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Fitbit Unveils Force, the Newest Watch to Help Track Your Activity and Sleep

Fitbit Force

Fitbit unveiled the newest product in the company’s fitness lineup this morning, the Force watch. The device has a sleek, minimal look to it, letting users track their daily activities, while also tracking sleep cycles. The watch automatically syncs to the the manager application running on your device, which then syncs to the online tools Fitbit provides. This includes trackers for calories, steps taken, floors conquered, and a lot more. With tracking comes competition, so competing against your friends that also have a Force is a great way to motivate yourself to get out there and stay healthy. 

Another thing you have to give Fitbit credit for is its ability to make sure the device works with current smartphones, including ones that run Android. We wish Nike did this with the Fuelband, but we are still waiting for their support.

The Force watch will go on sale for $129.95, starting in about 2-3 weeks from many different retailers. See below for more details.

Fitbit Debuts Force – the Most Advanced Wireless Activity and Sleep-Tracking Wristband Yet

Comfortable and stylish, Force is the first and only wristband featuring an OLED display with real-time access to all your activity stats including stairs; wirelessly syncs to leading devices 

SAN FRANCISCO – October 10, 2013- Fitbit, the leader in the fast-growing Connected Health and Fitness category, today announced Fitbit Force, a sleek, advanced, high-performance wireless activity and sleep-tracking wristband. Following on the success of Fitbit Flex, Fitbit Force has a highly visible, OLED display that provides instant access to all your activity stats right on your wrist, keeping you motivated throughout the day. In real time, Fitbit shows you: steps taken, distance traveled, calories burned, active minutes as well as floors climbed. Force also monitors your sleep, can wake you with a silent alarm, serves as a sleek watch and can even provide incoming call notifications.* Fitbit Force is the first and only in its category to be able to capture and display all of these stats on your wrist, as well as wirelessly and automatically sync them to leading Apple & Android smartphones and your computer, helping you push further to achieve your fitness goals.

“The new Force is a must-have tool for all my clients – it’s like having a personal trainer on your wrist,” said Harley Pasternak, best-selling fitness and nutrition author, and celebrity personal trainer. “I use Fitbit products with my clients because they are easy-to-use, accurate and make people want to move more – and more movement means better health, better fitness and a better body.”

Fitbit Force Top Features and Benefits

  • OLED display screen for instant stats and time: Force accurately measures and shows steps, distance, calories burned, active minutes, floors climbed and the time on an easy-to-view OLED display on the wristband
  • Altimeter takes you to new heights: Force contains a state-of the-art altimeter to track how many floors or how high you climb each day
  • Track active minutes to increase your burn: Along with steps, distance and calories burned, you can set a goal for daily “active minutes,” which are moderate-to-high intensity cardio minutes (Center for Disease Control recommends 150 minutes/week)
  • Sleep monitoring & silent wake alarm: Track sleep quality, including number of hours slept and how many times you wake or are restless; Force also has a silent wake alarm that gently vibrates to wake you and won’t disturb your partner
  • Bluetooth 4.0 allows wireless, automatic syncing: Force stats sync wirelessly to leading mobile phones and tablets so progress is always up to date without having to plug in; Android users simply tap the NFC-enabled Force to a phone to launch the Fitbit app
  • Receive smart call notifications on your Force: With Apple iOS 7 4S and higher smartphones, you can choose to receive incoming call notifications right on your Force when your phone is nearby
  • Motivational online & mobile tools: Stay motivated with notifications, badges and leaderboards; cheer, taunt and direct message your friends throughout the day – reach your goals faster with a little friendly competition
  • Comfortable to wear 24/7: Designed to be comfortable and stylish, Force is also water resistant and can withstand even the sweatiest workout, so you can wear it day and night; plus, Force has a battery life of 7-10 days
  • Sophisticated, advanced design: Available in two classic colors (Black and Slate), the sleek Force wristband looks good no matter what you’re doing

“We are continuously looking for ways to take wireless tracking devices and wearable technologies to the next level, and I feel strongly that Force, with its sophisticated design and instant and easy access to all your daily activity right on your wrist, delivers on the promise of what a next-generation activity tracker should be,” said James Park, CEO and Co-Founder of Fitbit.

