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Motorola Teases XOOM Super Bowl Spot, Takes More Shots at Apple and Their 1984 Ad

Motorola just sent us a 15-second teaser for their upcoming Super Bowl XLV ad and as expected, aims right at Apple and the Macintosh spot they ran in 1984.  Filled with white earbuds and emotionless hoodied crowds, only one man stands out and he obviously happens to be holding a XOOM symbolizing a tablet to create a better world – and a new day with optimism, openness, freedom and empowerment.  
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And here is the 1984 Macintosh ad to help you understand what Motorola is hinting at.  I’m not sure we really need to say it, do we?
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The full 60 second version of the ad will show during the 2nd quarter of the game.

  • foobar

    Wow.. that 1984 Ad was really cool.

  • Anonymous

    Hey hey Evan respect your elders lol :)

  • Anonymous

    The girl looks familiar, has she been in another Droid commercial??

  • ~dArK.AnGeL

    She is cute, if not for the “am the village virging who’s about to be sacrificied to the angry volcanoe” look…. lol

  • http://twitter.com/OMFGitsJUSTIN OMFGitsJUSTIN

    I would rather wear a hoodie than a sweater with a tie…..

  • Dk

    Seriously. what kind of music player do you clowns use. Don’t kid yourself you have an ipod!

    • http://twitter.com/il_Sole_Leone Stephen Box

      actually I have a sansa or I use my droid :-P

    • chris

      I HAD an ipod. I sold my it the day i got my droid. since i had no use for my ipod. and since the droid had tons more features then the ipod.

  • Anon

    I find it funny that this is supposed to be “…symbolizing a tablet to create a better world – and a new day with optimism, openness, freedom and empowerment…” since they rudely told a customer that their Bionic will most likely have a locked bootloader and if we didn’t like it, to go buy from someone else… Maybe buying from someone else is that symbol of optimism, openness, freedom and empowerment…

    • http://twitter.com/il_Sole_Leone Stephen Box

      why do people not realize that was not a company statement. That was some guy who was responsible for the youtube page who made a really stupid comment and probably got fired as a result.

      • Chris Nimon

        I dont know about this case but 2 or 3 months ago they did say if we didn’t like the bootloader issue to either buy a developer phone or from another phone company.

  • http://twitter.com/OMFGitsJUSTIN OMFGitsJUSTIN

    Im surprised his Map app didn’t force close like it usually does. Oh wait, the “screens are simulated” lol.

    • http://twitter.com/TuxDotKing Avichi Suite

      ? I’ve owned a couple of Android devices, and while other GApps have had weird issues, Maps was always rock stable on them.

    • Anonymous

      I use maps alot, never had a problem on my DX.

  • Obviousman

    Too bad it’s a Motorola product. Otherwise, I would buy it.

    • Chris Nimon

      I see I’m not the only one taking motorolas advice ;) We need to come up with a new name like Goople or something.

      • http://twitter.com/TuxDotKing Avichi Suite

        Or, you can stop, not cross that ‘annoying fanboy/anti-fanboy’ bridge and simply not buy their products.

        • Chris Nimon

          I wont buy another moto phone and I want them to know why. For a company that touts openness they are getting close to being locked down as much as the iphone. The reason I got into Android was the openness of it. The Droid saved their mobile division which I’m pretty sure they were in the process of selling off because they were losing there butts. So what my post is saying is that they have made me feel used, betrayed, and dirty. There was no “my phone is better than your phone” content in there so how am I nearing that fanboy/anti-fanboy status? You may be happy with them but I am not

        • Chris Nimon

          I wont buy another moto phone and I want them to know why. For a company that touts openness they are getting close to being locked down as much as the iphone. The reason I got into Android was the openness of it. The Droid saved their mobile division which I’m pretty sure they were in the process of selling off because they were losing there butts. So what my post is saying is that they have made me feel used, betrayed, and dirty. There was no “my phone is better than your phone” content in there so how am I nearing that fanboy/anti-fanboy status? You may be happy with them but I am not

  • http://twitter.com/drudometkin David R.

    Looks like a decent commercial. Apple is too mainstream now – good products though.

  • Chris B.

    Enough already. Just let us know when the damn thing will go on sale and how much it will cost.

  • Eibook

    I find it sort ironic that Motorola is going to start preaching “optimism, openness, freedom and empowerment” when I can’t even unlock bootloader on my DroidX.
    #MotorolaIsABunchOfHypocrites

    • Anonymous

      I find it ironic that openness and freedom was what crapple built their company on and now what they’ve turned into.

  • Eric

    Umm. How in the hell is this clip even close to the Apple commercial?

    • http://twitter.com/SciJohn SciJohn

      Umm…
      They both show a bunch of mindless expressionless drones in the same monochromatic clothes walking in the same direction?
      I dunno…

  • Anonymous

    It’s truly amazing how far technology has come in such a short amount of time..

  • brett

    We need a poll on what happens.
    1) The flowers are for her.
    2) They are for his girl but he uses them to show elevator chick his sensitive side. (hooks up with her anyway because droid does)
    3) He busts out his Xoom and rubs it in her face.
    4)Dude next to him glances over and feels super incompetent by the size of his tablet.
    5) He uses the Xoom to hack into Apple and initiate the annihilation sequence to kill everyone with an Apple product leaving him and Ochocinco that last people alive on earth.

