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Action Launcher Arrives on Google Play for $4, a Minimal Launcher to Say the Least

Today, a new 3rd party launcher called Action Launcher is making the rounds. It’s from the creator of Tweet Lanes, one of the more popular Twitter apps available. This new launcher runs $4 in Google Play, a price similar to Nova Prime or Apex, only it has about a tenth of the features. Now, that may not be a bad thing for those looking to dive into an ultra minimal and fast launcher. Let’s talk about it.

Action Launcher’s main selling point, is the removal of the classic app drawer button and the inclusion of a new app panel on the left side of your first home screen. The developer decided that the traditional app drawer was too slow and set out to find a way to make accessing your apps even faster. With this left panel, a quick swipe accesses your list of apps which has been alphabetized. You can quickly jump to a specific letter and then access the app you desire. As you’ll see in the video, it is indeed a fairly fast way at choosing an app.

From there, the developer introduces a new style of folder called a “Cover.” A cover is way for you to create a folder that acts as both a single action or holds a number of apps or actions. For example, you could have your Chrome icon open Chrome with a single tap or open as a folder with bookmarks to your favorite sites thanks to a double-tap.

Other than that, the launcher doesn’t have much else to offer. There is no icon support or many of the other tools you have grown accustomed to in some of the more established launchers.

If you are looking for something new and a bit out of the ordinary, then feel free to give it a shot.

Play Link ($3.99)


  • Correction: “new app panel on the left side of your first home screen” – it is accessible from any home screen with a swipe from the left edge of the screen

  • does DL get paid to write articles about crap apps? or are yall just that bored? here’s something that costs twice as much but has half the features – oh wait, that’s apple’s model.

    • You mad, bro?

    • ericl5112

      I’m thinking about buying it for that covers idea. Really great. So sometimes, unique features are what sell the app, not just quantity.

  • n0m0n

    This isn’t available for the Razr Maxx HD?
    I did recently update to JB

  • Thats the thing about Lacy….great app developer. All his apps have super unique features….but if you use his apps, you lose tons of features offered in comparable apps

    • ericl5112

      You know this from…one app that was under heavy development till the service he was developing for essentially shut it down? Or from the brand new app that, again, is likely to be under heavy development without a hard stop over it’s head?

      So easy to jump to conclusions.

  • Chris Pinola

    Lacy just confirmed for me via Twitter that custom icons and grid sizes are in the works 🙂 https://twitter.com/chrismlacy/status/277143362111430656

  • T4rd
    • John

      Ahh yes…the infamous “rewrite”

    • EC8CH

      So much win

    • Trueblue711

      In all honesty, the $3 for the version you paid for is more than enough. It’s a bit un-nerving that people expect unlimited updates for the $1-5 app they paid for…. 2 years ago.

      • Anon

        Who said we weren’t willing to pay again?

        Launcher Pro was great, enough that I’d have paid again for a new, well-supported version. However, new version promises turned to vaporware, and the old version languished without significant updates for a long time.

        I went to Nova Prime as soon as my phone got ICS. Paid for that too, and haven’t looked back.

    • Butters619

      I finally tossed in the towel of hope for an update and went to Nova Launcher Prime.

      • T4rd

        I did the same actually. It was hard to decide between Nova or Apex, I ran both lite versions for a few months, but Nova seemed a little smoother/more polished on my Gnex, so I bought that. I was just joking with LP, I knew an update wasn’t coming before I even got my Gnex.

        • Butters619

          Yeah I used both for a while but Nova just had a few subtle UI things I liked about it more and a few more options that I used.

          Plus, I got Nova Prime on sale.

  • Dr_Buttballs

    Is there a free version? $4 isn’t a lot for something I’d use daily but I just settled into Nova and don’t want to pay for something I may not like.

    • MooleyBooleyTroll

      I agree.. I have no problem paying $4 for a launcher but I’d like to spend some time with it and make sure it’s what I want before shelling out the dough.

  • Paul Arzoian


  • I really want to like this launcher, in fact, I’ve already bought the Pro version but some things are still missing, so I’ll just stick to Nova for now until this one gets more updates. (:

  • Thanks to the video i know have andy rubin’s phone number 😀

  • Chris Pinola

    based on how Tweet Lanes grew, I’m sure Lacy has a backlog of some features he really wants to add. i could understand how this could be a little tough to swallow at the current price point though.

    • michael arazan

      Maybe it should come with tweetlanes pre installed on it, idk if it’s a paid app but if it is that would be nice like a 2 for one.

      • Chris Pinola

        tweet lanes is totally free, but its more or less being abandoned due to the recent restrictions imposed by Twitter

  • Looks cool but can you remove that top bar and have it just a search bar? So you can just use a gesture to open the app drawer?