Motivational Online & Social Tools
With Force, you set personal fitness goals and can tap into Fitbit’s motivational social tools to help reach them, like notifications, badges and leaderboards. New friend-to-friend messaging allows you to cheer and taunt friends directly on your mobile device throughout the day using the Fitbit iPhone or Android app. Fitbit’s latest iPhone app just got a new look with a sleek, iOS 7-inspired design, enhanced syncing and simplified navigation. Vibrating notifications on the Force wristband celebrate you as you meet your daily goals. Fitbit also supports its community by integrating with an unmatched number of leading health and fitness apps. Fitbit is the top downloaded app for connected fitness devices on the Apple iTunes store and the Google Play store, and Fitbit trackers have consistently been the #1 selling devices within the Fitness Technology category.**

Differentiating Bluetooth 4.0 Technology
Force features Bluetooth 4.0 technology, which allows your activity stats to wirelessly and automatically sync to your smartphone and tablet, making it effortless for you to see progress toward the personal fitness goals you set. Fitbit offers in-the-moment, automatic reminders based on your current stats for continuous motivation throughout the day, without ever having to plug in. Force syncs with leading mobile devices, including iPhone 4S and later, iPad 3rd Gen and later, and select Android devices, like the Samsung Galaxy S3 and S4, Note II and Note 10.1.

Widest Variety of Activity Trackers on the Market
We’re aware that there is no “one size fits all” option in fitness. With the introduction of Force, Fitbit now offers two fantastic wristband options within its family of health and fitness products that motivate you to stay active, live better and reach your goals:

· Force is an advanced wristband tracker with a comfortable and stylish design, featuring an OLED display for people who want instant access to all of the best activity stats 24/7

· The award-winning Fitbit Flex is a flexible, interchangeable wristband tracker that offers a slim, minimalistic design for people that are goal-oriented and want more flexibility in accessorizing

Fitbit Force ($129.95) is available for order today on fitbit.com and will be available in select retailers in two-three weeks

  • Tod Cox

    If you are an REI member you can use the current 20% off coupon even though it listed as “back ordered”. $111, pretty sweet deal.

  • fitbit ftw

    This is as good as it gets for activity tracker and Android… as long as Tim Cook remains on the board at Nike… we’ll never see Nike Fuelband support on Android.. but I guess that doesn’t matter for some since there are those that prefer fitbit over nike

  • mcdonsco

    surprised it still doesn’t have a heart rate monitor builtin? Seems easy enough to do, just put it in the band?

    But knowing that its likely the same device (in terms of physical) as the flex, then it’s just a device inserted into a rubber band, so that would then be two devices…though, I wish they would change that too.

  • Jeff Mowbray

    Just bought the zip and am happy with it. Not bad for $60

  • Raven

    I have the FitBit Zip and it is a nice little device. I have looked at the Flex before and now this would be nice upgrade to that, but I am a little skeptical of wrist mounted step trackers versus the Zip I wear on my hip. Can anyone attest to how accurately they can track steps from your wrist? Our company is running an incentive plan for getting an average of 5,000 steps in every day for a 6 week period with a bonus for an average of at least 7,500. I would hate to be missing some steps if I switched to a wrist based tracker.

    • Karen

      I have the flex and my mom has whichever one is on her hip. When we were in the car the other day, I actually got a few more steps as I apparently talk with my hands a lot.

  • Stewie


    Receive smart call notifications on your Force: With Apple iOS 7 4S and higher smartphones, you can choose to receive incoming call notifications right on your Force when your phone is nearby”
    so Unless listed elsewhere, android call notifications are out …

  • JMonkeYJ

    does Fitbit have the wakeup alarm like Jawbone Up where it detects if you are in a light sleep near your desired alarm time and wakes you up?