  • Zaire2005

    verizons customers love the mighty iphone !! numbers don’t lie LMAO!!

  • Porschephile2k3

    That gal is really cute. Reminds me of Cindy Morgan in her younger days. <3 :-)

  • Porschephile2k3

    That gal is really cute. Reminds me of Cindy Morgan in her younger days. <3 :-)

  • Anonymous

    Maybe the Droid Guy will give the girl the colorful flowers to break her out of the Apple Crack addiction lol,

  • Vitodintino

    Kellex, what’s with you and the word “obviously”?

    • brett

      He obviously likes that word ok?…

    • Obviousman

      That, and “goodies”/”goodness.” He needs to make a serious effort to expand his vocabulary.

  • http://twitter.com/DrBaconator Dr.Prof.Baconator

    I bet Steve Jobs is excited about the Xoom. He will be the first one in line to buy one. He knows he can’t make anything as good.

  • Anonymous

    Hey kellex, I’m a apple fan so keys get that out of the way. But irony think this ad will have the same impact like the apple ad in 1984. This ad could backfire making people that uses idevices feel like worthless zombies that will buy anything with a apple in it. The thing about 1984 IBM that it was not that usuable, it wasn’t innovative, & it was just plain. Apple did that with computers, iPods, iPhone & tablets. What is Motorola revolutionizing. I don’t think this ad will cut it they need to show off what features will be groundbreaking. And they can’t be saying true multitasking, bullet point of specs, & stuff only geeks care for because that can’t be the target audience. That’s just my thought

  • Anonymous

    Hey kellex, I’m a apple fan so keys get that out of the way. But irony think this ad will have the same impact like the apple ad in 1984. This ad could backfire making people that uses idevices feel like worthless zombies that will buy anything with a apple in it. The thing about 1984 IBM that it was not that usuable, it wasn’t innovative, & it was just plain. Apple did that with computers, iPods, iPhone & tablets. What is Motorola revolutionizing. I don’t think this ad will cut it they need to show off what features will be groundbreaking. And they can’t be saying true multitasking, bullet point of specs, & stuff only geeks care for because that can’t be the target audience. That’s just my thought

    • http://twitter.com/mfg68 MFG

      This was only 15 seconds of a 60 second commercial. It is obvious they’re not going for the bullet-point method and they will continue to show-off features in this type of organic way.

    • Anonymous

      “This ad could backfire making people that uses idevices feel like worthless zombies that will buy anything with a apple in it.”

      I think you described 90% of their customer base.

  • Cporter15

    You can sure tell they didn’t make good sports bra’s back in 1984. Just check out the second video of the lady running with the sledge hammer! LOL

  • Brett

    Wow. so much better than the teaser they gave us before. I actually want to see this one.

    I hope he converts that chick in the elevator. Or anywhere else he wants to convert her for that matter. Either way, I just want to see her take that jacket off. And by jacket, of course, I mean iPhad.

  • http://twitter.com/mfg68 MFG

    Holy crap, it’s gonna be 60 seconds! I gotta say, Moto, nice job with that. Let’s hope the rest of the commercial shows some reallyyy cool XOOM features.

  • http://twitter.com/ThePeacedOut pstout

    LIKE THIS COMMENT IF YOU WEREN’T ALIVE WHEN THAT APPLE COMMERCIAL WAS RELEASED…

    • http://twitter.com/EvanTheGamer EvanTheGamer

      Caps lock stuck or somethin’?

      And I was alive when that commercial was made, but I was only 2 years old…I think.

    • Chris Nimon

      LOL, you calling us old :) Like this comment if you were born before 1984 :P

      • Anonymous

        Just barely, June 83 here.

        • Chris Nimon

          ha ha I was 12 then, but Droid-Life keeps me young and gives me a youthful complexion ;)

        • http://www.facebook.com/people/Kane-Stapler/597191406 Kane Stapler

          1992 :)

        • Anonymous

          Wow you were around when the Sony Walkman was ruling the earth lol

          • Chris Nimon

            Yeah I remember when those were like $80 lol. And who could forget paying over $400 for a Sony Discman when CD’s came out?

          • Anonymous

            Hell yeah, Only we were poor so I had a Realistic.

          • Anonymous

            :)

          • Anonymous

            Here is a link I promised u to send http://onesingaporeproperty.com/about.html

        • Anonymous

          Wow you were around when the Sony Walkman was ruling the earth lol

      • Anonymous

        I wish I could like this 13 times for the number of years before 1984 in which I was born. I can still remember a time when there was no Apple… :-)

        • Chris Nimon

          I remember when that commercial was actually on tv and thinking “oh wow, thats cool” lol

        • Chris Nimon

          I remember when that commercial was actually on tv and thinking “oh wow, thats cool” lol

          • Anonymous

            Me too… Don’t tell anyone, but I actually owned an Apple IIGS… my first and last purchase from the company. BTW: Thanks for not making me feel so old. At least there’s an upside. This year I’ll actually be protected by age discrimination laws… :-)

          • http://twitter.com/EvanTheGamer EvanTheGamer

            How old are you? lol

          • Anonymous

            The body is 39, the mind remains 21. :-)

          • http://twitter.com/EvanTheGamer EvanTheGamer

            Eh…that’s not too old…well, I’ll be there, eventually..

