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Pew Research: Android Up to 48% of U.S. Tablet Sales, iPad Drops to Low of 52%

A new study from the Pew Research Center has pegged Android at a spot in the tablet market that we didn’t think would come this early in the game. In the year of 2012, Android holds a whopping 48% of all U.S. tablet sales, bringing Apple’s iPad into reach at just 52%. Although, Amazon’s Kindle Fire accounts for a hefty 21% of Android’s tablet market success. And do keep in mind, these numbers do not reflect Nexus 7 or Kindle Fire HD sales yet. 

The study also shows the world sales data, which differs quite a bit. According to the report, Apple still holds a commanding 61% of the world’s tablet market with Android coming in at a much lower 31%. But hey, things are looking up for Google’s Android. Once numbers are published reflecting the seemingly popular Nexus 7 and Kindle Fire HD tabs, these numbers are sure to change a wee bit.

Via: 9to5 Google

  • andy

    Apple say that they have sold almost 100m iPads so far and Samsung say they have sold 1m Galaxy Tabs (and are the biggest selling non Apple tablet) in the same timeframe. So who else is selling them in huge numbers, apart from Amazon, to make up the rest of that 48%?

  • andy

    So what are people doing on those Android tablets? My Galaxy Tab suffers with a lack of dedicated apps, plus stats say the iPad has 98% of all web traffic.

  • CJ Williams

    The “Tablet Wars” are definately heating up — I just bought another Android tablet that launched last week called the Novo 7 Flame by Ainol Electronics, priced at $189 at a site called TabletSprint – it really gives Kindle and Nexus a run for the money with a high resolution screen, a 5 megapixel Rear Camera and 2 MP webcam, Full 1080p HDMI, a Micro SD card storage slot & an option for 3G Wireless – definately worth checking out and comparing – especially for the price of $189 — Ainol is the company that won “Runner Up” as the “Best Tablet of the Year” at CNET / CES 2012 — Price is by far the biggest advantage of Android devices – I’m sure the anticipated Mini iPad is going to be at least a $100 more – and for such a small screen device, I’d rather pocket the savings and go with an Android —

  • jeesung

    it’s all those Reburb Xooms sold by Daily Steals, etc 😉

  • We got a little problem here…. WINDOWS 8 TABLETS….

  • Not terribly surprising. The tablet market is expanding and with a hot new Android tablet released every month it becomes hard for Apple to keep up with a once a year launch schedule. No matter how good the new iPad is, it’s still over 7 months old and people are going to compare that to the brand new whatever Android.

    Plus, there is a lot to be said with brand loyalty and ecosystem lock-in. If you own an Android phone (we all know the numbers there), you’re much more likely to end up buying an Android tablet.

    It’s very much the story of Mac vs PC, Apple is a luxury brand that attracts very specific people for very specific reasons. For the mass market, people see Android and think that it’s just as good or a tablet is a tablet even if it isn’t an iPad.

  • Zach Armstrong

    I wonder where it will be when they add in the Nexus 7 and Kindle Fire HD.

  • Butters619

    Wow that was an impressive comeback in a short time. No offense, but I didn’t expect that.

  • UrDoGG

    As far as all the people that I come across, those percentages sound about right – It’s about half and half these days. I am also interested to see the numbers when Windows 8 tablets (both Pro and RT) are released. I could really see the corporate sector using the Pro tablets because they will easily integrate into MS-based networks.

  • David

    Can you really count the Kindle Fire as Android? It looks so different.
    The new Kindle HD seems like a bust. The Nexus seems like the best bet, if Google get figure out customer support.

    • Droidzilla

      I count Ubuntu as Linux.

    • andy

      Amazon has a custom and closed version of it – hence why they have their own dedicated app/media store (and has twice the amount of traffic than Google Play, though not as much as iTunes). So I don’t think it should be, but hey that’s down to Google to define that.

  • Kindroid

    What’s to get. A Nexus 7 for the price of an iPod.

  • fiveHellions

    I think its all about pricing. $500 is a lot of money. Most average Americans have to think long and hard to drop down that on a gadget. And at that price they are comparing it to a mid range laptop and the laptop does more. Then they look over and see a tablet but its not apple for a hundred or two cheaper. Or if they don’t mind a smaller device the kindle fire (and now nexus 7) is $300 cheaper. That is why Android is picking up ground.

