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Motorola XOOM Super Bowl Ad is Live (Updated)

Did the Super Bowl ad for the Motorola XOOM just pop up on YouTube?  It sure looks that way.  The ad is as expected, directed at the iPad and how it’s time for people to have choices.  Specs are splashed across the screen and a slogan of “It’s time to live a free life” is introduced, but no actual pictures of the XOOM can be found.  I’m actually not a fan of the ad, but we’re thinking it’ll be in 3D if shown at the Super Bowl.  It has all of those in-your-face flying graphics to appeal to the new wave of television viewers, but still, we better see more on game day than this.

Update:  We should point out that this is likely just a teaser and not the ad we’ll see on Sunday.

Oh and maybe we just missed this, but the XOOM’s site seems to be extra spicy these days.   

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  • CEMA

    Guys, I can assure you with 100% certainty this is a YouTube teaser ONLY and in no way resembles the SuperBowl ad, in exactly the same way that the previous Internet teaser showing “the history of tablets” never was used on TV. I can also assure you that Motorola, who is just barely emerging into profitability is NOT paying for more than one 30-second ad @$3 million bucks a pop. Go Steelers!

  • Djstar2k2

    ummm love andy hate this ad! the macintosh 1984 ad killed this which is a shame! cuz umm its 20111 mr moto pleez step up ur game! cuz the xoom is that tab to own but watchin that bs if i wasnt into tech id be confused and i wouldnt buy it

  • http://www.facebook.com/jdenman03 Jared Denman

    My family makes fun of me because i’m more pumped to watch the XOOM superbowl ad than actually watching the superbowl. lol

  • http://www.facebook.com/jdenman03 Jared Denman

    My family makes fun of me because i’m more pumped to watch the XOOM superbowl ad than actually watching the superbowl. lol

  • Tim

    My opinion is that the commercial is awesome if you know what it is talking about. However, to most people… they won’t know.

    It is a whole minute, so kind of long in my opinion to be a “teaser”. Commercials are usually like 30 seconds.

  • Anonymous

    That’s a pretty epic ad. Nothing too great but it looked pretty awesome. Hopefully the real one shows more of the device.
    And judging by the bottom right corner I’m guessing that’s gonna be the official logo for the XOOM? (Like the OG DROID’s http://www.thetechherald.com/media/images/200944/Droid_Logo.jpg)

  • Anonymous

    That’s a pretty epic ad. Nothing too great but it looked pretty awesome. Hopefully the real one shows more of the device.
    And judging by the bottom right corner I’m guessing that’s gonna be the official logo for the XOOM? (Like the OG DROID’s http://www.thetechherald.com/media/images/200944/Droid_Logo.jpg)

  • Wayne W.

    Way to go Moto, that is craptastic…blew your load on the Super Bowl slot and hardly left any for the commercial.

    I’d rather see a 5 second black screen with white text just saying XOOM on it than watch this. Even if it is just a teaser. That’s sad, but that designer is probably crapping his pants calling his mom to tell her to watch for his 1st commercial.

    I would be at least.

  • http://www.facebook.com/profile.php?id=797475274 Nadeem Najib Kizi

    umm the device was not shown in the ad at all…how are people supposed to know what it is? a tablet? a phone? how it looks like?

    • Anonymous

      seriously, I cannot get the darn music from the ipad commercial out of my head anytime it plays…

      • http://www.facebook.com/profile.php?id=1603800094 Cody Clay

        I cant either. It comes on and i start nodding my head and humming along.

  • Stin

    Is it just me or did the cgi in that ad look like it was from 1984…

  • Anonymous

    Geez Moto, learn something about how to market from all the free training on the apple commercials, show us what it does not tech specs no one cares about! Also, we don’t care if its a Motorola device, heck Mattel could make it for all I care, just SHOW us what it can do for us so we can get excited about it. And no, the imposing Moto deathstar planet logo does not turn me on… (ok maybe a little).

  • Anonymous

    I seriously hope this is just a teaser though, since the average person would have no idea what they’re selling. I can hear my wife now, “Did Motorola just spend all that money to advertise a headphone rack shaped like a globe?”

  • Blackbranch

    Horrible. Apple and their advertising agency have been running circles around all the Android related ads. Apple’s ads let the phone and its technology (especially showcasing apps) do the talking. Android related ads… i mean where was the XOOM and what it can do in this ad? My DX can do so much more than an i*one4 but my wife wants an i*phone. Why? Pent up demand from years of better advertising. Verizon ad with kid throwing lighting bolt… I’m looking at you in disgust.