      • Anonymous

        Chris whats up Jeep brother :P, I agree “Respect Your Elders” lol

        To pstout – “You must understand where the history of technology came from, before you can move forward” From Some famous Tech guy LMAO :P

        • Chris Nimon

          Been playing in the 3 feet of snow we got here in northern Indiana, and if I get stuck I can send someone a gps link via the Enroute app ;)

        • Chris Nimon

          Been playing in the 3 feet of snow we got here in northern Indiana, and if I get stuck I can send someone a gps link via the Enroute app ;)

      • Anonymous

        Chris whats up Jeep brother :P, I agree “Respect Your Elders” lol

        To pstout – “You must understand where the history of technology came from, before you can move forward” From Some famous Tech guy LMAO :P

      • Anonymous

        It’s just a number trust me I was born in 1986 and in every r-rated movie and bar I attend I’m penalized for looking 14. Plus your only as old as you feel

    • Anonymous

      I was 2 then. :P

      • http://twitter.com/EvanTheGamer EvanTheGamer

        lol…damn, you’re old! :)

        I kid, I kid!

      • Anonymous

        Ok, so I feel old with all of you youngsters :)

      • Anonymous

        Ok, so I feel old with all of you youngsters :)

    • http://www.facebook.com/people/Robert-Smith/755055496 Robert Smith

      noob… lol

    • Anonymous

      ugh can we not start doing “like this comment if…” its a dangerous road to go down. and stupid

  • http://twitter.com/ThePeacedOut pstout

    ummm the apple commercial looks more like a hooters commercial to me

    • Anonymous

      Yeah I can’t figure out why the Hooter’s girl is in there either. Lunch spot for Apple?

  • http://twitter.com/EvanTheGamer EvanTheGamer

    hahahah…that’s the ticket!

  • Anonymous

    I still say this should have been Moto’s Super Bowl commercial…

    Bunch of people in an Apple Store, all wearing the same clothes, all staring at a huge iPad on the wall (nothing but a stagnant grid of icons). Andy (Android mascot) rolls in and throws a sledgehammer at the iPad, but it ends up being just a squeaky toy sledgehammer that looks real. It hits the iPad, squeaks, and hits the ground. Nobody moves and it’s silent. Then all of the sudden, the iPad on the wall crashes to the ground, and there is a Xoom behind it; scrolling through screens, multi-tasking (the real way), widgets, new Google Maps, new YouTube interface, etc. Everyone in the room then has this stupid look on their face, like they didn’t know what they were missing.

    The end. (copyright – ckeegan – 2011)

    • http://twitter.com/EvanTheGamer EvanTheGamer

      You should contact Moto’s PR Department and have that commercial made!

      Brilliant I say!

    • http://www.facebook.com/people/Kane-Stapler/597191406 Kane Stapler

      I just live chatted with Moto chat support to get this number for a guy you should call. Do it, Now. If you hurry it will be ready by sunday

      +1 847 523 5000

      • Anonymous

        I don’t know why, but I e-mailed it to Motorola corporate about 30 minutes ago. Specifically Sanjay Jha and Bill Ogle (Chief Marketing Officer).

    • EC8CH

      Great idea, but moto wouldn’t do it because it would place too much emphasis on android, not their bastardized version of it (blur).

      Their last SB ad was a blur ad, so yeah they like to sink a lot of money down that hole.

      • Anonymous

        Motorola has already confirmed that MotoBlur will not be on the Xoom.

  • Anonymous

    1. Not liking the en-gag-it tags…
    2. I hope all of people who dislike the Apple jabs here are writing letters to Moto to tell them how “immature and childish” they are for not embracing the competition.
    3. Nice job Moto! :-)

    • Anonymous

      Hah #2 is the comment of the day…so far. :)

      • Anonymous

        Though I think Google’s slinging some troll bait to help your page clicks: the 1984 Apple commercial video had an ad in it for the Nexus S! ^_^

    • Kevoskee

      All of the above

  • Anonymous

    she’s cute

    • http://twitter.com/EvanTheGamer EvanTheGamer

      She is? It’s early so you may not be thinking clearly.

      • Anonymous

        east coast baby, its almost 2 PM

        • http://twitter.com/EvanTheGamer EvanTheGamer

          That was attempt at a joke, and failed. lol

          Yeah, it was 10:00AM PST when I typed that, and figured it was later where you are.

          • Anonymous

            i could never live west coast. you’re sooo 3 hours ago

    • Anonymous

      that’s what I thought until I looked at it for a minute and realized she’s got picasso proportions! One large nostril, huge eyes set at different heights, and a funny pout on her mouth. All this after make-up digital touch-up. Not saying she’s ugly, but the more I look the less I’m finding it appealing.

      • Anonymous

        haha i actually agreed with you too. thanks for ruining her for me