    • Chronon7364

      Also, as an OS Android has matured substantially. With popular devices such as the GSII and GSIII, people have had considerable hands on experience with Android. And as Android’s considerable market share demonstrates, people seem to like it quite a bit. I see this trend of Android picking up ground continuing with no end in sight.

  • TheWenger

    It’s happening.

  • Robert Jakiel

    I have said it once and I will say it again. Platform will ALWAYS trump product. This is exactly what happened when Apple was the dominant PC in the mid 80’s to the early 90’s with the Mac. Then the x86 white boxes and clones started flowing and the rest is history. Now we see the same thing happening with their mobile products. iProducts were dominant but now with Android allowing companies choices for pricing, form factor and the freedom to essentially develop and offer what they want to the consumer Android is becoming the dominant force in the market. It only took 3 years to do it with smart phones. This is year two of the tablet. Next year we will see the same thing happen to the iPad that happened to the iPhone.

    • Year 3 for some of us. (I got my GTablet in 2010) 🙂

      • JB

        I had my rooted Nook Color in 2010 as well! Probably the most hackable device I’ve ever owned (like a Nexus 7 with a bootable SD card).

    • V.R. Enigma

      Just for the record, Robert, once IBM introduced the IBM PC in 1981 with its clone-able architecture, Apple, with its closed architecture, was never again the dominant PC in the marketplace. But, as you say, we now see history repeating itself.

    • andy

      What Google needs to do then is give better support to developers that are producing quality apps, particularly for tablets. The platform suffers greatly from piracy and having dedicated torrent apps doesn’t help. Can you imagine that type of app on iTunes? Google is winning the numbers game purely on market saturation, but who’s coming through with producing decent apps, especially when recent reports of the total number of Android developers reducing by double digit percentages annually.

  • NAM37

    Sorry… no way these numbers are accurate. I’ve owned a Xoom since release, but in the tablet world Apple has almost 100% mindshare. I don’t believe for a second that Android has almost 50% of the market.

    • TheDrizzle

      Mindshare does not equal market share. I agree that it’s hard to swallow these numbers though.

    • The iphone has a pretty large mind share as well, but we all know the numbers there don’t match up.

    • r0lct

      That’s just share of sales in 2012. That isn’t total market share of all devices.

      • That is not sales that is percent of reported ownership i.e. 48% of all surveyed tablet owners reported owning an Android based device.

        • r0lct

          My misread, Tim’s wording threw me off.

    • Droidzilla

      I’ll certainly take your personal opinion over actual numbers.

      • DroidDoesnt_2

        Your “actual numbers” is actually a POLL of 1096 adults: http://m.electronista.com/iphone/articles/12/10/02/tablet.ownership.up.to.22.percent.of.adults/#
        No hard data, no actual sales numbers….a poll of 1096 people….and you have the nerve to call Apple users “sheep”….lmao!!

        • Droidzilla

          I know Math and Statistics and stuff are really hard. Just go back to finger painting.

          • DroidDoesnt_2

            Translation: I have no valid rebuttal…

          • Tyler Chappell

            Another iSheep so bored with his iDevices that he spends his time trolling an Android site.

          • DroidDoesnt_2

            Translation: I don’t have one either

          • Tyler Chappell

            Translation: I lead a very bitter and meaningless life and all I can do is cling to my inferior status symbol device.

        • The numbers are still a bigger sample size then his personal opinion STATISTICS!

    • andy

      …and that the iPad has 98% of web traffic. The trouble with comparing with Apple in terms of market share is that it is Apple vs PC all over again. How many iPad models are there vs Android tablets and, importantly, what pricing segments to those models fall into?

  • Justin John

    I am also very surprised at this. Thought Apple would rule until Android started publishing tablet-sied apps. Which there aren’t a lot of..

    • The problem with the i systems is if it was developed for the phone it only shows in a small box on the pad. With android its full screen both ways. They had to make pad compatible i apps. Otherwise they would be ridiculed and nearly useless.

    • TheDrizzle

      I have had no complaints from apps on my Nexus 7. The only app I use that doesn’t stretch/fit to the screen is the Speedtest.net app.

      • NexusPhan69

        That’s ironic because there is no iPad speedtest.net app either.

    • UrDoGG

      I have had a Nexus 7 for about 2 months now, and to be honest, this has never been an issue when using it. As far as tablet-sized apps are concerned, the apps seem to work just fine on it and I’ve never had any issues with screen sizing.