  • Anonymous

    So by “time to be free” you mean your going to unlock the bootloader??? Ya i didn’t think so!

  • http://profiles.yahoo.com/u/WLJ7ZQQXMDVQ3RNYF3VW65HJ5M Jason

    Could have used more Megan Fox

    • Anonymous

      was there any Megan Fox?

  • Beng8686

    Freakin sweet teaser vid. Bring it on MOTO!

  • Anonymous

    GO PACKERS!!!!!

  • http://twitter.com/EvanTheGamer EvanTheGamer

    Visual depictions of the XOOM not needed, but words are the only way to express the tablet’s true power.

  • Anonymous

    If this commercial isn’t a teaser, it’s filled with fail.

  • http://twitter.com/LeeSan87 Lee Sandy

    disgusted by that ad…very poorly done

  • http://www.facebook.com/mobrienjr Michael OBrien

    after watching that it seems as if it is going to be a multiply part commercial. Maybe they are going to do like 3 or 4 throughout the whole superbowl and that is the first one…and so on…

  • WhiteDevilAP

    Good thing they floated this ad early, because it sucks. No product shot on a Super Bowl ad?? 99+% of America does not yet own a tablet, but in the near future a sizable percentage will. Put a product shot in there knuckleheads. No one has a clue as to what you’re talking about and the ad isn’t intriguing enough to inspire further research…

  • WhiteDevilAP

    Good thing they floated this ad early, because it sucks. No product shot on a Super Bowl ad?? 99+% of America does not yet own a tablet, but in the near future a sizable percentage will. Put a product shot in there knuckleheads. No one has a clue as to what you’re talking about and the ad isn’t intriguing enough to inspire further research…

  • http://twitter.com/JasonAGrier Jason A. Grier

    I thought it was a quality ad… I think it will hav a good effect! A lot of people look exactly at the numbers, how many times do you go into Best Buy and see people saying “I want that computer because it’s numbers are bigger” — people think numbers = better…so think this is definitely the best route for Motorola.

    And I’ve been waiting for someone to strike hard against that 1984 ad.. Apple is on the other side this time.

  • http://twitter.com/JasonAGrier Jason A. Grier

    I thought it was a quality ad… I think it will hav a good effect! A lot of people look exactly at the numbers, how many times do you go into Best Buy and see people saying “I want that computer because it’s numbers are bigger” — people think numbers = better…so think this is definitely the best route for Motorola.

    And I’ve been waiting for someone to strike hard against that 1984 ad.. Apple is on the other side this time.

    • http://twitter.com/jarofclay Montucky Phantom

      Not many drunk people watching football will understand what the numbers mean or the 1984 reference. They will succeed if they create something people will attach themselves to. This doesn’t cut it.

  • Anonymous

    Will there be a contract-free version to compete with the $500 ipad?

  • Anonymous

    Will there be a contract-free version to compete with the $500 ipad?

    • Anonymous

      If you’re talking about in the US, Verizon does not offer 1 or 2 year contracts for their tablet plans. They are marketed as “no obligation, month-to-month data plans, starting at $20 for 1GB.”

  • The350zWolf

    Man, the ad campaign manager for this is deep into Nostradamus/Mayan prognostication. This ad says “Get the Xoom on 2011 before the world ends on 2012″ Enjoy it while you can. :^P

  • The350zWolf

    Man, the ad campaign manager for this is deep into Nostradamus/Mayan prognostication. This ad says “Get the Xoom on 2011 before the world ends on 2012″ Enjoy it while you can. :^P

  • Anonymous

    the reason apple ads are so enticing is because they show you what you can do on their device.. android phones almost never do this, except for HTC’s personal ads, which are pretty good IMO

    please show the device in use!

    • http://twitter.com/EvanTheGamer EvanTheGamer

      Yes, because Motorola phones are so awesome only words are needed…just words. That’s how awesome they are.

    • http://twitter.com/SciJohn SciJohn

      Yeah.
      The XOOM ad is too technical for the average viewer.
      Motorola should take a page out of Apple’s playbook.

      Make a commercial that falsely advertises its speed.
      http://www.youtube.com/watch?v=fWpUkmlZHsM
      The iPhone never opened apps or switched between them this quickly.

      Or make it sound like your product is different from what it is. Remember “I’m an Apple. And I’m a PC”? News flash! You are BOTH PC’s. “I’m an iPhone. And I’m a Smart Phone”. huh?

