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Samsung’s First Galaxy S4 Commercials Arrive

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The first set of Galaxy S4 commercials arrived this morning from Samsung, focusing on many of the features we saw on stage during their event at Radio City Music Hall back in early March. As one would expect after topping all phone companies for advertising in 2012, Samsung appears to be poised to do it all over again with their latest flagship. 

In the top spot, Sammy sells “Sound Shot,” the camera feature that allows you to record a bit of sound with your picture, so that as you share it with friends or family, they can hear your experience. Yes, it’s kind of cheesy, but in this commercial, you can see the use case.

The second spot features “Group Play” and may be the worst ad of them all. Group Play allows multiple Galaxy S4 owners to create a massive music session by linking phones and playing the same song simultaneously. I can’t imagine ever wanting to do this, but according to Samsung, sports teams would prove me otherwise.

The last shows off “S Translator.” With S Translator, you can travel the world and not have to worry about learning other languages. Similar to Google Translate, all you need to do is select the proper language for the country you are in, speak your native tongue, and listen as it spits out translations for natives to react to. It will also translate back as they respond to the phone being shoved in their face.

Are you ready for Samsung’s wave of commercials?

Group Play

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S Translator

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Via:  AndroidBeat

Cheers Open1Your1Eyes0!

  • http://www.prepaymania.co.uk/ Vincent Armstead

    looking good to watch this video..

  • Knlegend1

    so apple like

  • http://twitter.com/armus75 Armus

    Release date for vzw? That’s all that matters

  • http://www.facebook.com/archercc Ryan Stewart

    I don’t get most of those features. Google already has a translation app with conversation mode, the group play makes little sense to me personally and the sound shot thing,well, I had that on a camera a while back and literally forgot about it right after I played with it for the first time.

  • http://twitter.com/ToysSamurai Toys Samurai

    >> The second spot features “Group Play” and may be the worst ad of them
    all. Group Play allows multiple Galaxy S4 owners to create a massive
    music session by linking phones and playing the same song
    simultaneously. I can’t imagine ever wanting to do this, but according
    to Samsung, sports teams would prove me otherwise.

    I wonder how it works — Do people have to be near each other? Do they have to have the same song(s) on their devices?

    If the group can be located in different places, and only one copy of the song is needed, I can see an usage for this: if I want to introduce a song to a group of friends, I can do this feature.

    • NexusMan

      You have to tap the phones, kinda like beaming, so yes, the people do have to be near each other. The person with the song, transfers it to multiple other phones and you can even have separate channels (ie, right, left, center, subwoofer) played on each individual phone, creating a surrond sound experience.

      • billy routh

        Wrong, you do not tap the phones

  • Captain_Doug

    I’m confused… Do some people really listen to that song/music as pre-game pump up music? Weird…

  • DanWazz

    Dudes should not be listening to that song before a game.

  • http://www.ashevilletechnologyservices.com Dan Brown

    translator: “this tastes like cat meat!”

  • NexusMan

    I can imagine using Group Play. There are times when I want to play something for someone when we are outside or in a public place and you just cant hear it. This is a cool (albeit not a necessity) way to overcome that obstacle while still enjoying the experience with that other person(s).

    • http://www.facebook.com/archercc Ryan Stewart

      God, I can imagine it on MARTA. People already play rap loud on their tinny phone speakers, now they can play it loudly on 4 tinny phone speakers.

    • LionStone

      Boom Sound.

  • Liderc

    I actually like this idea. It’s a little gimmicky, but interesting nonetheless.

  • EvanTheGamer

    S Translator sounds awesome…can’t wait to give it a whirl when I eventually get my SGS4(maybe).

    • NexusMan

      There’s Google Translate that already exists…and does more languages.

      • http://twitter.com/jcardona1 jcardona

        Oh those silly sSheep, not even aware of the things already out there that Samsung has copied and called its own. This whole thing is eerily reminiscent of the Apple crowd.

  • Nick Norman

    NOW it just needs to arrive at VZW! This silence from them is killing me slowly! I can only take so much more from my TBolt.

