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New Flattened, Minimal Google Homepage is Rolling Out

new google homepage

A couple of readers noticed this morning that the Google homepage has updated with a much more minimal UI, including a new flat logo. Gone are the shadows on the logo, and the black bar with links to additional Google services – in is a flat, color-tweaked logo and Chrome-style app button situated in the top right corner that gives shortcuts to other Google apps. 

It should be noted that this Google homepage style has been an experiment for a few months, but this appears to be a rollout to non-experimental users.

Here is a comparison of the new and old logos:

new google logo

old google logo

And here are some screenshots showing how the new app button will work throughout services. As you can tell, I’m only able to see the new UI through my phone’s browser and not in a desktop browser.

Screenshot_2013-09-13-07-51-06 Screenshot_2013-09-13-07-51-21 Screenshot_2013-09-13-07-52-05

Anyone else seeing the new look this morning?

Cheers Damian and Aaron!

  • Robert Young

    it just now came!!! three weeks later!!! what the F!

  • Aaditya Menon

    Google India’s (google.co.in) new homepage now accessible using Google Chrome , but not Google.com

  • Koh Mingyang

    Yep, I saw it but on my computer. I never got to see it again

  • http://twitter.com/jdrch jdrch

    Good thing Windows Phone debuted flat design a while back.

  • Master O’Disaster

    Yuk.

  • derp

    I Just use the chrome’s url for searching :

  • Ahmed Abbas

    yeah , yesterday chrome updated and showed me a new interface and i saw this on google homepage .. but today it got back to the previous version and i don’t know what happened .. it was a good experience though :)

  • Matthew Ponce de Leon

    This is what it looks like. I’m glad I took a screenshot of it before Google changed it back.

    • usaff22

      Do you still have it? You could use “Edit this Cookie” and everyone could get the new layout :p

  • Matthew Ponce de Leon

    I had the new homepage yesterday, but it changed back today.

  • TimeTravelHome

    This also looks like it could be in response to Yahoo’s new logo…which boasts having “chiseled triangular depth” so that the letter Y appears on the letters.

    IMO the logo wouldn’t be nearly as awful if only they had just kept it flat. And now that Google has ditched the bevel… Yahoo is again, outdated.

    • danzii

      (a photo to support the case)

  • The Phenom

    I have it on mine at home and work

  • Mayoo

    It’s been ages since I’ve seen this logo … using Chrome everywhere so I never go on that page anymore.

  • Pakmann2k

    Due to the lack of news today, I will start a thread in here.
    Anyone else upset that the Gnex never really got the docks that were promised to us? I can’t find a three pronged media dock and the “three seashell” car dock never appeared for us VZW folks.
    Tell us some good ideas for putting an old android phone to use after replacement. I use a broken Gnex as a media player and a remote display for my DSLR. It also makes for a decent security camera over wifi and I use it regularly as a remote control for my Google TV. Suprisingly, with the radios off, my Gnex lasts about 2 days with mild to medium use.

    • Shane Redman

      You reminded me I need to get an OTG cable….thanks!

      • Pakmann2k

        Works pretty flawlessly. I setup my DSLR for long exposure shots on a tripod and then don’t have to touch the camera (shake) and can operate it from the phone. Also a good way to set up time lapse shots. The use of the phone versus the camera allows me to keep the LCD off the camera and save some battery life. It can also save the pics directly to the phone instead of the camera which is a handy feature because sometimes I take lightning shots and as soon as they come through, I can share the photos online using wifi.

        • Shane Redman

          Right, I have been using a cheap shutter release I got off of ebay, but planned on getting one and using my N7 since i have photo editing apps right there as well. Canon, Nikon or Sony?

          • Pakmann2k

            Cannon T3i. What’s also nice is there are some time lapse options in the app that aren’t built in the camera.

          • Shane Redman

            I have the same. Guess I’ll order mine today. Do you use the Canon app or a different one?

    • Mark Ryan

      I bought the international 3-pin car dock for cheap last year for my VZ Gnex, and have been using that. Best purchase ever, works great, that is one thing i’m going to miss when I upgrade phones.
      I also have an extra gnex with a cracked screen that I use to charge my spare batteries so I just swap a newly charged battery and run out the door every day.

