rch3d

      I switched on Sunday to the same plan as @intellectua1:disqus mentioned below. i’m not sure about the int’l messaging, but i am for certain that i will be buying devices outright since those adds are only $15/mo as opposed to $40/mo for contract phones (ATT can go F themselves if they think i’m getting on the Next plan).

      I’m a fan of used phones and Nexus pricing anyway. We’re all sick of contracts, so time to vote with our wallet!

      • Mark

        The savings in the reduced rate from $40 to $15 or $40 to $25 is actually less than the amount you would spend on a flagship phone (outside of the nexus). In your case you saved money, but say you get a G2 or S5 for $600-$700 you would actually be spending more than the $25 x 12 = $300 or $180 you save by bringing your own phone.

        I guess it a battle of whether you want the latest and greatest or stick with what you got and save

        • sc0rch3d

          unfortunately, the way of the world, when I was single it was all about the latest and greatest and savoring unlimited data. Now that I’m married and looking to put the little on a line, my budget is more important than my desire for technology (and I know ATT prays on that kind of thinking).

          As long as my family has enough data (10GB now) to do virtually unlimited facebooking and netflixing…i’m good. :)

          • David Tyler

            I agree with you 100%. I gave up my Verizon unlimited data for ATT 10GB data. I believe there is more to life than cell phones. I will keep my HTC One until it falls apart.

  • jeff manning

    AIO looks better

    • Cory_S

      Tried them. I couldn’t put up with the 120ms+ ping times. I can deal with fake (throttled) LTE, as I rarely notice anything over 5mbps…but latency is a big deal.

      • MK17

        I wonder if I have the same issue with Net10. I get a much better response on HSPA+ compared to LTE (never checked actual speeds) and it’s not even a populated area for LTE.

        • Scott

          It is the same for Net10 and straight talk. I have straight talk and constantly get delayed push notifications because of it.

      • ilovetechnology

        In what way did the ping times ruin it for you? I’m honestly asking because I’m considering giving AIO a try, and it seems that higher pings shouldn’t really affect the experience for typical smartphone activities (unless I’m missing something).

        • Cory_S

          Pretty much any real time communication service like video chat, or VOIP is worthless at that latency. And the page load times are very noticeable affected by it. I’ts not just 120ms until the page starts to load, it’s 120ms for each negotiation that takes place when you visit the URL, from DNS resolution, down to actual site graphics. 4-7 seconds before the page started to load, and then each link on the page was not uncommon.

          Latency is actually the “speed” of your connection. bandwidth is just your pipeline. Race car vs Semi.

    • monkey082506

      I’m on AIO with 7GB of data at $65 a month, no complaints. I’d say it looks much better.

    • zionlion02

      I know each has their own experience. I just left AIO after 3 months. Liked their signals, speeds, and cust service. However, and this is what killed it, I was having an issue with losing connection to the network. So, after changing cities (flying, for example) and starting my phone, I could not connect to data. Turning on wifi, and going back, I could not connect to data. I had to either turn off and pull out the sim, or contact their chat. Apparently it was a KitKat issue and this exists all over the place (you can find people having this issue, some readers here too). This is with the moto x. I would also randomly lose the ability to send MMS texts (pics, multi contact messages). I had to rebuild the APN every time this happened. That was the ultimate deal breaker for me. Beauty of the pre-paid, is you can switch whenever. I ported my number to T-Mo, and got up and running there. Literally took me 24 hours to buy, overnight the card, port, and be up and running. I will admit, the connection isn’t quite as good (I’m in San Francisco), but it’s good enough for 30 bones a month and 5GB of data. If this doesnt cut it, I can always go Go-Phone, even though that’s more money. Porting there is just as easy.

      Hope that helps, that was my experience with an ATT Moto-X on AIO. If that doesnt happen to you, you’ll love them. It’s not a universal issue, I don’t think.