    • Droidzilla

      Android is made such that apps can automatically and very dynamically scale based on resolution or physical screen size. Apple doesn’t work like this, so they get one app for the phone, one for the tab. With Android, you have the same app that behaves differently based on the screen size (if the dev isn’t a n00b, that is). That’s why you only have one GMail app, but it acts very differently on phones and tabs.

      • andy

        That’s because the way you interact with a tablet is different than a phone, hence why a dedicated app for each device is a good thing.

        • Droidzilla

          I don’t think you get how Android works.

  • Really? I am actually surprised by this. Good for Android!

  • Stewie

    And … really don’t care … going to buy what I like. Not going to buy what I don’t like or want. End of story …

    • You cared enough to post. Also, nowhere in the article does it mention “buy x because of this”

  • NexusPhan69

    It’s now 100% certain that Apple is past their peak. It’s all down hill from here until they end up like RIM. Finally.

    • r0lct

      With their loyal followers and money in the bank I doubt we’ll see them go anywhere any time soon.

      • NexusPhan69

        It’s interesting. Five of my friends and I all switched from iPhone 4’s to Galaxy Nexus or GS3. I can’t think of anyone (other than my mom) who bought an iPhone 4S or 5 (she actually got the 4 about 3 months ago). I honestly think it will happen. Maybe not in the next few years but I see it coming. Their arrogance showed so much with that iPhone 5 thumb commercial. After 4 years of saying anything larger than 3.5″ was too big and then they make that commercial?

        • New_Guy

          I just witnessed a friend take his brand new iPhone 5 back and leave AT&T with the GSIII instead. Almost shed a tear :)…

        • r0lct

          I think they’ll eventually be niche in mobile like Mac is on desktop, however can’t seeing it happening for a while.

        • michael arazan

          Plus iphone maps suck and won’t use Gmaps again, and now the iphones are having WIFI Issues. iphones are still using 4g data even though they are in wifi mode and eating up people’s teirs share data causing overages, apple has no word on the problem!!
          Apple is ignoring the wifi problems like the antenna problems, till the bad press comes out.

      • New_Guy

        I’m witnessing first-hand their customers not being so loyal anymore. Just this morning, my coworker turned in his iPhone 5 for the GSIII because he was tired of the same-ol-same. He also just ordered a TF 201. I’m seeing more people around the office with GSIII’s than iPhones. I’m starting to believe these reports. You wouldn’t believe how many people here in San Diego are laughing at how funny the new commercials are with Sammy poking so much fun and iFollowers. I think people are starting to get uncomfertable with being referred to as iSheep.

        • Chronon7364

          I have a GSIII and I’m surprised how many people know what it is just by looking at. “That’s a GSIII, isn’t it?”. Also, I see the GSIII in the wild more than I expected. A lot of people who ask about it seem to understand that it’s a really good phone, and those who I see with it always say that it’s a great device.

          • michael arazan

            Do to great advertising finally, and what android can really do, instead of weird metaphor commercials like verizon did so much of.

    • Lucky Armpit

      I sure hope the idiot author of an article I read recently – which was obviously pro-Apple – reads this and swallows her stupid uninformed words. She was saying how Android tablets were “failed experiments” and other nonsense. Idiots.

    • Todd Adams

      really? I’m a die-hard Android user/developer/fan.. Apple isnt going away that easily. They will just invent new things. Remember, they could split into 100, billion companies just with the CASH they have on hands.

      • Nashoba Darkwolf

        “Apple isnt going away that easily. They will just ‘invest and use existing technology better’ in their new things.”

        There I fixed that for you. Apple hasn’t invented anything in years. And when they say “invent” what they really mean is “we took this old tech or new tech created by some other company, slapped our logo on it, and said we did all the hard work that thousands of engineers put their lives into actually did.”

  • JustTrollin69

    And that’s without the Nexus 7

  • Southrncomfortjm

    Competition is a good thing. Apple will feel the heat and hopefully “innovate” again, causing Google/Android to innovate more, wherein Apple will “innovate” more, etc etc. In other news, I guess a 7.8 inch iPad is Apple’s new form of “innovating.”

    • EC8CH

      Nope, they’ll just sue moar.

      • r0lct

        How much moar? 😛

        • Droidzilla

          Over 9000!

          • Nashoba Darkwolf

            What 9000!

    • Innovate, litigate, same thing right?