      Or use bad English and align your product with people who wouldn’t endorse an Apple product if they were alive. Remember “Think different”? Well, it’s “Think differently”
      and I highly doubt that Albert Einstein, Martin Luther King, Jr., Buckminster Fuller, Thomas Edison, Mahatma Gandhi, Alfred Hitchcock, Frank Lloyd Wright or Pablo Picasso would shill for Apple.

      Well… maybe Thomas Edison.

      Motorola, you need to step up your game and lie, mislead, and confuse more! It works for Apple.

  • Jitterz

    And people will be sitting on there couch going, What the hell are the selling? Great ad moto. Fail

  • http://www.facebook.com/profile.php?id=100000257915730 Jens Zalzala

    Lol. Show us the red oppressor planet, then say ‘live a free life’. Super lame.

  • Anonymous

    Should have had the Verizon folks make the commercial. They have been making some good ones for a while. I think Motorola is really trying to push themselves as a brand that is equal to Apple – hence the specs and the pricing of the Xoom. I hope they can do it. I would like nothing more than for Apple to unseated. Apple is redefining the Internet to the consumer their apps on iPad and iPhone where we use Apps instead of going to webpages – and Apple collects a fee for everyone. This is why Google is so unhappy about their own available apps… there are just not as many high quality apps yet. If Apple gets to be like Microsoft where there are thousands of better applications available, Android will not be able to compete because people will start choosing their device based on certain apps that they need.

    Did I go off topic here? Just a bit – whoops – sorry…

  • Fred

    terrible ad. just terrible.

  • JoeD

    Shit advert. They didn’t even show the tablet or honeycomb.

  • Anonymous

    I understand that they are tying to go after the “Granddaddy of Superbowl Ads” (Apple’s 1984 AD)….but come on!!! Go for it Moto!!!!

  • Ecffighter7232

    Think this could be part of a multi-part commercial? We’ve seen ads do this during the superbowl in the past… maybe this is just the first part…? Maybe im just wishfully thinking…

  • http://twitter.com/diegosocart12 James Ditmer

    I am very excited about the Xoom but this ad looks pretty bad. The 3D elements look like they were done by amateurs. Come on Motorola, give us something better.

  • http://technocrate.net nailerr

    Ok so the Super Bowl is something special in America and I understand that it costs a fair chunk of change to have an advert on TV at that time so my question is why on earth did Motorola pay money to show THAT to people?

    Rather than what looks like a poor video game intro video could they not of shown the OS? It’s not like honeycomb is a bad looking system. Ouch.

  • Anonymous

    I hate to say it, but that ad stinks! All Apple has to do to beat it is put up a pic of the original ipad or even the new one and say “iPad, 300,000 apps (or whatever the number is) starting at $499.” and game over for Motorola. Hopefully they can get their act together and hire Don Draper to create some good advertising for them. That and bring out a wifi only version.

    • http://twitter.com/jarofclay Montucky Phantom

      It’s like watching a bad train wreck. Hopefully the ad they show on the super bowl is nothing like this.

      • Anonymous

        Actually, I hope they give it crappy ads and it hardly sells. Then they might drop the price enough for me to buy one!

        • Tinkeringteck

          i like low prices :D

  • Anonymous

    so far it still looks to be overpriced, sad to say.

  • Anonymous

    Hugely missed opportunity to capture people’s attention. Only nerds like us care about the specs, the rest of the people care about what it looks like.

  • Anonymous

    Dear Moto,

    I agree it’s time to live a free life. Free the bootloaders!

    • Timmah

      I know! When it said Live a free Life, I’m like WTF, what about the bootloaders!

  • http://twitter.com/mfg68 MFG

    What I said on their channel: Dammit, Motorola. How could you not show the device? You have the whole country watching and all you do is give us graphics with the specs? Most of America could care less about a dual-core processor. You didn’t even show the name of the device until the end of the commercial in the bottom right corner. You guys need to SHOW the device in action, doing the amazing things it can do. What a missed opportunity.

    • Beng8686

      Calm down. Its not the actual commercial.

      • Anonymous

        Apparently people don’t know what a teaser is.

  • http://www.facebook.com/people/Chris-Marsh/100001099991895 Chris Marsh

    Strange… yet another Moto commercial that doesn’t show the OS in action. Why is this Moto, why?

  • http://wadeivy.com Phoxus

    Disappointing. Should have taken the Verizon Droid campaign’s ad methods

  • Anonymous

    I just XOOOMED by pants

  • Nxus1ne

    nice.