      I should look into using it as a security cam over wifi…

      • Pakmann2k

        I am going to look for that international car dock. Has to be one out there. I also use the cracked screen version to connect to a bluetooth OBD2 sensor in my car using torque. If something is gonna get greasy, prefer it be my spare phone, not my newer one.

  • NemaCystX

    I think the beveled look was too old for its time, the new flat look, looks much cleaner and more vibrant and still sharp

  • Biv’

    Apple goes flat, Google goes flat! Completely unrelated, though!

    • yahooooooooo

      Yahoo goes 3d!

      • Pakmann2k

        Bing cries alone in the corner.

  • manilaboy1vic

    earth shattering news. thank you

    • http://www.mecha-digital.com/ Jason@MechaDigital

      earth flattening news

  • ddevito

    Honestly – and no offense to DL – but why is this news? I see tons of press about this.

    • Pakmann2k

      Because there is nothing else going on right now and we don’t want to see articles about Kellen’s cat.

      • Sirx

        This would have been a great week to pull a Q&A…

    • Mayoo

      Because Kit Kat isn’t happening at this very moment.

  • http://www.hammertechnologies.net/ Chase Johnson

    I still dont even see the new logo for the Store

  • TheWenger

    It’s because Apple invented the flat UI in iOS 7. “Slavish” copying.

    • iThief

      i’m worried about Nokia Lumia 620 and iphone 5c similarities.
      Too big to be considered a coincidence.))

    • techkid6

      Apple did not Invent flat you moron. Ice Cream Sandwich began rolling out flat (at least in the mobile OS market). Google has been flattening its look since. Google Now was before iOS7, it was flat, no?

      • TheWenger

        Cool the jets, Slick. Sarcasm.

  • Col_Angus

    Nooooope. At least not for me, not yet.

  • John Jenness

    Take your screenshots now before the pillow-bevel disappears with the 90’s!

    • Raven

      I guess I am living in the past as I still prefer the old look. Why is everything going so flat these days? CPU power increasing, GPU power increasing, and what are we doing with all of this power? Rendering flatter and more boring UI’s. Give me 3D rendered alpha blended shadowed everything. Now, excuse me as I go back to work on my TTY terminals.

      • undercoverduck

        They make everything flat in a way to make technology look simpler and more accessible to the public. Also, it’s a trend that’s going on.

        Both aspects could be assigned to the skeuomorphism of Apple, too. Everything was designed to look as much as its real-life counterpart, in order to make everything comprehensible for everybody. And it was a (though somewhat smaller than minimalism’s) trend.

        In the end, one of the two had to win. Just be glad it wasn’t skeuomorphism.

    • David Agosta

      So what you’re saying is that a new crappy bandwagon has replaced the old crappy bandwagon?

  • j

    moving the links to a drop down menu is a horrible idea in my opinion. Those links are the only reason anyone even needs to go to the homepage.

    • Justin W

      Unless you want to… You know… search for something.

  • http://twitter.com/geoff5093 Geoff Johnson

    Google > Bing (except for the free points which I trade it for Microsoft Cash)

    • michael arazan

      Bing > Google in one aspect, Bing doesn’t force a mandatory Moderate search and at least gives you the option to turn off safe search filters. Even though Bing takes twice as long or more to find what I’m searching.

      Sorry Google, I don’t need a Nanny

      • Stephen Riss

        you realize you can turn safe search off on google right?

    • Kie

      how long does this take you?

      • http://twitter.com/geoff5093 Geoff Johnson

        Not too long, you get 1 point for every 2 web searches (15 per day), plus they have bonus points every day. A $3 Microsoft cash voucher is 360 points.

  • Philip J. Fry

    No thanks, I like the black bar.

    • JamesU513

      Sweet avatar…anyone watch the final episode?

      • carluverdrm2004

        It wasn’t bad,I actually enjoyed it! Sorta glad it’s finally over.(or is it? …)

    • Justin W

      Don’t know that the black bat is gone though- he’s on mobile which doesn’t have the black bar AFAIK.

  • dsinc72

    I still have the old look.

  • BiggiePhat

    Don’t see it on my desktop or my mobile device.

  • ItsGmartin28

    not having to scroll everywhere all the time

  • ItsGmartin28

    looks like it will be easier to use