    • http://twitter.com/pat0915 Patrick Costello

      you and me both brother

  • e_droid

    I am so pissed that they are pushing this without the S III being out a full year yet. I understand Samsung is trying to beat Apple at their own game but c’mon!

    • mikeGsays

      I’m okay with faster than normal turnover of devices! I love my SIII but damnit if I won’t love this more….

    • http://twitter.com/ToysSamurai Toys Samurai

      C’mon, the S3 was released May 2012. It’s not a full year, but close. Yes, some markets didn’t get the S3 until July 2012, but we are still talking ~10 months here. Give them a pass this time.

  • Serg

    …”hola mama!..te echo un poquito de menos….” (tear drop falls) Nice commercial!

  • Rodeojones000

    While I’m not interested in this phone, I do like the approach Samsung is taking with these commercials. Showing off what the device is capable of is what a commercial should be about. I was never a fan of the ones that made fun of Apple and their customers.

  • MikeSaver

    Uh does anyone else find it weird that Samsung is just allowed to take all of Google’s Apps and just put an S in front of it and call it their own thing?

    • http://www.ashevilletechnologyservices.com Dan Brown

      They’re actually completely different apps… correct me if I’m wrong, but you can have s-translate and Google translate side by side and they’re actually different.

      • MikeSaver

        Right well maybe the UIs are different, but as far as the functionality it seems to be exactly the same. At least according to that “S Translate” commercial. I was doing that with Google Translate 3 years ago.

        • http://www.ashevilletechnologyservices.com Dan Brown

          Oh, same here… I think it’s a total rip off also, but I’m willing to bet it’s not as good as Google Translate, or the other G apps.

    • Larizard

      Google is pretty notorious when it comes to copying other features as well. They don’t mind at all, because for Google, if companies vie for consumers’ money by giving the best, most innovative solutions, then we as a society as a whole moves forward.

      Unlike Apple.

  • http://www.facebook.com/profile.php?id=667432104 Albert Kilger

    As if foreigners don’t hate us enough already. The way that chinese family reacted to S translate is exactly how the rest of the world will react when someone uses it; laughing out loud at how pathetic we are.

    • mikeGsays

      Right, because S Translate was only invented for us dumb Americans to use…… and not the other way around too

      • NexusMan

        The only times I have used Google Translate, is to help out a “dumb foreigner,” who came to America, doesn’t speak a word of English, and needs my assistance.

  • chris125

    These are how commercials should be, not some aliens attacking each other, show what the phone can do, get people interested

    • randy

      Totally agree. I think the feature is gimmicky as hell but at least there is no women running for robots on her futuristic motorcycle. Commercials should show how the technology fits into your life and this does that.

    • michael arazan

      Commercial makes me miss my grandmother

  • http://www.facebook.com/profile.php?id=1358017682 Milind Shah

    so…isn’t soundshot just a picture with some sound? what format would it be in?

    • Josh Shaw

      Depends on what you’re looking at it on, I’m guessing sending S4 to S4 is going to wrap it all into one file. Probably an MP3 or WAV, with a Jpeg that plays the sound when you open it. I’m guessing on any other phone it’d look like 2 separate files.

  • http://twitter.com/belogical2 Be Logical

    Samsung does make some pretty good commercials, but I do miss the funny ones making fun of iPhones…

    • T4rd

      You’ll see more of those around the time the iPhone 5S launches, I’m sure.

    • Austin Warren

      “the headphone jack is on the bottom!”

  • T4rd

    That group play is like the biggest gimmick of all the new features. It’s like share shot.. aint nobody got time fo dat!

    • antonybriggshale

      Totally agree. I think the feature is gimmicky as hell but at least
      there is no women running for robots on her futuristic motorcycle.
      Commercials should show how the technology fits into your life and this
      does that.

  • Bionicman

    good commercials. show that big ol’ S4 booty samsung! oh but change that uggh music from the group play commercial. im not sure a female pop song will get a FOOTBALL team pumped hehe

    • jbegs

      Might not work on a FOOTBALL team, but it could work for a basketball team, as depicted in the commercial.