    • Karen

      No, it doesn’t detect when to wake you up. But you can set an alarm and it “silently vibrates” on your wrist. It’s been enough to wake me up. It also tracks my sleeping overnight and tells me how long it took for me to fall asleep and how many times I was awake/restless.

      • Tim Buchanan

        I feel like knowing that I’m tracking that information would actually make it harder to fall asleep.

        • yeah

          For a few days, yeah.

  • cgalyon

    Good features, to be sure. It seems like there are two distinctly different categories of fitness devices, unfortunately. The “daily activity tracker” which monitors general activity (like Fitbit does) and “sports activity tracker”, which is designed more for precise GPS tracking and heart rate monitoring. I wish these could be combined into one device. It’s these functions that make me constantly look at new smartwatch announcements (because maybe one will finally do all of this).

  • AllTeam

    “Force syncs with leading mobile devices, including iPhone 4S and later, iPad 3rd Gen and later, and select Android devices, like the Samsung Galaxy S3 and S4, Note II and Note 10.1.” According to their website, they need to remove the “like” option. It ONLY syncs with those phones. Probably my biggest holding point is that is only works with Samsung phones officially. I want one but not to have to do extra work.

    • JMonkeYJ

      i think it actually supports any android device with BT 4.0 support (both hardware and software), but their website isn’t totally clear on that. in other words, if you have BT 4.0 and android 4.3 or a phone with specific BT 4.0 support, i think it will work.

      • Raven

        Our company bought the FitBit Zip for all of us as part of a health initiative. It is a nice little device. But, I have heard many people say that the FitBit Zip does NOT work with the Nexus 4 running 4.3 even though you would think that it should.

        • justjmatt

          Apparently there are some issues in the software that either Google or Fitbit have to resolve. It’s already an entry in the Fitbit support knowledge base.

      • Pedro

        BT Low Energy doesn’t work in Android yet. The software isn’t ready. Samsung wrote its own drivers for TW, so BT-LE works on Sammy phones only.

    • JMonkeYJ
      • AllTeam

        Yeah I have found that but its hard to see if it will work and make the $130 investment without knowing if it will work or not.

    • Karen

      I have the FitBit Flex and an S3…. so the app “works” on my phone. If by “works” they mean it sometimes reboots my phone as it’s trying to sync. That’s always fun. When it does work, it is quite convenient to have it sync to my phone. This new device will show you how many steps, flights, etc. you have, so it isn’t as big of a deal to have it sync’d (unless you don’t have a computer to sync it to once a day or whatever).

  • ryan savini

    Yup, already decided i will be buying one. looks a lot more comfy than a Polar…. kewl

  • Daeshaun Griffiths

    it’s not googley enough for me. It looks comfortable, but i’d like something that did this + notifications + ADM (press a button on my watch to ring my lost phone? yeah) + weather/gnow. Make it waterproof and i don’t know if theres a price i wouldnt pay. Changing my picture to kirby, i’m always in dream land.

    • carluverdrm2004

      +1 for the last sentence alone.

    • Payaso

      Add in a calorie intake counter, a blood pressure monitor and a glucose hdl levels now we’re talking.

    • M0nk

      This will have call notifications. It should be a simple update to full notifications and I’m sold. The only thing I want is a watch with notifications and 1 week battery life. All the other fitbit functions doesn’t hurt.

  • Jpx

    Already bought it, some one stole my freaking FitBit flex when I was charging it to play basketball. Perfect timing. You can bet I’m not doing that again

    • Payaso

      Its like our both ours we’ll just keep it at my house homie.

      • Jpx

        Lol iight, just don’t get it too sweaty bro

  • http://people.ign.com/mrfrodo24 MrFrodo24

    Must.. suppress… impulse… BUY!

  • Tom Luley

    I JUST got the FitBit Flex like 3 weeks ago, damnit! And I was saying how I wish it had a mini display to tell time. DAMNIT v2!

    Oh well, I bet this sells pretty well.

    • AnthonyMoya

      Fitbit said that if you bought it through them you can send it back for a refund and purchase the Force or you can check the return policy where you got it from.