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Apple Loses iPhone Trademark in Brazil, Android Phone Keeps Its Title

iPhone Android

In a recent ruling, a Brazilian judge determined that an Android phone known as the iPhone will keeps its name. Gradiente, who registered the name all the way back in 2000, has been in battle with Apple over the name for the past few months, but it looks like it could finally be coming to a close. Although, Apple is said to be appealing the ruling, naturally. 

Even though this device will continue to be called the iPhone in Brazil, Apple still holds exclusive rights to the iPhone name on clothing, in worldwide publications, and in software. In a fantastic quote, the head of Gradiente had this to say to reporters:

We’re open to a dialogue for anything, anytime… we’re not radicals.

Could he be holding out for a huge payday from Apple? How about them apples!

Via: Pocket Lint | BBC

  • BroRob

    “Apple’s argument in court was that Gradiente had not used the name in the 12 years from its registration until the release of the Gradiente iphone”

    So is Apple saying legal rights don’t apply if you don’t use them right away, or get your product to market faster? Funny how the Apple lawyers do a 180 when THEY are the ones being sued!

  • LionStone

    Hey Kleendroid, we need an “Amazing” over here!! 🙂 hahaha

  • dylan84

    Oh Apple, not as omnipotent as you thought you were.

  • Stevedub40

    HAHAHAHAA, suck it apple! Wouldn’t it be grand if apple could not use the iphone name at all? Wouldn’t that be karma in full effect, lol.

  • Andy

    an android phone from 2000? how can that be

  • ArrowCool

    The judge just made applesauce.

  • Apple is inventing a time machine right now to fix this problem. They would much rather do it this way versus actually talking to those “radicals”.

    • New_Guy

      Yes, in fact they will be calling it the iMachine. After which, optometrists world wide will be facing litigation :)…

      • Actually, I have it on good authority they plan to call it the iTARDIS, and will use it to trademark the term TARDIS worldwise in the early 1950s then sue the BBC for using it in Doctor Who.

        • New_Guy

          And then they will travel back to the creation and sue God, because the shape of the Earth dilutes the trade-dress of their Apple logo and they will ask judge Koh if they can throw in $1.5b for the clouds too…because we all know who invented the clous, right?…

    • CivilDroid

      Apple probably uses Loopers for that…

  • EvanTheGamer

    Android FTW! (yeah I know, I sound like a broken record, but damnit, I must preach it!) lol

  • Butters619

    Wow Gradiente is $21 billion a year company.

    • michael arazan

      Biggest cell phone company in Brazil, I sent them this story over a month ago. They actually copyrighted the name way before apple for their device.

      Karma is a bitch and Apple’s reckoning is just beginning

  • lol

  • Edwin M

    Yuck, who wants that name anymore? Am I right?!?!?!?!….

    • They don’t want the name…they own the copyright and want a payday. If you could hold that over Apple and get a payday, wouldn’t you?

      • Philip A. Kaiser

        It was actually going to be a real device in 2001. The “internet” phone or iPhone was an early smartphone design. They couldn’t get the tech to match the idea at the time.

      • I would demand $100/device for it at the very minimum. Retroactive from day 1.

      • Edwin M

        I was just joking, of course they want the pay day.

  • moelsen8


  • Famouz Starz

    Zombie Jobs is probably busting through his iCoffin right now ha ha ha WIN!

    • moelsen8

      zombie jobs haha

    • El_Big_CHRIS

      Best. Comment. Ever!

  • MooleyBooleyTroll


  • justin


    • Aaron


  • I love this.

  • Jason Purp

    This makes me happy because it’s probably infuriating Apple