      • Bionicman

        just comes to show how much i notice those things lol ya’ll got the point of what i was trying to say though hehe

    • Terrence Taylor

      Right lol

    • Mike

      Not to be that guy, but it was a basketball team. Still think the feature was gimmicky, and the song selection was terrible, but I guess that gets both men and woman interested in the commercial and also their product, kind of smart on Samsung’s part.

  • randy

    Still pictures with sound? Okay…

    • Austin Warren

      Its rare, but what if somebody was taking a pic of their child and wanted to hear its first words? Sure a lot of parents would.

      • http://twitter.com/nunyazz nunyazz

        Maybe take a video???

        • legalkill

          What and make mamma go over her 2GB limit. Bad son, Bad son.

      • randy

        Pretty sure that is what video is for. You can’t force a kid to say its first word on cue so you record video hoping to capture that special moment. How would you even ensure that any picture had the right sound at exactly the moment you take the picture?

        • Austin Warren

          Sometimes people just want a picture and then boom. Then kid spits the words out.

          • Yoderz

            “I dont own a kid so I wouldn’t know.” That’s awesome.

          • Rodeojones000

            I like your choice of wording. “Own a kid” made me laugh.

          • EvanTheGamer

            You don’t ‘own’ a kid? That almost sounds like kid slavery.

          • Pedro

            Just buy a male goat, a female goat, and wait.
            Soon, you’ll own your own kid.

        • NexusMan

          It’s just an added feature to spice up a pic….much like pasting a little caption to the pic. Sure not everyone will use it, and the ones who use it wont use it all the time, but it’s there if you want.

          • randy

            maybe they should put a bottle opener on the back of the phone. Sure not everyone will use it, and the ones who use it won’t use it all the time, but it’s there if you want it.

          • NexusMan

            Very bad analogy…Apparently, you’re unaware, but there are TONS of features on every Android and ios device that the majority of consumers DON’T use….but they’re there. I guess in your world, we’d all still be toting clamshell dumb phones.

  • James

    Dear Samsung, Please drop the “Life Companion” marketing. That is all. Wait, I bought a big ass Samsung TV last week.. crap, maybe it’s working… Nooooooo!

  • Austin Warren

    Maybe Google translate will integrate voice now.

    • huskerhog

      In the description of Google Translate, it says it does use voice:

      Description
      Break through language barriers with Google Translate:
      • Translate text and speech between more than 60 languages
      • Listen to your translations spoken aloud
      • Input using your voice, handwriting, and camera
      • Save your favorite translations for quick, offline access
      • View dictionary results for single words or phrases
      • Translate without a network connection with our offline language packages
      (Camera input and offline translation are available for Android 2.3 and above.)

      • Austin Warren

        Not like what Samsung’s does. I meant voice as in speak the words out.

        • huskerhog

          It says it will be able to: • Listen to your translations spoken aloud. How is Samsung different?

          • Austin Warren

            Not since I’ve used it. Never mind. Looks like they updated it.

          • mikeGsays

            Because Samsung.

            I don’t know, haha, we’ll just have to try it out and see, I guess

        • Rodeojones000

          I used Google Translate on a recent trip to Japan. It spoke into the phone, it translated it to Japanese and said it aloud.

        • NexusMan

          It does. Samsung’s is doing nothing new. It’s just a copy of Google Translate. And Google Translate does it with a better featureset….including more languages and offline capabilities.

        • http://twitter.com/jcardona1 jcardona

          Geezus sSheep, have you even used the app? It supports FULL VOICE input/output. WAKE UP

          • Austin Warren

            Call down kid

          • billy routh

            The ui on Google translate sucks.

        • http://www.facebook.com/archercc Ryan Stewart

          Ummh, have you ever used it? Its done that for AGES.

    • r0lct

      My experience with my Note 2 is there isn’t a single Google *service* that TW improves upon and I doubt they ever will be able to.

      Now if you want to talk about apps (camera, S Note) then they are capable of adding something to Android.

      Edit: Or to be more clear, apps tied to services TW can’t compare. Stand alone apps TW does add some value to Android in certain areas.

    • NexusMan

      It already does…speak the words out.