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HTC Looks to Rally Marketshare to 15% With Increased Efforts in Brand Recognition and Customer Loyalty

htc one

Over the past year, HTC has been stuck at around 4% of the global mobile marketshare, struggling to keep up with the likes of Samsung and Apple who continue to boast the majority of phone sales. While at a recent shareholder meeting last week, HTC CEO Peter Chou, looked to rally his investors, stating that with a refocused effort in brand recognition across the globe and customer loyalty programs, HTC could get to as high as 15% marketshare in the near future. 

We managed to maintain a 4-percent global smartphone market share last year and we are determined to do our best to expand the percentage to 10 to 15 percent in the future. Give us some time and we will stage a comeback. We will redouble our efforts this year to further enhance our brand recognition and loyalty around the world.

Chou also highlighted a breakthrough for the company, partnering with America’s top four networks to promote a single device, the HTC One. At the same meeting, another HTC executive said the company is working harder than ever to focus on new product innovations, as well as “upgrading their global marketing mechanism.”

Do work, HTC.

Via: BGR | Focus Taiwan

  • punkroyale

    [violin playing]

  • Gabriel Hart

    Customer loyalty? Thunderbolt. ‘nuf said

    • d-rock

      I hear you…one bad experience can really hurt. When I had to choose between the HTC One and the S4, I simply remembered the Captivate (OG Galaxy S) and the nightmare I had with that phone and it’s GPS (probably the feature I use most on a phone). Although I’m fairly 100% sure the S2, S3, and S4 are fixed, the way Samsung handled it was shameful. It was a hardware defect and they just let people suffer with it.

      • LionStone

        And lets just mention the Fascinate and the Charge while were at it…people take it so personal when it’s really the device with the limitations. Sometimes you pick a good one and sometimes you don’t…

    • JoshGroff

      Butthurt over 1 phone, compare it to the droid charge and revolution and count your blessings. At least it received ICS, albeit a bit late to the party.

      • Gabriel Hart

        Sure, it’s a little extreme. But when you hold onto a phone for the full extent of a 2 year contract…

        It’s ok, I’ve learned my lesson: it’s Nexus devices from here on out for me (or perhaps a “Google Experience” device). Got a Nexus 4 and never looked back.

  • Mvrcel Lgt

    don’t flood the market with the same devices, bring updates for all devices for at least 1 year. Allow SD-Cards, produce a nexus (one? 😉 ) and GO HTC!

  • Richard Sequeira

    Abandon CDMA. Google has and for a good reason.

  • mike

    Fix the buttons and that market share will jump to 10% overnight

    • James

      And make AOSP phones with the ZOE camera. Leave the (non)sense out. Will jump to 20% there.

  • HTC Number One

    • ianblanco

      Or, in the case of this article… Last place 🙂

  • Bill Hill

    LOL, GL

  • Gilbert Estrada

    I’ll think about getting an HTC phone when my current contract is up in September if their ‘loyalty’ program means I can hand in the 4 HTC phones I’ve got right now for a major discount on the price.

    • KleenDroid

      Hey what’s up with Eric these days?

  • jbm

    You mispelled Butterfly S

  • Good_Ole_Pinocchio

    Verizon isn’t helping… God I hate Verizon.

  • HTC just throw in the towel. There is no coming back for you. You paid off Apple in millions so that you could copy the crap out of their crappy iPhone designs so they wouldn’t sue you, and you still suck! Samsung reigns supreme! 😉

    • Good_Ole_Pinocchio

      Oh get a life. Smh

    • Richard Yarrell

      I wish HTC well regardless of the current situation android needs HTC too. I purchase Samsung and will continue to do so brand loyalty definitely as far as the NOTE line of devices. I use to have that same loyalty with the Htc Evo 4g and Evo 3d. But that was then and this is now and plain and simple Samsung rules period.

      • Richard Sequeira

        Same can be said with the GSM versions of my HTC Sensation and HTC Evo 3D. HTC’s downfall can serve everyone as a reminder. I used to remember how great the phones were and no I look at their phone with disgust.

    • Guest


  • jose

    Chou is an idiot. Until they start releasing the EXACT same phone across all carriers and advertise the snot out of that phone they will remain at 4%, maybe even less.

    Samsung has saturated our lives with marketing. I went to the movies this past weekend and Samsung had 2 loooong commercials during the previews. They were actually really good ads. Real life scenarios of how the phone works.

    Samsung and Apple have proven this; you don’t need to make the best device on the planet. You just need to make sure people know about it.

    • Skittlez

      it’s not HTC. at first, Verizon didn’t want the One

      • jose

        I know we say that all the time, but why is that? Do you think it’s because HTC lacks clout? If HTC had made the One a household brand like the Galaxy, do you think Verizon would have picked it up? Sure Verizon can’t be THAT stupid, or….

        • droidbeat

          I think it’s because the One didn’t have a 16gb version. HTC smartly realizes 32gb is the new minimum comfort zone for customers. Verizon is trying to compel folks into paying more for data by forcing them into the cloud. Love their coverage, hate their tactics.

          • T4rd

            That’s exactly what I think it is. The J Butterfly (GSM version of the DNA) has an SD card slot while the DNA doesn’t. The 11 GBs (useable) on the DNA is way too restrictive for me and is the main reason why I chose the Note 2 over it (and the battery life). Though I’m really surprised that Verizon released a 32 GB version of the GS4, I’m betting that Samsung had to bully them into doing that though.

      • Tyler Durden

        Well who would buy a phone that wouldn’t sell well on their carrier.

        • MariaxXT

          go enjoy your laggy touch-wiz and 99 cent samsung s4 calculator. good news now you can get it at any dollar store.

          • Tyler Durden

            Not creative and not funny. Be gone fanboy troll.

          • d-rock

            Did you just reply to yourself here?

          • KleenDroid

            Wow, you must be a calculator aficionado.

            I’ve never seen anyone so passionate about calculators before.

            You go girl!

        • PhoenixPath

          You’re not serious, are you? Do you have any idea how many phones Verizon sells? There might be 3 that would sell better than the HTC One…

  • Mchl496

    They could start by apologizing for the HTC Thunderbolt…

    • Drome

      get over it.

      • Justin W

        And on that note, didn’t an employee already apologize for it?

        • Mchl496

          Some guy that works there is different then the CEO saying our bad for making an inferior product

          • Justin W

            I know it wasn’t the CEO, but regardless, they know it was a poor product.

          • Adam Metzner

            you bought it…

      • Mchl496

        How about this… I’ll get over it once everyone in my family who bought a thunderbolt is no longer stuck with a thunderbolt.

        • HarleyFan72


          • Justin W

            Who’s going to buy a Thunderbolt?

          • HarleyFan72

            I was meaning check out swappa for a “gently” used phone…they can use the T-bolt for hockey pucks…

          • Justin W

            Haha, I know 🙂 I just felt that was the obvious response. Swappa is a good place to get used phones though – much better IMO than Ebay.

          • JoshGroff

            I’ve sold 2 fairly easily, you’d be surprised.

        • KleenDroid

          Strange thing is my wife still has my old Thunderbolt along with one of my emoloyees and a friend. They all run great and are good phones.

          Of course I maintain them all for them. Every one and awhile they start to get laggy… and you would be surprised at what a good cache and dalvik wiping will do.

          People who never maintain their phones shouldn’t be too surprised when they cease to function well.

          Yes I know they had issues back in the day due to software. But custom roms resolved all of them.

          • JoshGroff

            I know right, although, wipes don’t fix the battery drain the bolt had, but considering it was the first LTE/CDMA device, that was to be expected, and it wasn’t the only first gen LTE/CDMA device that had that problem.

    • htc sucks

      I agree. The only way I go back to HTC is I f they give me a free one in exchange for my blunderbolt.

    • shdowman

      Just like Samsung could apologize for the Fascinate….

      • Mchl496

        That’s not even close to the same level of suck. HTC had a flagship phone on the network that blew harder then Amanda Bynes did last night.

        • JoshGroff

          Charge, Bionic, Revolution. Don’t act as if HTC was the only one to release a crappy flagship on Verizon.

          • d-rock

            Actually the common theme there seems to be Verizon. They care too much about limiting what the devices can do on their network and locking them down than ensuring a quality device. Verizon is the primary reason of Phone Woes.

          • JoshGroff

            Pretty much, that and mixing CDMA with the GSM based LTE. When you have to deal with dual radios, there’s going to be issues.

        • Weber

          Come on, leave her out of it.

      • Bionic

        or motorola could apologize for……..me

      • PhoenixPath

        What the heck was wrong with the Fascinate? Still have three of them, and all three are still working fine. One is still on stock GB, being used by my daughter as her phone, the other two are running Jellybean as media players/alarm clocks.

        • d-rock

          None of the Galaxy S phones had working GPS for one. I know it’s not important for some but it was advertised to have GPS and it sucked. I got lost in downtown dallas b/c a 50 meter accuracy isn’t good enough to tell what road you’re on.

          Samsung wouldn’t fix it and didn’t offer any restitution on the flaw.

          • PhoenixPath

            “None of the Galaxy S phones had working GPS for one.”

            Well don’t exaggerate or generalize at all or anything…

            I guess my family had the only ones that worked. Lucky us.
            (Suck it, rest of the world!)

            In all seriousness, it did take a bit to lock (sometimes up to a minute), but I never had it *fail* on me….on any of them.

      • JoshGroff

        Droid Charge*

      • d-rock

        Or the Captivate

    • Kevin McDole

      The HTC One is the apology you’re looking for.

      • JoshGroff

        So was the DNA.

  • azndan4

    Now all they have to do is get verizon to release the one.

    • El_Big_CHRIS

      yeah seriously. I have an upgrade, and thru some costco run-arounds, I’ll be able to keep my unlimited, only thing I want right now is the one. If it comes late this year, then I’ll just hold on for the note 3 or whatever ghost phone moto has been ‘working’ on

      • Greyhame

        Runarounds thru costco? Keep unlimited data? Care to share??

        • ianblanco

          I second this query…

    • You do realize it’s not HTC that’s holding the device back, it’s Verizon. August 1, everyone on Verizon will have the HTC One.

      Verizon is the only carrier in the world that does “extensive testing” on their devices and even than they screw up (recent S3 update issues). I left Verizon recently and got the HTC One on AT&T because I was annoyed by Verizon’s track record of snail-paced updates, always modifying almost every premium device and slapping their ugly ass logo everywhere.

      • James

        After my vzw contract is up in Dec I’m leaving for AT&T. My bill will increase by about $8 a month for the exact same plan, but an LTE network that will be on par with vzw in the near future, HSPA+, GSM phones, less horrendous logos/ logo placement, and a far better phone selection are calling my name.

        • ianblanco

          As an AT&T customer, go with T-Mobile!

          • Nicholas Smith


          • TairyHesticals

            I work for T-Mo & I agree +2

  • ßen Murphy

    The little engine that could…